About this project
WAYO is a non-commercial, volunteer-run, low-power radio station located in the city of Rochester. It can be heard at 104.3 FM in Rochester and online everywhere at www.wayofm.org. WAYO provides expansive musical and cultural programming created by members of the greater Rochester community. The station encompasses a diverse group of programmers and programs and as a "freeform" station the creative decision making is put in the hands of the programmers rather than a central format or playlist.
As a result of our successful 2014 and 2015 fundraising campaigns (thank you!), WAYO was able to raise the funds for startup costs as well as the first year of operations. The majority of these funds went to the renovation of a studio space, the purchase of equipment for broadcast and in-studio live performance, and fixed operation costs (i.e. rent, insurance). WAYO currently has:
- a professional studio and broadcast infrastructure;
- over one hundred programs including music, comedy, talk, interview, and experimentation;
- over one hundred and eighty volunteers representing a vibrant mix of ages, races/ethnicities, gender identities, sexual identities, and radio experience;
- and a skilled and committed leadership team.
We are asking for your financial support to cover the fixed costs of 2017 operations. Specifically, these include:
- $9,600 for studio rental;
- $1,200 for broadcast tower rental;
- $1,620 for internet service;
- $1,492.36 for insurance;
- and $2,000 for licensing to legally play published music.
We are also asking for funds to help finish the sound treatment of the studio’s live performance area. While the station receives financial support from its programmers as well as underwriters, we will not be able to operate without your help. As an all volunteer organization, the entirety of your donation will go towards ensuring the financial stability of the station. As a non-profit organization, your donation is also tax deductible.
Update: We made our initial goal of covering the fixed-costs to operate the station! Here are our new stretch goals!
Your financial support would mean the world to us. To thank you, we have unique and creative perks at all levels of donation, including:
A pin designed by Alexandria Mockbee!
A sticker designed by Yews!
A CD compilation of live performances at the WAYO studio. Here's a sample: Katie Preston (Pleistocene) covering the Shirelles at WAYO's Record Store Day 2016 event.
A shirt designed by Ryan Williamson!
A mug designed by Arthur Bond!
The benefits of silver-level WAYO membership (See www.wayofm.org/membership for more information.)
A record bag designed by Pat Kewley!
A 7" vinyl record with two songs by Golden produced by Sharda' Beverly & K Offbeat
A side: "Searchin"
B side: "Free Vibez"
Your name included in a mural by Thievin Stephen located in the WAYO studio!
Your choice of one of three framed portraits of Rochester music legends!
The benefits of gold-level WAYO membership (see www.wayofm.org/membership for more information.)
Risks and challenges
Reward does not come without risk, but we believe our adaptable and diverse approaches provide a greater chance of success. We’ve met so many challenges successfully at the onset -- securing FCC approval, building permits, studio establishment, initial equipment purchases, and community involvement -- that if this campaign is successful, paying our fixed expenses for 2017 and building additional studio capacity pose very few risks.
However, there is always chance for the unexpected. Bottomline worse-case scenario would be if ever a crushing FCC violation came into play. As a small operation without sizable corporate funding (and, therefore, at our own personal financial risk), we are always cognizant of this, and we take extensive preventative measures to ensure compliance throughout our wide-ranging programming. Our acquisition of a professional broadcast profanity delay unit has greatly reduced this risk.
And finally, perhaps our biggest risk would be a lack of community engagement and support -- as programmers, as listeners, as underwriters, as donors, or as friends of local arts and culture. That is the risk many in the community face, but it is with the committed belief in this project that we continue.Learn about accountability on Kickstarter
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