Seventeen years ago a handful of men including, Teo Musso and Agostino Arioli, began a unique Italian craft beer culture. Their hard work and inspiration has inspired a movement. From less than 20 microbreweries in 2001 it has grown to nearly 500 today. As of yet, no one has written a history or guide to this vibrant and evolving scene.
We’ve done some of the legwork already. Over eleven days we traveled in Italy interviewing the founders and innovators of this movement, hearing their stories of struggles and success. We spoke to Agositno Arioli at his brewery, Birrificio Italiano outside Milan, to Leonardo Di Vincenzo from Del Borgo near Rome and several other brewers, beer pub owners, beer writers, critics and patrons. The hours of interviews capture a passionate beer community ready to showcase their finest products to the world.
We need to make a second trip to Italy to cover people like Teo Musso and his brewery Baladin near Torino. The regions from Torino to Genoa and back up to Milan hold a rich grouping of breweries that are crucial to the telling of this story. With those interviews in hand we will have all the material needed to complete this project.
With over 20 year’s combined-experience working at the world-renowned Falling Rock Tap House in Denver Colorado, Paul and I know the people who shaped the American craft beer movement and we’re keen to document the same thing happening in Italy today. We look across the ocean and recognize that Italy’s craft beer growth mirrors America’s in 1996. Apart from the U.S., Italy is the most interesting and creative beer country in the world, combining the traditional beer cultures of Europe with the unique Italian touch, from Baladin’s purposefully-oxidized Xyauyu` to the beautifully blended Beersel Mattina from Del Ducato.
We are very excited to convey the Italian craft beer story, one so unbound by culture that it is ripe with possibilities.
Thank you for your support. We hope this project will make you thirsty for a new and exciting craft beer frontier.
Risks and challenges
We're slackers - Nope. We both get nervous and feel like we should be DOING something when we have ANY downtime.
Publishing: We are still looking for a publisher. BUT, we will self-publish if necessary and the way the publishing world is headed that might be the better option anyway.
Marketing: So many people have come forward and offered their help because they believe in us, and they believe in what we're doing. This list includes marketers, PR specialists, Fortune 500 social media integrators and more. We are learning, have a lot to learn, and will find a way to get the word out about this vibrant, creative beer scene.
- (24 days)