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More Italians drink beer than wine; hard to believe, right? Our book tells the story of a highly creative, evolving craft beer scene.
More Italians drink beer than wine; hard to believe, right? Our book tells the story of a highly creative, evolving craft beer scene.
63 backers pledged $7,765 to help bring this project to life.

About this project

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Seventeen years ago a handful of men including, Teo Musso and Agostino Arioli, began a unique Italian craft beer culture. Their hard work and inspiration has inspired a movement. From less than 20 microbreweries in 2001 it has grown to nearly 500 today. As of yet, no one has written a history or guide to this vibrant and evolving scene.

We’ve done some of the legwork already. Over eleven days we traveled in Italy interviewing the founders and innovators of this movement, hearing their stories of struggles and success. We spoke to Agositno Arioli at his brewery, Birrificio Italiano outside Milan, to Leonardo Di Vincenzo from Del Borgo near Rome and several other brewers, beer pub owners, beer writers, critics and patrons. The hours of interviews capture a passionate beer community ready to showcase their finest products to the world.

We need to make a second trip to Italy to cover people like Teo Musso and his brewery Baladin near Torino. The regions from Torino to Genoa and back up to Milan hold a rich grouping of breweries that are crucial to the telling of this story. With those interviews in hand we will have all the material needed to complete this project.

With over 20 year’s combined-experience working at the world-renowned Falling Rock Tap House in Denver Colorado, Paul and I know the people who shaped the American craft beer movement and we’re keen to document the same thing happening in Italy today. We look across the ocean and recognize that Italy’s craft beer growth mirrors America’s in 1996. Apart from the U.S., Italy is the most interesting and creative beer country in the world, combining the traditional beer cultures of Europe with the unique Italian touch, from Baladin’s purposefully-oxidized Xyauyu` to the beautifully blended Beersel Mattina from Del Ducato.

We are very excited to convey the Italian craft beer story, one so unbound by culture that it is ripe with possibilities.

Thank you for your support. We hope this project will make you thirsty for a new and exciting craft beer frontier.

Risks and challenges

Potential Risks:
We're slackers - Nope. We both get nervous and feel like we should be DOING something when we have ANY downtime.

Potential Challenges:
Publishing: We are still looking for a publisher. BUT, we will self-publish if necessary and the way the publishing world is headed that might be the better option anyway.
Marketing: So many people have come forward and offered their help because they believe in us, and they believe in what we're doing. This list includes marketers, PR specialists, Fortune 500 social media integrators and more. We are learning, have a lot to learn, and will find a way to get the word out about this vibrant, creative beer scene.

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  1. Select this reward

    Pledge $15 or more About $15

    Cheers! We will personally toast you by name in a video.

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    Poster, like the one you see here.

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    POSTER and a DIGITAL PICTURE of us cheersing you in ITALY!

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    Pledge $35 or more About $35

    You get a POSTER, a DIGITAL PIC of us cheersing you in ITALY, plus a T-SHIRT with our BirraItalia LOGO.

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    Pledge $50 or more About $50

    You get a POSTER plus a copy of the BOOK!

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    Pledge $75 or more About $75

    You recieve a SIGNED COPY OF THE BOOK, plus a THANK YOU in the book and a POSTER.

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    Pledge $100 or more About $100

    WORK SHIRT with our Birra Italiana logo, a POSTER, a SIGNED COPY of the BOOK along with a THANK YOU in the book.

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    Pledge $250 or more About $250

    Whew! You'll receive a SIGNED PRINT OF ORIGINAL ART by Paul (produced for the book, but may not be included due to editorial obligations), a T-SHIRT, POSTER, SIGNED COPY OF BOOK and a THANKS in the book.

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    Pledge $500 or more About $500

    Now that's a hell of a nice thing to do! You get 2 ORIGINAL PRINTS of Paul's art work, WORK SHIRT with our logo, POSTER, T-SHIRT, SIGNED COPY OF BOOK and a THANK YOU in the book.

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    Pledge $1,000 or more About $1,000

    Can we say, WE LOVE YOU?
    You'll get a piece of ORIGINAL ART produced for the book SIGNED by Paul, 2 ORIGINAL PRINTS SIGNED, a WORK SHIRT, T-SHIRT, POSTER and a SIGNED COPY the book with a THANK YOU in it.

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Funding period

- (24 days)