Thank you so much for being here and for taking the time to consider supporting my project.
To begin, let me tell you a bit about myself:
For those of you who don't know me - my name is Reilly and I am a singer-songwriter from Kenora, Ontario, Canada. I've been playing music all my life, at piano recitals, arts festivals, graduations, dinner parties, classrooms, living-rooms, coffee shops, yoga studios, pubs… you name it, I've played there! The genre of music that I compose and perform is categorized as contemporary folk and/or singer/songwriter. It is performed acoustically, with guitar, piano and vocals as the frontline sounds. The vocals that I provide are rich yet soft, with blended, multi-range harmonies interspersed throughout. I strive to create a sense of connection and relatability through my songs by coming from a place of authenticity and transparency.
The past year has been a blessing for me as I have been able to perform at my first outdoor music festival (www.troutforest.com), travel to Newfoundland/Labrador to perform as a visiting artist at the 41st Labrador Creative Arts Festival (in my opinion, one of the best children's arts festivals in existence: http://www.labradorcreativeartsfestival.ca/home/), I released my first single to the world (https://www.kenoraonline.com/q104-blog/kenora-singer-songwriter-releases-first-single), I developed a website (www.reillyscottmusic.ca) and I worked with my friend, Matt Kennedy, to create and release my first two music videos!
Here are a few snapshots taken over the past year:
Whew! What a whirlwind it has been!
I feel so lucky to have had these experiences. It's been a wild ride - one that I didn't entirely anticipate but am so, SO grateful be on. I truly love to write and play music. It is something that makes me extremely happy, fulfilled and grounded and I am thrilled when others are able to find enjoyment out of the music that I perform, as well.
Now on to the really fun part - what I am trying to create!
I have a number of originally composed songs that I am wanting to record, manufacture and release as a ten track, debut album entitled 'Beautiful Unfolding'. If you have ever seen me play live, chances are you have heard many of the tracks that will be on the album. The songs were written over a three year period from 2013-2016, during a time of transition as I moved from Sioux Lookout, ON. and resettled back in my hometown of Kenora, ON. They reflect the growth, self development and ‘soul searching’ that I was undergoing at the time, along with my exploration of Northern living. The songs focus on the very positive and fulfilling aspects of living in Northwestern Ontario such as the abundant connection to nature, camaraderie and some of the humour and quirkiness that often accompanies life in a small town. They ￼￼explore themes such as patience, faith, trust, community and surrender. Some of them also touch on sensitive topics such as isolation, fear, mental/emotional health and disconnection. However, the overall feel of the album is very much a positive one and conveys a message of hope, health and moving forward. ￼
Who is involved:
There are some mighty talented folks living in the Kenora area, let me tell 'ya! And it has been my sincere pleasure to interact, work, partner and collaborate with a number of them. For this particular project, I will have the privilege of involving the contributions of five other (very talented) artists, four of which are from Kenora. They are (in no order of highest importance):
- The handsome and hilarious Rich Pernsky, Kenora, ON. (album recording and production)
- The sweet and SUPER talented Lillian Penner, Kenora, ON. (Instrumentation)
- The creative and curious Cypress Friend, Kenora, ON. (album cover design)
- The beautiful and bold Brooklyn Doran, Toronto/Kenora, ON. (media and publicity)
- The wild and wonderful Theo Posthumus, Montreal, QC. (album mastering)
I will be paying all of the artists involved in the project mutually agreed upon/pre-determined rates that are based on each artist's experience and skill-level as well as standard industry rates.
(I won't go in to a huge long rant here about how important I think it is for artists to be fully and fairly compensated for their time, talent and effort, but needless to say, I really believe that it is SO important!)
Along with the artist collaborators, I will also be using the services of the independent music manufacturing company Indiepool, based out of Toronto. (You can check them out here. They're pretty rad and do all kinds of neat stuff: www.indiepool.com).
And who else is involved? Oh, well, YOU, silly! There is no replacing you as it is through your support that this project will be able to become a reality.
So...when is this all going to happen, you might ask?
Excellent question! I would be curious of the very same thing! The truth is, album producer, Rich Pernsky and I have already begun the recording process. In fact, two of the album's songs 'Relief' and 'North Sky' have already been recorded, produced and mastered by the artists involved in the project. You may have heard 'Relief' on the Northwestern Ontario radio station, Q104 (thanks so much Ken O'Neil and the whole Q104 team!), or seen the music videos that were filmed in Kenora by my fabulously talented friend, Matt Kennedy of Upriver Media Inc.
Here they are in case you missed them:
The degree of support that I received from my friends, family and the Northwestern Ontario community in general in regards to the release of these songs has been immense and incredibly humbling. It has really meant so, SO much, everyone. Thank you!!
As for the remainder of the creation process, I have carefully created a schedule that I am hoping will run as follows:
- Recording and production: Ongoing - May 20th, 2017 (Kenora, ON.)
- Mastering: Ongoing - June 30th, 2017 (Montreal, QC.)
- Album cover design: Ongoing - July 1st, 2017 (Kenora, ON.)
- Publicity and advertising: April 1st, 2017 - Ongoing (Toronto ON.)
- CD manufacture: July 1st - August 30th, 2017 (Toronto, ON.)
- Official release date (digital and hard copy): September 20th, 2017
I have really taken my time in creating this schedule, and it is my true hope that the project will unfold as planned.
The BIG question: What will this project cost to create?
In addition to fees for all of the artists involved in this project (including folks who will help me with album cover design, instrumentation, website development and media and publicity), I am in need of funding to pay for CD manufacture via the company Indiepool based out of Toronto, ON. I will also require funds to cover the costs of album recording and production, merchandise to include in rewards packages, album/reward package shipping fees and a Kickstarter fee of 10% of the total project cost.
I am extremely grateful to have been able to pay for the preliminary efforts of this album's creation (recording and mastering of both singles, two music videos, start-up artist fees etc.) through money that I made doing what I love, playing music! However, the larger project will take more funding than I feel I am able to provide up front to see the project realized by the fall of 2017…which is where YOU come in!
By pre-purchasing the album and/or any of the additional rewards, you will be helping me to fully fund the creation of this album, pay the beautiful artists that are involved and release it to the world! Wouldn't that be something!?
The total cost that I have calculated that it will take to complete this project in full is $7000.00. Broken down it looks like this:
- Artist fees (album art, instrumentation, media/publicity) - $1700.00
- Recording/Production fees - $1850.00
- CD Manufacture (via indiepool) - $1500.00
- Merchandise - $250.00
- Album/reward package shipping fees - $1000.00
- Kickstarter fees (10% of total project cost) - $700.00
To give you a really clear visual breakdown of the funds that I need to see this project come to life, check out the pie chart below:
I don't believe in asking for money for nothing, which is why I am offering what I can in exchange for your support. I have thought long and hard about the skills, experience and creativity that I might offer you in exchange for your hard earned money. I have created a range of donation points so that you are able to contribute the amount that you feel comfortable with. No donation is too small or insignificant and no support will be left unacknowledged. You will see the backer reward listings to the right of this message. I hope you're able to stay a while and explore a bit!
It is extremely nerve-racking for me to put this campaign out into the digital universe. In doing so, I am virtually screaming to the rafters 'This is what I want to make and I think it's worth supporting!' - not an easy or comfortable feat for me, let me tell you. But my commitment to this project is vast. I have never been exactly sure of how it would come to be, I have just known that it was something that I really need and want to do. So for now, let's see what Kickstarter has to offer! I'm definitely curious. Are you?
Thank you again for taking the time to check out my project profile. I'm looking forward to hopefully being in touch with you soon.
Sincerely, with gratitude,
Risks and challenges
Every project comes with its own set risks and potential challenges. I want to be transparent with you about what some of them might be in regards to this particular project. Naturally, I'm hoping that it will be smooth sailing, but it's always good to be prepared for life's uncertainties.
Here is a short list of some risks and/or challenges that I feel are a possibility:
1) Project timeline
This is my first recording experience and as such I have done my darndest to create a timeline for album recording, production and manufacture that I believe to be realistic. It is difficult, though, without having coordinated a project like this before, to know what factors may arise and effect my estimate. I have used September 20th, 2017 as the estimated release date of the album, but there is no way to know for sure if unexpected factors will arise that will cause this to change. But as my extremely humble and optimistic producer, Rich Pernsky, so eloquently put it 'We've been working hard and are doing well. If we can't release this album by September, 2017, then we'll have really f*#ked up!' :p
How I am addressing this risk/concern:
I plan to address this risk by keeping all backers updated on the project's progress. If the album's release date needs to be changed or shifted for any reason whatsoever, you all will be notified and will be given information in regards to the project's progress, including the updated release date.
I have taken a lot of time to create a very well thought out budget that I believe will leave good room for all costs that are required for this project. This budget includes specific artist fees based off of hourly rates for all those involved, costs for manufacture, shipping, publicity, Kickstarter fees and digital distribution. However, as this is my first time coordinating a project such as this, it is important to take into consideration the possibility of overlooked costs. I have done my homework and am well supported by those indie artists that have come before me so that I can know what I'm dealing with, but you can never guarantee 100% that something won't come up that we weren't planning on.
How I am addressing this risk/concern:
I am addressing this risk by allowing for enough of a 'cushion' in the project budget to make up for anything that might arise, while also not going too far above and beyond the basic costs of the project. I also very much believe in the mantra 'keep it simple' - therefore anything that isn't a fundamental 'need' for this project will be tossed if it is required in order for me to stay within my estimated budget.
3) Shipping errors
Any backer that supports this project by $25.00 or more will receive a hard copy of this album in the mail to their home address. I will be mailing the albums myself via canada (and international) post. Naturally, it is possible that packages could get delayed and/or lost in the mail. ( C'est la vie! It happens! We don't blame Canada Post and we thank them for existing. Not everything can be e-mailed after all!)
How I am addressing this risk/concern:
I plan to address this risk by maintaining contact with every individual that backs the project and by allowing and encouraging anyone who does not receive their rewards by mail in a reasonable time frame to contact me so that I can either a)track the package and/or b)re-send it to you! (Please don't be shy. I really want you to get the album and any of the other rewards that you've so generously earned!)
4) Managing 'rewards'
O.K., so I've offered a lot of different rewards for this project, some of which require a visit, in person, from me! This will require some serious time management and organized coordination on my part so that I don't get burned out and am still able to perform at my day job! I will also have to ship a (hopefully) large number of hard copies of albums, 'thank-you' cards and/or album art stickers to a number of backers that pledge $25.00 or over, which might take a lot of my time and effort.
How I am addressing this risk/concern:
Thankfully (and gratefully) I have a number of fabulous, supportive, encouraging and life affirming friends in Kenora, who I will be recruiting to have a 'packaging party', in which we will label, address and pack 'reward packages' for project backers. I'm hoping this will be a fun time where we can gather together and I can buy everyone pizza as a 'thank you' for helping me.
In regards to the performance and workshop rewards, there will be no specific timeline/expiry on those, giving myself and the backers ample time to work out a specific time/date that will work best for everyone involved. That way, if backers have a specific event that is happening sometime in the next year, say, they will be able to 'cash in' at the time of the event, instead of feeling like they have to use it up for something that is less meaningful to them in order to meet a deadline. This will also allow me to take care of myself and not have to do everything at once!
5) Your review of the final product:
Though I really and truly hope that you will be very happy with the finished album, I am not going to fool myself in to thinking that I can guarantee that every single person that backs me will be in love with it. I have come a long way as an artist and I think that I am finally at a place where I can accept that my music just might not be everyone's cup of tea and that's ok. I get so much joy out of creating/performing music that when others enjoy it and are moved by it, it's really the bright and wonderful cherry on top of an already delicious sundae! That being said, asking for support in the form of your hard earned dollars certainly puts a great deal more pressure on myself, as well as the other artists involved to really produce a quality product. I would be lieing if I said that this didn't make me nervous, but I'm not sure if there is a way to avoid this risk so long as I want to put the album out into the world.
How I plan to address this risk/concern:
To this I must just say that while it is scary, I am willing to take the risk. I am hoping that the majority of you enjoy the album and if not, I am hoping that you will be pleased enough in your efforts to support local art that you will feel good about the exchange in the end! There is no way to control and/or predict this one. Hater's gonna hate. Player's gonna play. And as international pop superstar Taylor Swift has done in times of criticism and dissatisfaction, I will try my very best to 'shake it off'. I am willing to be vulnerable enough to take this risk in the hope that that everyone who backed the project feels good about it and others that listen to the album at a later time will enjoy the music, as well. :)
- (30 days)