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$11,002 pledged of $125,000 goal
backers
By Tyler Collins
$11,002 pledged of $125,000 goal
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About this project

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HeadsUP works on your helmet! The first true heads-up display that attaches to YOUR helmet and uses the windscreen to display directions and speed. headsUP is based on the same principles as the HUDs (Heads-Up Display) in jet fighter planes. 

headsUP only provides the necessary information through a simplistic design and intuitive display; giving riders a much safer and natural riding experience.

UPDATE: We have now updated the display to be 3x as bright! You can now clearly see the display on a sunny day with a clear visor using no film as you see in the video. See a sample image below!

As a couple young guys working for a technology start-up, we've taken the innovation that drives our 9-5 jobs to the streets. After years of riding motorcycles and constantly checking our speeds as we maneuver busy street, we decided there had to be an easier (and yes safer, mom) way to drive our passions. Thus the invention of headsUP.

Ride headsUP was inspired by the need for ever increasing awareness on the road. Riders traveling at 60mph can cover more than 150ft when looking down to check speed. We designed a way to keep riders safe while still monitoring speed allowing for environment awareness. This simplistic design is not meant to add more distractions to the rider, but simply to provide vital information without detracting from the focus on the road.

headsUP has been designed from the ground up with simplicity and compatibility in mind. Our mounts are designed to work on nearly every helmets on today's market. When headsUP arrives, you simply remove it from its packaging, stick the control box on the back of your helmet, and the display module inside your windscreen just outside of your view. When your helmet is on you cannot see, or feel, any component of the headsUP display. 

By itself, headsUP will display your current speed in real time. It is powered solely by the internal rechargeable battery. A heads up display works by reflecting a projection of the desired image onto a glass reflector, allowing the pilot to see his speed, altitude, and navigation information through a transparent piece of glass, not hindering his vision or situational awareness. We have taken these core principles and adapted them to utilizing your existing windscreen as the display. 

Navigation is one of the hardest tasks to acheive when on a motorcycle. When you connect your headsUP display to your smartphone through our intuitive app, you are able to display turning directions right before your eyes. This Bluetooth connection also allows you to stream music to the headsUP unit from your phone, for easy listening on the road.

 Bluetooth enables connectivity to your Android or iPhone. Our intuitive app allows for navigation and audio streaming to the helmet mounted display. The interface has been designed to be simple, not to distract from the riding experience or require complicated setup. You connect to the headsUP unit, and off you go.

On-board GPS allows for the most accurate stand alone speed detection. The speed is displayed as a hologram in the same fashion a heads up display shows in a modern fighter jet. With update rates of 10 times per second, you can rest assured that what is displayed is your actual speed at the moment in time. 

Our app runs in the background on your phone, transmitting directions to the HeadsUP display mounted on your helmet. Our app is simple and intuitive, just tell it where you want to go! The app will quickly determine the quickest route and have you on your way.

 A fully working prototype has been developed that displays the rider's speed through a simplistic design. When the helmet is on, the rider is unable to see any of the headsUP hardware. The only thing the rider can see is his speed projected as a hologram in the their peripheral vision.

Rider's view in the helmet
Rider's view in the helmet
Computing Module
Computing Module
HUD Display Unit
HUD Display Unit

Our display is simple. Less distractions provide for a much safer and pure riding experience. You as the rider, you only see what is most important, how fast you are going and your next turn. Directions are also displayed in an intuitive way. When a turn is approaching the direction is displayed. A countdown alternates with the direction indicating how long until its time to make the turn. 

With our diverse backgrounds ranging from Aviation, Programming and Military experience, we have effortlessly addressed many different issues of developing our prototype, headsUP. As founders of this small business, we address complex problems from two completely different perspectives giving us an advantage to using several different solutions to the same problem.

After our successful campaign, we are going to build out our team to finalize the headsUP product and push into production. We have conservatively set milestones as shown below. Our goal is to ship all rewards well before the goals.

Timeline for Delivery
Timeline for Delivery

The budget has been built upon margins derived from each of the headsUP units which will be rewarded through our goals. The amount derived from these margins will be fully reinvested within the headsUP product to ensure delivered units are of utmost quality and usability.

Risks and challenges

With any start-up business there are inherent risks we must assume, but we believe that we are learning from the best, especially when it comes to tech start ups. The first issue we faced was the power supply producing enough power to be bright enough for day time use, yet not too bright for night riding. This was resolved with our integrated battery supply that gives 5v for brightness in daytime use. To dim the brightness, riders simply adjust the brightness through the app on their phone for night riding. This is a product in development and we do have many user functionality improvements further down our road map to include:
- AutoDim based on ambient light
- Headset for music
- Call Compatibility

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    EVERY BIT HELPS: Your support will help us make headsUP a reality. Keeping motorcycle riders safe on the road.

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    Pledge $15 or more About $15

    koozieUP: Keep your drinks cool and safe from warmth with headsUP branded koozies!

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    Pledge $25 or more About $25

    drinkUP: Stay hydrated with custom headsUP 16oz pint glasses.

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    Pledge $45 or more About $45

    shirtUP: Receive our exclusive t-shirt and koozie. Looking good without ever having a cold hand with your cold drink.

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    Pledge $200 or more About $200

    headsUP EARLY BIRD: Be part of our exclusive early backers club. You will receive one ready to ride headsUP - Motorcycle head-up displays. Comes ready to install in your helmet of choice.

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    Pledge $225 or more About $225

    ALMOST EARLY BIRD: Be part of our exclusive early backers club. You will receive one ready to ride headsUP - Motorcycle head-up displays. Comes ready to install in your helmet of choice.

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    Pledge $250 or more About $250

    TIME TO RIDE: You will receive one ready to ride headsUP - Motorcycle head-up displays. Comes ready to install in your helmet of choice. Includes our shirtUP tier.

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    Pledge $300 or more About $300

    Below Retail Price! Get headsUP below retail price! Includes complimentary glass to drinkUP and stay hydrated with your beverage of choice.

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    Pledge $475 or more About $475

    COMPANION PACK: You will receive TWO headsUP ready to ride head-up motorcycle displays. Give one to a riding partner for safe fun riding.

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    Pledge $600 or more About $600

    READY TO RIDE: Enjoy an out of the box, no installation needed riding experience. You will receive headsUP pre-installed in a top of the line helmet. Please contact us with your size.

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Funding period

- (45 days)