About this project
My new album, Slow The Devil, is almost finished! Pre-order it through this campaign to help me get my music & message out into the world!
Stretch Goal #1: $15,000 - Radio Promotion, particularly for internet radio and streaming services like Spotify & Pandora, is one of the biggest ways that indie artists get huge exposure. Landing a spot on a playlist is a primary goal of mine that would place my music and message in front of a worldwide audience!
Stretch Goal #2: $20,000 - Tour + press and booking - Tour press is essential for getting the word out about shows in places where I’ve never played. Music connects us, and it’s even more powerful in live performance. My soul speaks directly to your soul, and I can assure you that your soul speaks back to mine. :)
Stretch Goal #3: $30,000 - International Tour in 2018 - In this day and age, we live in a truly global community. Hand-in-hand with streaming, international touring opens up the opportunity to engage new audiences and can be a meaningful contributor to growing my fanbase.
I started writing songs for this new album over a year ago but the story, the REAL STORY, begins not with a song, but with a conversation...
Several months ago, I posted this on my blog:
"One morning, I woke up with a song in my head. ‘Slow The Devil’ was a gift from the songwriting gods and the closest thing I’ve ever written to a protest song. I realized that the music was helping me through these dark times of uncertainty and disconnect.”
Shortly after publishing that blog post, I learned that one of my friends, a key member of my creative team with whom I've enjoyed working for years and for whom I have massive amounts of respect and trust, was on the opposite side of the political spectrum from me. I had to ask myself some hard questions. I’ve declared that my goal is to help create Unity, but will my song only create further divisiveness? As an artist, I refuse to compromise, but is there a bigger and more important message here?
So, I did something I’d been dreading – I spoke with my friend, and despite my trepidation, we had a great conversation! One thing he said particularly resonated with me: “We may have voted differently, but at the heart of everything, we are more alike than we are different.” When I thought about the way he and I live our lives, and the interests we share, I knew he was right.
We can have causes we stand for and opinions we hold dear, but that one crucial conversation with my friend reminded me how much we need to LISTEN to one another. What we really need is understanding: finding common ground through conversation.
My last album was about loving what makes you different. In the past two years that conversation has evolved and deepened. Slow The Devil is a call for Unity & Connection, through not only loving what makes you different, but loving what makes others different as well. ‘Unity’ doesn’t mean we should all be the same. Unity is about celebrating diversity! Each of us is a unique blend of biological inheritance and personal experience, yet as my friend said, “At the heart of everything, we are more alike than we are different.”
Make Your Pledge Today
How do the rewards work, you ask? Check this out….
I’m beyond excited to announce that I will also be releasing this record to Limited Edition Vinyl! You can order just the vinyl package, or if you’d like one of the higher level rewards, simply select that reward and add an additional $15 (for Domestic U.S.) or $25 (for International) to your pledge at checkout for the upgrade to vinyl. Please note that there is a longer turnaround time for vinyl than for CDs, but I promise it will be worth the wait!
**FOR INTERNATIONAL ORDERS* the vinyl upgrade is $25 to include shipping costs.
"Robyn is a true artist who forever continues to grow into the hearts of her fans. Her upcoming recordings will connect with you at a deep and honest level. She will give you more than you can imagine."
- Brad Chapman, Multi-Platinum Vocal Producer
I knew it was going to take a gifted and adventurous producer to fully bring this music to life. Blending electronic and organic instrumentation, producer Caleb Loveless crafted tracks that range from beautifully intimate to majestically epic. The album is a journey, beginning with the call to arms of “Slow The Devil,” through the battle cries of “This Means War,” the emotional aftermath of “Fallout,” and bringing us back together in the healing harmonies of “Bit By Bit.”
PRODUCER: Caleb Loveless AKA COAV - Has written and produced songs that have been streamed millions of times around the world and used by major brands such as Coca-Cola, Microsoft, Vevo, MTV, and E! Network. Also, the most wonderful person to work with, and I just can't say enough good things about him!
VOCAL PRE-PRODUCTION: Brad Chapman - Los Angeles-based celebrity vocal coach, specializing in capturing authenticity and emotion in vocal recordings. He has been awarded 23 RIAA Platinum Records and 45 Platinum Records worldwide.
MIXING: Brenden Bytheway - half of the duo Scott & Brendo, his songs and mixes have been featured in some of the most viral videos on YouTube and heard by over 1 billion people.
MASTERING: Elysian Masters - They’ve mastered records by legendary artists, including M83, Rodriguez, Fitz & the Tantrums, Bob Marley & The Wailers, Isaac Hayes, and Paramore.
This album also features an All-Star cast of collaborators and contributors:
STOLAR - NYC based Singer/Songwriter and co-writer of several songs on the album. Brilliant, brilliant songwriter.
Callie Crofts - Billboard charting singer/songwriter, YouTuber, and frontwoman of My Fair Fiend. Callie lends gorgeous layered harmonies to many of the songs on the album.
Zac Bryant - Drummer for a whole slew of notable projects, including My Fair Fiend, Reflektor, GirafficJam, Callie Crofts (oh yeah, they’re engaged!) and the Crofts Family Christmas.
Alyse Black - Singer/Songwriter, she's performed on NPR, recorded a commercial for Target, and is the winner of Billboard's Annual Songwriting Contest. Alyse and I wrote "Bit By Bit" on the first day we met!
Cari Cole Voice & Music and The Artist Success Circle - Mastermind group headed by my music business mentor, Cari Cole, who also just happens to be a celebrity vocal coach. Over the past several years, Cari's mentorship has changed my career and my life for the better, in so many ways.
Carla Boecklin Photography - Genius photographers Carla Boecklin and her husband and business partner Vita Krompl are two of my favorite people. I show up with chainmail, a faux Wolfskin, a feather boa, a sheer cloth, and metal armor, and Carla shows up with an industrial fan. The result? Wild, crazy gorgeousness.
Bryce Johnson Visuals - It’s a good thing that Bryce is as adventurous as I am (if not more so!) because every shoot we do together involves some kind of insanity. Like climbing up a rope on an icy cliffside to get to a frozen waterfall in a cave. Or dragging an antique piano AND a 300 lb cast-iron tub into the desert. Or lighting a piano on fire. No matter what crazy idea I come up with, Bryce always turns it into pure visual magic.
Devore Artistry - Amy Devore is the hair & makeup artist behind every single one of my music videos and photo shoots. Seriously, I hardly dare step in front of a camera without having Amy there to bring out my inner rock star. :)
CCXA - Delaney Gibson possesses some kind of crazy psychic intuition. She has an uncanny ability to read the vibe of an artist and create visuals and branding concepts that are SO PERFECT for that artist. OH, and she’s also an amazing singer-songwriter with upcoming releases from her band SIGNY. Delaney created the merch designs and logos for this campaign and also helped with creative consulting.
In order to make the most of the opportunities I receive and create, I must put out the best, highest quality product possible. The team I’ve recruited to make this album are at the top of their game, and I am so thankful that they’ve agreed to help me bring this music to life. Producing a broadcast quality record and premium content is a huge investment, but it’s absolutely worth it to realize the full potential of this project.
Now the only thing missing is you.
Your support will enable us to finish recording the last few songs, and have the album mixed and mastered. Our goal of $10,000 is just enough to get the album released into the world and supported by a basic promotional campaign.
Bonus: Since over half the songs are already finished and ready to go, you’ll have the full album in your hands (or on your phone) before the end of 2017!
Here’s a breakdown of where the money will go if the project is successfully funded:
The funds that go to PR, radio promotion, making videos, and spreading the word are a vital part of the plan. Your pledge of support is the first step, but there is so much more you can do to help beyond your donation. Please share this project with your friends, on social media, with anyone who might enjoy my music. Word of mouth is incredibly powerful. Together, we’ve got a good shot of getting this record noticed.
Alright, LET'S DO THIS!!
Thank you from the bottom of my heart for your support, and as always, love wastefully, for love is never wasted.
"A captivating storyteller!" - Music Connection Magazine
“Ethereal, seductive and haunting…Like her idols, Sarah McLachlan, Tori Amos and Fiona Apple, Cage's music possesses the same bold, raw edge.” - Ruidoso News
“Brilliant, piano-led character study and cautionary tales of mismatched desire. Fantastic writing across all the songs, and a real skill for the melodramatic and haunting chorus. Superb vocal work, too!” - MikeWhitePresents
"A Top-Notch Find! Wonderful songwriting that takes the right amount of risk to sound different but wonderfully so." - CDreview
"Beautiful Voice! Robyn clearly is a talent to watch out for." - Matt Rudland, Owner of Abbiko Music Group
Risks and challenges
What happens next is up to you: the more support this Kickstarter receives, the more I'll be able to hire the publicists and radio promoters that are necessary to get a voice out there. If it goes really well, I'll have a budget to make more videos to help promote the songs further!
Once again, with so much love and excitement, thank you for joining me on this crazy and wonderful adventure!Learn about accountability on Kickstarter
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