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NATEDE by Clairy, combines the power of Nature and Technology with the beauty of Design to eliminate Indoor Pollution and Analyse it.
NATEDE by Clairy, combines the power of Nature and Technology with the beauty of Design to eliminate Indoor Pollution and Analyse it.
NATEDE by Clairy, combines the power of Nature and Technology with the beauty of Design to eliminate Indoor Pollution and Analyse it.
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3,821 backers pledged €765,265 to help bring this project to life.

About

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NATEDE: the Most Amazing Smart Natural Air Purifier

€765,265

3,821

Introducing NATEDE by Clairy

Following the incredible success of our 2016 Kickstarter Campaign, we are proud to present you: NATEDE by Clairy.

NATEDE is your brand new incredible Smart and Natural Air Purifier. It will also be the most beautiful design object you will ever have for your home or office, so please help us make it happen.

NATEDE is a beautiful Natural Air Purifier for any home or office, and behind its simple design it features a complex and innovative technology.

NATEDE has the most advanced sensors and it leverages a new photocatalytic filter, which does not need to be replaced, eliminating waste and extra expenses.
Thanks to the combination of the plant with this innovative filter, this air purifier successfully eliminates 93% of VOCs, 99% of bacteria, viruses, fine-particulate and odors.

NATEDE works with its dedicated app that allows users to monitor air pollutants and control the air flow in their space in real time. NATEDE can even connect to other smart home devices.

Why Stephen Croncota, former Chief Marketing Officer at VERSACE is now Advisor for Clairy

Take control of your environment, care about the people you love. 

New Stretch Goal!

When we hit 650k euro in funding you will have the opportunity to choose between 2 new wonderful colors! 

A big thanks to everyone who helped us hit our first stretch goal of €400,000!

All NATEDE backers will now be able to add one or more NATEDE Luxury Wooden Stand to their NATEDE pre-orders. And everyone will now be able to get access to a new Super Early Bird offer that includes both a NATEDE air purifier and a NATEDE stand.

Made with the finest wood, the NATEDE Luxury Wooden Stand is specifically designed for the NATEDE Air Purifier to add an extra touch of design to your home or office. It does not require glue or screws, it requires only two steps to assemble it.

                                                        

The monitors and sensors inside NATEDE can accurately measure the temperature and humidity of a room, as well as detect pollutants (VOCs), fine-particulates (PM2.5), and carbon monoxide (CO).

NATEDE Premium will also include an additional sensor for carbon dioxide (CO₂).

The new NATEDE mobile app (available for iOS and Android) allows users to monitor the air quality in their space. NATEDE connects to your home or office Wi-Fi, so you can manage NATEDE from everywhere. It features also Bluetooth, which makes the first connection and setup much easier.

NATEDE’s mobile app dashboard shows real-time monitoring of the IAQ (Internal Air Quality). The wave frequency changes depending on the IAQ levels.

From the mobile app it’s possible to manage NATEDE’s fan speed and select one of the four available operating modes.

It's also possible to see a detailed breakdown of the pollutants in your environment.

NATEDE’s app features a Statistics section where you can monitor the levels of the measured elements such as humidity, temperature, VOCs, PM2.5 and CO. Premium users will also be able to monitor CO₂ levels.

When NATEDE detects high levels of pollutants in the air, its app will send a notification and it will ask for information on your activity to better understand your habits and tailor the experience to your needs.

The core technology of NATEDE is phytoremediation, which means that it uses the natural power of common plants to clean toxins in the air. This was studied by NASA in the ’80s and implemented by Clairy with almost 3 years of research at PNAT and LINV, two of the most important laboratories on plants neurobiology in the world. 

Plants placed in NATEDE metabolize a significantly higher amount of pollutants as opposed to plants potted in regular vases given that the air purification process happens throughout the whole plant, including its roots.

NATEDE also features a new and improved technology unit that supercharges this effect.

NATEDE combines phytoremediation with a new incredible filtration process: photocatalysis. 

NATEDE's superpowers come from the so-called photocatalysis: light energy kick-starts a process that zaps all kinds of nasty air pollutants and turns them into harmless substances instead.

For people who suffer from asthma and allergies, the NATEDE light-powered air purifier is a great ally to breathe clean air and improve your health.

The photocatalytic filter inside NATEDE can capture and eliminate VOCs, viruses and bacteria, and it can significantly alleviate odors from pets, cigarettes and cigars, cooking, mildew, etc.

And the best part of photocatalysis is that this filter does not need any replacement!

NATEDE’s technology has been scientifically tested

PLANTS

It’s now more than 3 years that we have been testing our products and our technology. Our main partners are PNAT and LINV, the most prestigious research labs on plants neurobiology in Europe, both spin-offs of the University of Florence, Italy. PNAT and LINV proved the effectiveness of our system and work closely with us to improve our products.

Results from 2016 PNAT/LINV analysis

Additional 2017/2018 PNAT/LINV analysis

FLUID DYNAMICS

After the success of our first Kickstarter campaign back in 2016, we started working with fluid dynamics engineers to perfect the airflow and to improve the purification range. NATEDE has an incredible purification range and guarantees a perfect and silent air flow.

See results

PHOTOCATALYSIS

Photocatalysis is a natural process by which the light strikes a mineral (titanium dioxide - TiO₂ - a common mineral) and activates a chemical process that securely and instantaneously oxidizes and decomposes the organic matter at the molecular level to form water vapor and small parts of carbon dioxide. The combination of photocatalysis with the plant is just perfect and guarantees a great improvement in performance.

Center of Industrial Microbiology Test Report 2018

Comparing NATEDE to other air filtering

                                                        
 

Clairy’s technology has 3 worldwide patent pending applications.

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Having a NATEDE means you can lay back and relax: the NATEDE app lets you take control of the air you breathe, hassle-free.

Whether you are cooking, working, relaxing or sleeping, you can select the right functioning mode of your NATEDE.

You will be able to save energy while you are not at home with its night mode, or boost its fan while you are preparing those yummy recipes with performance mode.

And if you need a good sleep to be ready for an intense day tomorrow, just make sure you breathe good air during the night.

The Internet of Things (IoT) is a scenario in which objects, devices, and sensors are given the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.

NATEDE can connect to other smart home devices, such as Amazon Alexa and Google Home, who will directly report the quality of the air you breathe and will be able to manage it with voice commands.

NATEDE features a proximity sensor that lets you turn it ON an OFF by simply moving your hand close to it. NATEDE is science, but you can do your little magic here.

NATEDE features an intuitive LED guide that lets you see the quality of your air without checking the app.

NATEDE features a self-watering system, which helps to further reduce water consumption – in addition to keeping plants alive while we are on the move or on long holidays - its water tank can bring water to plants for about a month.

NATEDE's new photocatalytic filter, combined with the increased efficiency of the air flow, will also reduce smoke, cooking, and bathroom odors.

NATEDE has a green soul: it is Made in Italy with sustainable materials often derived from natural waste. 

At Clairy, we are committed to a green lifestyle, we respect our planet, and while NATEDE purifies your air from harmful elements that can affect your health we are keen on avoiding an impact on our planet. 

This is why we spent 2 years looking for the best combination of these materials.

We have created NATEDE starting from the concept of "Circular Design Economy", which refers to a sustainable design that thinks about our future. 

NATEDE is respectful to the environment in multiple ways: in its use of natural materials, in the lack of added harmful glues, and in its sustainable dismantling at the end of its lifecycle. 

As a Nature-loving company, we leverage nature and we aim to preserve it as best as we can.

As a Technology-enabled company, we deliver the best in class of today's most advanced research in a sustainable future where Economy is based on Circular Design.

As a Design company, we are keen on thinking about your health and your future, while delivering a beautiful design object that will enrich your home, office, and your well-being.

NATEDE Premium is made of ceramic and handcrafted by the best Venetian artisans.

For Kickstarter only, we are creating a Special Limited Edition. Every single NATEDE will be numbered and you will have a unique piece of Italian design. A series number will be put at the bottom of each NATEDE.

NATEDE comes in 2 versions, regular and Premium, each one in 2 available colors, all able to adapt to any home or office style.

Pick your favorite color to enhance your own home or office style.

NATEDE

NATEDE comes with a power cord which plugs into the power outlet, and adapter.

                                    
                               

What about NATEDE’s production, logistics and shipping?

After launching a first product in 2016, Clairy has created an optimised supply chain that takes care of every aspect. Clairy also secured a worldwide partnership with a leading shipping company – check out this video to learn more.

Talking about partners, there’s one we are super proud of: Eden Projects, an NGO that plants trees in developing countries.

Clairy will donate 10 trees for every NATEDE sold.

Thanks to your support, as of today we have already donated 17,000 trees.

                                                            

Here is the list of our Partners: they are all leaders in their sectors.

    

We would like to thank:  

Alireza Masrour & Plug and Play Ventures, Gert Gremes, Maria Anita Polese, the European Union, Ganis and Francescutti Family, Allison Romero, Ivana Kuchan, Alberto Rossetti, Michele Carlet & Check Up team, Ezio e Denis Maccan, Intertek, Adexe, Ceramiche ML, Ceramiche Rigoni, Ceramiche BS, Etra, Luca Turri and the TGT Family, Fabio Pivetta, IdealPack, Ranpack, Luca Bodin, Andrea Girotto, Giannattilio Usoni & Felice Fanizza, Adriana Turchet, Alessandro Trentin & Graffiti 2000, Microline, Euroetichette, Gianluca Minuzzi, Paolo Tonus, Marco Pasquin, Marcello Ceseratto, Talent Garden Pordenone taggers, Dario Fasiolo, Milica e Dimitrje, 221e, Carlo Cianfrone, Peter Oei, Quasar Media, Child and Youth Finance International, Andrea Petrussa, Luca Dovigo & Friulovest Banca, Ilenia Tommasini & Intesa San Paolo, SSA Informatica, Giorgio Pertegato, Mattia Attus, Politecnico di Milano, Università Bocconi, Gabriele Agostinis, Stefano Mancuso, Camilla Pandolfi, Elisa Masi, Diego Comparini, Cosimo Taiti, Mauro Afflisio, Apple Italy, Serena Stramandinoli & Accenture, Il Posto di Follador, Shis Pordenone, Gennaro e Signora, Samanta Scaini, Daniele Boltin, Yassi Taromi, Valeria Boldrin, Katerina Ermolina, Valeria Galbiati e Gaetano Diodato.

Special thanks to Kristalia.

Risks and challenges

Our Mission
We’ve set out to highlight the necessity of green ethics and to increase your quality of life by developing simple products that combine innovative technologies with incredible design.

Why Kickstarter?
Thanks to our first Kickstarter Campaign we created a well-structured company and now we are ready to launch a new product. Our manufacturers are ready to produce NATEDE but we need your help to start and to make this product come to reality. This is why we chose to offer you a very special edition of NATEDE.

Risks and challenges
This is our second product, we have proved to be able to create a sustainable supply chain in every aspect and deliver according to the average standards of Kickstarter products. After several investments and staff increase, we can assure even better performance.
Risks are just related to manufacturers and lead time of components, but we have already started with the orders of the firsts parts.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €1 or more About $1.17

    Clairy and NATEDE Supporter

    Thanks! - Any support is great support in our eyes! You’ll be the first to receive the latest campaign updates, news, stretch goals and more. If you pledge more than 25€ we will send you a T-shirt so you can show the world your passion for Nature, Technology and Design.

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    Pledge €133 or more About $155

    Super Very Early Bird - NATEDE

    HURRY UP while it lasts! Get a NATEDE at this incredible Kickstarter price, which is 56% OFF the future retail price (299€)! We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the color of your choice. Numbered Limited Edition

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
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    Pledge €139 or more About $162

    Very Early Bird - NATEDE

    HURRY UP while it lasts! Get a NATEDE at this incredible Kickstarter price, which is 53% OFF the future retail price (299€)! We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the color of your choice. Numbered Limited Edition

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    Reward no longer available 1,000 backers
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  4. Select this reward

    Pledge €145 or more About $169

    Extra Very Early Bird - NATEDE

    Last Chance! HURRY UP! Get a NATEDE at this incredible Kickstarter price, which is 51% OFF the future retail price (299€)! We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the color of your choice. Numbered Limited Edition

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    Limited 846 backers
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  5. Select this reward

    Pledge €169 or more About $197

    Early Bird - NATEDE

    Get NATEDE at this awesome Kickstarter price, which is 44% OFF the future retail price (299€)! We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the color of your choice. Numbered Limited Edition

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    12 backers
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  6. Select this reward

    Pledge €182 or more About $213

    Super Combo NATEDE + Luxury Wooden Stand

    Incredible COMBO – Hurry Up! Get NATEDE + the Luxury Wooden stand at this incredible Kickstarter price! The stand is €49 (€79 retail) + NATEDE is only €133, which is the lowest price available and means a 56% off! We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the color of your choice. Numbered Limited Edition

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    Ships to Anywhere in the world
    Limited 279 backers
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  7. Select this reward

    Pledge €249 or more About $291

    Premium Edition - NATEDE

    Handcrafted ceramic, Made in Italy and features an additional CO2 sensor. Get the most luxurious and limited NATEDE available at an incredible price! Save 150€ on the retail price (399€). We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the color of your choice. Numbered Limited Edition

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    Limited 234 backers
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  8. Select this reward

    Pledge €256 or more About $299

    Super Early Bird - NATEDE Home & Office

    HURRY UP and get the chance to receive not One, but TWO Regular NATEDE at a ridiculous price (2 for less than 1 retail price-299€) which is even less than the single super very early bird. We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the colors of your choice. Limited Numbered Edition

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    Limited 499 backers
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  9. Select this reward

    Pledge €265 or more About $310

    Extra Early Bird - NATEDE Home & Office

    Last Chance! HURRY UP and get the chance to receive not One, but TWO Regular NATEDE at a ridiculous price (2 for less than 1 retail price-299€) which is even less than the single Super Very Early Bird (133€). We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the colors of your choice. Limited Numbered Edition

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    Ships to Anywhere in the world
    Limited 274 backers
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  10. Select this reward

    Pledge €289 or more About $338

    Regular - NATEDE Home and Office

    Get the chance to receive not one, but TWO Regular NATEDE at an incredible price so that you can keep both your home and office healthier. We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the colors of your choice. Limited Numbered Edition

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    8 backers
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    Pledge €299 or more About $349

    THE BEST FLASH SALE! NATEDE + Clairy

    Only for this Weekend! HURRY UP and get Now:
    - 1 NATEDE Regular – ships December 2018
    - 1 Clairy Nature – available NOW, ships June 2018
    Save €249 on the retail price! Clairy is handmade with the finest ceramic and it's ready to be shipped to you right as we close this campaign. We’ll send out a survey at the end of the campaign to make sure you get your NATEDE and your Clairy in the colors of your choice. Limited Numbered Edition

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    Ships to Anywhere in the world
    Reward no longer available 25 backers
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  12. Select this reward

    Pledge €299 or more About $349

    FINAL FLASH SALE! NATEDE + Clairy

    Many of you asked for it, and here we are! HURRY UP and get Now:
    - 1 NATEDE Regular – ships December 2018
    - 1 Clairy Nature – available NOW, ships JUNE 2018
    Save €249 on the retail price! Clairy is handmade with the finest ceramic and it's ready to be shipped to you right as we close this campaign. We’ll send out a survey at the end of the campaign to make sure you get your NATEDE and your Clairy in the colors of your choice. Limited Numbered Edition

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    Limited 8 backers
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  13. Reward no longer available

    Pledge €342 or more About $400

    FLASH SALE! NATEDE Regular + Premium

    Only for this Weekend! HURRY UP and get Now:

    - 1 NATEDE Regular for 133€ which is the Super Early Very Bird price

    - 1 NATEDE Premium for 209€ instead of the Kickstarter price of 249€

    NATEDE Premium is made with the finest ceramic and features also the CO2 sensor. We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the colors of your choice. Limited Numbered Edition

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    Reward no longer available 49 backers
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  14. Select this reward

    Pledge €1,590 or more About $1,858

    CORPORATE/COWORKING PACK

    You care about your workspace. You’ll receive 10 Regular NATEDE to put in your offices, coworking spaces or wherever fresh air is need it! We’ll send out a survey at the end of the campaign to make sure you get your NATEDE in the colors of your choice. Numbered Limited Edition

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    5 backers
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Funding period

- (45 days)