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Clairy combines the power of nature and technology with the beauty of design to eliminate indoor pollution and analyze it.
Clairy combines the power of nature and technology with the beauty of design to eliminate indoor pollution and analyze it.
Clairy combines the power of nature and technology with the beauty of design to eliminate indoor pollution and analyze it.
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1,281 backers pledged €231,543 to help bring this project to life.

About this project

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Clairy: The Most Amazing Natural Air Purifier

€231,543

1,281

Introducing Clairy

Clairy is an incredible smart flowerpot and natural air purifier, powered by real plants. It will also be the most beautiful design object you will ever have, so please help us to make it happen.

As seen on:

 All 3 stretch goals achieved thanks to the BEST BACKERS in the world!! Thank you so much!! We are so excited!! Clairy is coming!

Why should I care about air pollution in my home?

People think that pollution is only outside. Wrong, it’s the complete opposite. Indoor air quality (IAQ) is a serious concern because buildings and homes are becoming increasingly more sealed to reduce energy consumption. Recent studies have shown that indoor pollution is up to 5x higher than outdoor pollution and we spend 90% of our time indoors. The World Health Organization has even listed indoor pollution as one of the most dangerous threats to our health.

 Harmful substances that live in your air every day:

Benzene: used in plastics, rubber, detergents, tobacco smoke, furniture wax and paint.

Xylene: found in printing, rubber, leather and paint industries and vehicle exhausts.

Ammonia: found in window cleaners, floor waxes and fertilizers. 

Trichloroethylene: found in printing inks, varnishes, adhesives and paint removers.

Formaldehyde: found in paper bags, facial tissues, paper towels, table napkins and synthetic fibers.

These are short-term exposure-related diseases, but long-term exposure can cause cancer and be fatal for humans. Millions of people die every year from indoor pollution-related diseases.

How does Clairy work?

Clairy is a made-in-Italy design, dual-part ceramic flowerpot. Inside the larger flowerpot, a technology unit combined to a fan directs the air from inside your home to the roots of the plant to be detoxified. Indoor air quality, temperature and humidity sensors continually test the quality of your air. From there, the built-in Wi-Fi module sends real-time updates to your smartphone.

The tech unit forces air into the roots of your plant and eliminates toxic agents, making the air you’re breathing better for you. Clairy alerts you of the toxin levels of the room which it’s in, as well as the temperature and humidity levels. Because these levels have a strong correlation with the toxicity of a room, Clairy can give you tips on how to adjust and improve the quality of your air. So, not only does Clairy help you learn of the problem- it solves it.

In the 1980’s, NASA found that certain plants are able to eliminate toxic agents- but through their roots, not their leaves. Clairy therefore amplifies the natural properties of the plants by directing toxic agents through the roots of the plant- making your home a healthier place for you to live.

Traditional flowerpots don’t allow any air in the roots, therefore, a single plant isn’t able to filter properly all the toxic agents.

Clairy can clean 80% of a heavy polluted room of 386 cubic feet (36 cubic meters) in only 30 hours from its first start. And the best thing is that it’s all-natural.

Evaluate your air

Use the Clairy smartphone app, that is compatible with iOS and Android devices, to: 

  • Analyze the air pollution in your home in real time 
  • Monitor your air temperature and humidity 
  • Manage Clairy’s fan 
  • Receive health tips 
  • Communicate with other smart home devices

 HOW CLAIRY WORKS:

Clairy is here to help

Your home should be your haven not a breeding ground for pollution. So, Clairy is here to make sure you are living in the healthiest atmosphere possible! Acting as a smart assistant, Clairy can identify your specific needs and advise you from there. Clairy will tell you when the air is potentially harmful and can help you in fixing it immediately and improve your quality of life.

 With incredible features:

Forget about wasting money on changing filters. With Clairy it’s all natural, there are no filters to change. 

 Clairy has been scientifically tested

We did so much research and testing on Clary at LINV, one of the most prestigious research labs on plants in Europe and PNAT a spin-off of the University of Florence, based in Italy. They proved the effectiveness of our system and will help us make it even more powerful.

READ THE RESULTS

Clairy combines technology and design

We've worked hard on the design for more than a year. The design is important, not only for the aesthetics of the product but also to improve the air purifying performance.

 And moved to the Silicon Valley to improve the technology of Clairy.

Proudly a Made in Italy design and handcrafted by the best Italian artisans

Italy has a long tradition of craftsmen, especially in the ceramic field. This Italian culture is an inspiration for us. We use ceramic first for the aesthetic quality but mostly because it doesn’t release any toxic agents in the air.

The Collection

Every Clairy sold on Kickstarter will be strictly a numbered limited edition, the finest Italian artisans will singularly handcraft each one of them. We want to give you something completely unique and precious.

Kickstarter Edition: Alabastro, Blu Mare, Acquamarina and Corallo.

Numbered based on all the colors chosen on Kickstarter.

Premium Edition: NERO and RAME

Limited to 250 pieces for each color. 

Handcrafted with a special technique called: “Terzo Fuoco” that gives an extremely precious color and finishing to the ceramic. Each unique unit will be numbered accordingly, up to 250.

 Meet Nero and Rame

Each Clairy comes with its own Metallic Grid, but if you'd like, you can change it. We prepared a special bundle of Metallic Grids you can get on Kickstarter:

The Rewards

 Breathe better, work better.

Green Vision

NASA made a list of the best plants that can filter toxic agents, choose your favorite:

Plants are not only the engine of our product but it has scientifically proven that plants help us in many ways:

For a better world

We've formed a strong partnership with Eden Projects, a non-profit organization that helps to reforest the world in poor countries. They’re great not only because we can all benefit from more trees and better air all over the world, but because they do it in poor countries, giving hope to people that don’t have nothing. After Kickstarter, we will donate 10 trees for every Clairy sold, so that we can all benefit from more trees and better air.

 Dimensions

Timeline

We are Clairy

Our adventure started in Italy, land of traditions and design. We then moved to the Silicon Valley to improve the technology and the functionality of Clairy.

 Our Mission

We’ve set out to highlight the necessity of green ethics and to increase your quality of life by developing simple products that combine innovative technologies with incredible design.

Why Kickstarter? 

Our manufacturers are ready to produce Clairy but we need your help to start and to make this product come to reality. This is why we chose to offer you a very special edition of Clairy.

Risks and challenges

As with any hardware project, there are always schedule risks associated with manufacturing and supply chain logistics.

We have a team of talented Industrial Designers and top Silicon Valley investors and Advisors that are helping us with manufacturing and many other issues.

We are merging Technology with Nature, so we made a strong partnership with one of the biggest lab entirely dedicated on plants neurobiology in order to improve our products.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge €1 or more About $1.12

    Thanks! - Any support is great support in our eyes! You’ll be the first to receive the latest campaign updates, news, stretch goals and more.

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    67 backers
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  2. Select this reward

    Pledge €17 or more About $19

    Metallic Grids Combo
    Get 2 extra metallic grids. Personalize your Clairy with two new amazing grids. We’ll send out a survey at the end of the campaign to make sure you choose the color you prefer.

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    9 backers
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  3. Select this reward

    Pledge €25 or more About $28

    Supporter T-Shirt
    You love the power of nature and want to show it? Get our lovely T-Shirt and support our cause! You’ll be the first to receive the latest campaign updates, news, stretch goals and more.

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  4. Select this reward

    Pledge €29 or more About $33

    Luxury Wooden Tripod
    Want more for your Clairy? Get our Luxury Wooden Tripod at a super discounted price.

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    5 backers
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  5. Reward no longer available

    Pledge €133 or more About $150

    VERY EARLY BIRD CLAIRY- The first 500 lucky supporters will get a Clairy at this awesome Kickstarter price, which is 40% OFF the future retail price! We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Reward no longer available 500 backers
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  6. Reward no longer available

    Pledge €149 or more About $168

    SPECIAL EDITION LAST CHANCE CLAIRY- To celebrate our success, we’re offering only 150 supporters the chance to get a Clairy at this awesome price. This will be the lowest price Clairy will ever be! We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Reward no longer available 150 backers
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  7. Select this reward

    Pledge €151 or more About $170

    SPECIAL LAST 72 HOURS CLAIRY- Final discount to Celebrate! We’re offering only 100 supporters the chance to get a Clairy at this awesome price. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Limited 77 backers
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  8. Select this reward

    Pledge €159 or more About $179

    EARLY BIRD CLAIRY- The first 500 supporters will get a Clairy at this awesome Kickstarter price, which is 30% OFF the future retail price! We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Limited 17 backers
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  9. Reward no longer available

    Pledge €177 or more About $199

    EXTRA EARLY BIRD + TRIPOD - The first 500 backers will get a Clairy PLUS our luxury wooden tripod, which is 30% off the future retail price. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Ships to Anywhere in the world
    Reward no longer available 250 backers
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  10. Select this reward

    Pledge €179 or more About $201

    LAST 36 HOURS CLAIRY + TRIPOD - Final discount to celebrate! Only 50 backers will get a Clairy PLUS our Luxury Wooden Tripod at an incredible price. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Limited 19 backers
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  11. Select this reward

    Pledge €185 or more About $208

    KICKSTARTER EXCLUSIVE CLAIRY- Get everything you need to make your home a healthier place with Clairy for an exclusive Kickstarter discounted price. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    4 backers
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  12. Select this reward

    Pledge €209 or more About $235

    KICKSTARTER EXCLUSIVE CLAIRY + TRIPOD- Get everything you need to make your home a healthier place with Clairy PLUS our luxury wooden tripod for an exclusive Kickstarter discounted price. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the color of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    15 backers
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  13. Select this reward

    Pledge €265 or more About $298

    Clairy PREMIUM EDITION - NERO - Get the most luxurious and limited Clairy available. Only 250 pieces, handcrafted with the special “Terzo Fuoco” technique.
    -Kickstarter Premium Edition. Numbered up to 250.

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    Limited 26 backers
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  14. Select this reward

    Pledge €265 or more About $298

    Clairy PREMIUM EDITION - RAME - Get the most luxurious and limited Clairy available. Only 250 pieces, handcrafted with the special “Terzo Fuoco” technique.
    -Kickstarter Premium Edition. Numbered up to 250.

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    Limited 33 backers
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  15. Select this reward

    Pledge €309 or more About $347

    Early Bird CLAIRY HOME & OFFICE - The first 100 supporters will have the chance to receive not one, but TWO Clairys so that you can keep both your home and office healthier. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the colors of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Limited 81 backers
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  16. Select this reward

    Pledge €359 or more About $404

    CLAIRY HOME & OFFICE- Only on Kickstarter will you have the chance to receive not one, but TWO Clairys so that you can keep both your home and office healthier. We’ll send out a survey at the end of the campaign to make sure you get your Clairy in the colors of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    10 backers
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  17. Select this reward

    Pledge €1,799 or more About $2,023

    CORPORATE/COWORKING PACK
    You care about your workspace. You’ll receive 10 Clairys to put in your offices, coworking spaces or wherever fresh air is need it! We’ll send out a survey at the end of the campaign to make sure you get your Clairys in the colors of your choice.
    -Kickstarter Numbered Edition. The number is based on the color you choose.

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    Limited 2 backers
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  18. Select this reward

    Pledge €2,000 or more About $2,249

    Discover Clairy and the beauties of Italy.
    Come and visit us and see where Clairy comes to life. We will show you our factory and where our artisans create Clairy. We will take you also for a ride in the best north eastern Italian vineyards. You will also get a personalized Clairy.
    We do not provide travelling expenses.

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    Limited 0 backers
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  19. Select this reward

    Pledge €5,190 or more About $5,835

    FRESH AIR LOVER
    You love fresh and clean air this is why you you’ll get 30 Clairy. We’ll send out a survey at the end of the campaign to make sure you get your Clairys in the colors of your choice.
    -Kickstarter Numbered Edition. Number is based on the color you choose

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    Limited 0 backers
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Funding period

- (30 days)