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This project started when my friends and I were looking for a quality watch that wouldn’t break the bank. But most brands we found that actually created a decent watch had an exorbitant price tag. Even on Kickstarter.
After a 15 minute deliberation over burritos, we decided to design, create, and share a watch that solved all the problems we faced. We wanted to do so, direct to consumer, without any retail markups.
We are also offering our classic saffiano leather minimalist wallet with our watches.
To create a watch that was practical, minimal, and affordable.
Several problems needed to be addressed as we scoured the watch market online and offline:
- AFFORDABILITY: Not $300. Not $200. Not even $100. Starting at just $69 on Kickstarter. Working direct to consumer, we pass the savings to you with radical transparency.
- PRACTICALITY: We wanted a quality handmade watch useful enough for everyday wear. Simply, a no frills watch that just makes sense.
- DESIGN: Beautifully crafted for timelessness with a less is more approach. A classic minimal look without extraneous features or fancy dials.
Our designers and engineers have worked tirelessly to perfect this watch. In designing, we wanted to keep the watch functional and easy to read. A 3-hand analog face with date function was exactly all we needed. We wanted to keep the case minimalist, at only 7 mm thick. To increase durability while maintaining a lightweight construction, we decided on a 316L steel case. The case was to be sandblasted first, to have all the edges softened, but also brushed, to offer a distinct, durable surface. It is 39 mm, which is a versatile size suitable for women as well.
One of the more difficult aspects of the collection was perfecting the double-sided watch band. To add a bit of subtle flare to the watch, we integrated a cloth woven backside. After intensive textile prototyping, we were able to add reinforced stitching to the durable, but comfortable, materials. The sizing holes were no longer just oiled, but fine stitched with a leather strip as well. We will also be offering full length leather bands for our classic models.
We have 5 different models in this first line of Havok Timepieces:
- MIDNIGHT PREMIUM: the all-black approach with a subtle herringbone pattern trim.
- OXFORD PREMIUM: the go-to dress watch featuring silver accents and a glen plaid backside.
- BLACK CLASSIC: the perfect everyday watch with a full-length strap. Wildly affordable.
- WHITE CLASSIC: a versatile, casual watch with a minimal, bold white face and brown leather strap.
- ROSE GOLD MINIMALIST: a subtle, classy watch suitable for all occasions.
We wanted to use some of the best input materials on the market for this watch. Inside of the Havok watches are Hattori VX32 Movements that are used in Japanese Seiko watches. They are very accurate and built to last for many years. 316L Steel will be used for the cases. This allows for a strong case that is also lightweight.
We will never overcharge and dump ridiculous retail markups onto our supporters. We adamantly dislike when high designer markups are just passed onto the consumer. Just because it was designed does not mean it deserves a premium or exorbitant price tag. We wanted to make a watch without having the audacity to charge $200-$300 for a quality watch. In reality, design is meant to be shared with all to benefit. Especially in this Kickstarter community where everyone contributes with ideas and feedback, aren't we all designers? In reality, you Kickstarters help create these products.
We chose to work with an established watch manufacturing group known for rigorous quality control. We have a great relationship with our manufacturing partners. We've thoroughly toured their facility multiple times and they are completely align with our goals. We visited their facility in the Summer of 2014 in detailed tours and again in January 2015.
With multiple stages in the manufacture and quality check process, we are confident in their ability to deliver a quality product. We were impressed with their sophisticated manufacture process including different rooms for assembly, air pressure checkpoints, water pressure stations, 48-hour time-keeping accuracy test, and (of course) a drop test. All of their facilities meet all necessary regulation and code for operation.
Though they host the manufacturing of many large retail brands, the general managers made sure all of our requirements were met and accommodated. Their experienced staff and attention to detail was what made our decision to choose them so easy. We at Elliot Havok are extremely confident they will meet our needs.
We will offer the Havok watch at wholesale pricing with radical transparency. Not only should the watch be priced so that nobody breaks their bank, but what goes into the watch should be disclosed.
HAVOK TIMEPIECES ARE BACKED WITH A WARRANTY
We believe in our watches. And you should too. If anything were to happen to your watch within the first 2 years, we hope that you will send it back to us for repair or replacement. We will cover all internal parts should they ever fail you.
- Case Diameter: 39 mm Case
- Thickness: 7.5mm
- Face Diameter: 35 mm
- Band Material: Genuine Leather Band
- Band Max/Min Length: 20.5cm/15.5cm
- Band Width: 20 mm
- Total Weight: 37g
- Case Material: 316L Steel
- Back Plating: Stainless Steel
- Clasp: Standard Buckle Clasp
- Clasp Material: Stainless Steel
- Dial Window Material: Crystal Mineral Glass
- Display: Analog
- Movement: Japanese Hattori (Seiko) VX32 Quartz
- Date Function: Yes
- Seconds Function: Yes
- Water Resistant: 3 ATM / 30 Meters
After the Kickstarter campaign concludes, we will send out surveys gathering backer information to begin production. Meanwhile, we want to continue R&D for the watch. We will rigorously source, test, and research the materials and production of the watch. While the watches are being manufactured and packaged, we will be preparing for large scale shipment to our backers.
This is where Kickstarter comes in. We need your support to launch this line of watches. We are raising funding specifically for R&D, manufacturing, packaging, and logistics for the Havok Timepiece collection. Your support for the production of these affordable watches will also make them available to all in the future. And of course, you will be the first to own Havok Timepiece. Thank you for taking the time to check out the project.
Elliot Havok consists of a diverse team of creative product designers with cross-functional skills within the fields of design, development, and manufacturing. Our team encompasses over 20 years of combined experience in bringing innovative products to life. Steven will be spearheading the design and development of the Havok Timepiece collection, while Bryan and Joseph supervise logistics and backer relations. With the support of the rest of our experienced team including industrial and graphic designers, we are ready to build you a product that you can proudly support.
Hi-Res Gallery : Here
For further information, media, and a gallery, refer to: www.elliothavok.com
Risks and challenges
If this project gets funded, we will have to make sure everything goes according to plan to meet the promised deadlines. Projects often have trouble when facing the production process and deadlines for shipment. The project could face possible challenges if the quality of the product or packaging does not meet our requirements after production. However, we have extensive experience and close relations in manufacturing and production. In addition, we will not be outsourcing the post-production work to another company. Our team is prepared to ensure that post-funding will run like clockwork when the time comes. (pun-intended) Although we do not see any direct risks and challenges, there are always indirect or unseen tasks that may present itself during the process of production. We hope to run everything as streamlined as possible and ahead of schedule.Learn about accountability on Kickstarter
- (60 days)