Help put the fun back in funding, by supporting Boxes for Happiness, and use this match made in heaven to drive a positive impact in the kitty world!
Human-owners (cats) and humans of the world, unite. Cats love boxes, and boxes love cats! We want to harness the happy energy created by this wonderful partnership to do some good in the world—our goal is to help 5 animal shelters in Chicago, who look after our feline friends until they've found new forever homes.
Boxes for Happiness has partnered with 5 Chicago shelters: The Windy Kitty Cafe, Alive Rescue, The Catcade, The Tree House Humane Society and Harmony House for Cats. 25% of all post-Kickstarter profits will be donated to these awesome places, doing an important and amazing job.
That sounds awesome—so whats Boxes for Happiness?
Boxes for Happiness are boxes designed specifically to be loved by your cat. In late November, Boxes for Happiness Phase 1 was 300% funded, creating a community of over 40 testers who received boxes and have helped with the development of Phase 2, the ultimate Box for Happiness.
Designed to be simple and easy to put together, the box comes as a three pieces and can be constructed in seconds, ready for your kitty friend to plop themselves down inside.
The original design utilized a network design which was awesome because it gives great strength but it has a couple of drawbacks, including difficulty of shipping. During the campaign, I have continued design development with the goal of designing something which is stronger AND easier to ship. At this point, I have found some awesome solutions which have improved the design, made it stronger and more dynamic!
But these boxes aren't just for sitting. From all the testing, feedback, and time spent with cats in shelters we wanted to make sure that not only can your cat relax in their box, but also play with any other friendly felines that might be around, and also with you. That's why the box is designed with sides which encourage interactivity (like sticking paws through, and poking at one another).
Not only that—Boxes for Happiness has been designed so that boxes can be connected to one another, creating multistory play-homes!
CHONKER APPROVED—Boxes for happiness has dealt with a good chonker's weight (20lb), so no need to fear about collapsed boxes!
The amount of feedback we have been able to receive also means that we are confident that kitties all over will be comfortable in their Boxes for Happiness box. The box measures 15" x 15" x 15", this design allows for an awesome mix of interaction between you and your cat(s), but also some privacy—for those times when they just can't deal.
"These boxes bring out the curiosity and playfulness in our kitties! Being strong enough to withstand our 20+ cats and being environmental friendly, they’re right up our cat alley!"
-Windy Kitty Cat Cafe
Sustainability is super important to Boxes for Happiness, and so our boxes are being made out of corrugated cardboard, making each box 100% recyclable and biodegradable!
Help us spread the word!
The Science-y bit
In our question to understand the needs, desires and minds of our furry friends, humans have long questioned a cats love for boxes.
Well, good news is, many articles are being written about why cats love boxes, and studies being carried out to help us conclude that giving a box to a cat isn't only the nice thing to do, it's the right thing to do.
The fact is, cats love to be in a space they feel is safe, especially when in a new environment, or surrounded by new other kitties, or people. A space to call their own, which can insulate them, lifts them off the ground, and they can peek out of (especially upward) makes them feel the most good.
All of this has been taken into consideration when designing Boxes for Happiness.
In Boxes for Happiness Phase 1, we worked together to develop a box that every cat will love. Now its time to take that love for boxes, and turn it into something that can help all those floofs who are still out there looking for their forever home.
What the backers said about why they contributed:
“My cats love boxes!” - John King
“Love to keep my cats energized & challenged” - Marie May
“My cats love boxes and love the idea of seeing affordable boxes made FOR cats.” - Christina S
“I love my kitties... and they love cardboard!” - Ben Nelson
“I have a cat who loves boxes and this seemed like a great idea!” - Kate Christian
The boxes were shipped to 15 states in the USA. This process led to some intense user and kitty testing, which opened channels of direct dialogue to improve the next phase of the project, relating directly to simple but important aspects of design like size for most common cat size, types of cuts, importance of environmentally friendly materials, etc.
Boxes for Happiness Phase 1 Reviews
"These boxes are an amazing product and my cats love them. I'd highly recommend getting them for your cats if they like boxes, clothes hampers, or really exploring anything new in the house! They are going to be a great addition to the house!"
"I love the idea of giving my cats another way to be entertained and challenged (or, in Trumper's case, a safe space to sit and think deep thoughts). I feel like your designs aim for a unique, fun way to make that happen, and I look forward to seeing what appears in February."
– Jessie B
"Every cat likes a good box, and these are boxes made just for them. The thoughtful design is fun for the cats and makes it totally acceptable to keep an empty cardboard box in your living room."
– Alex K
"Received my cat box right after I moved into a new apartment -so there was a lot of box competition- and both my of my furry monsters were immediately in them. They are much more playful with these box designs than regular ole boxes!"
– Ariel B
"Smartly designed, biodegradable, fun to put together, and my cat loves it!"
– MH McFerren
If you want to keep up with where they are now, check us out on Instagram.
Who is Boxes for Happiness?
My name is Tom Groom, I'm currently double majoring in graphic and industrial design at University of Illinois in Chicago, and proud cat dad of Perry and Walter. Boxes for Happiness started as a project for a senior class project, as part of the UIC Entrepreneurial Product Development class.
If you have any questions, or anything else you want to know about, please don't hesitate to get in touch!
Shipping and bundling costs
Because we are a new small business, we are at the disposal of USPS. The savings of bundling the boxes together is reflected in the shipping, but we are unable to offer huge savings by high orders because of close margins and because we want to be able to give proceeds of the post-Kickstarter profit to give to our partner shelters.
Boxes for Happiness are light, but they are larger than a standard size mailer. Currently, we aren't offering international shipping because of the cost and but may be able to figure this out in time.
The Catcade, Windy Kitty Cat Cafe, Alive Resuce, The Treehouse Humane Society, and Harmony House for letting me come and play with kitties to test, for being supportive and for helping those that need helping.
Special thanks to my partner Lora, for putting up with the mountains of cardboard and prototypes which have been sitting around the apartment, all her support and awesome input.
All members of my EPD class, for their support and feedback. Special shout-out to Ted Burdett, professor and mastermind. Ariel Lynne, Jason Vaccarello, and Lauren Bach for feedback and help at the end of last semester.
All the supporters from the first phase campaign—this wouldn't have been possible without your awesome feedback and input: Grace Dyer, Eric, Tara Bloyd, Stephanie Fung, Rose Smith, Chris Wynter, Kaitlyn Opdahl, Stan Slater, Boxscoop Designs, Nicole Daenzer, Qwadrax, Samme Doshen, Robert Lynch, AHoffman, Chifen & Ewan, Kate, Alex Kostiw, Ariel Lynne, Gerry Meyer, Jason Vaccarello, Jessie Bylander, Tj Morrison, Andrew Milmoe, Ben Nelson, John Iovine, Nicolas Michaud, Patrycja Stalonczyk, Sara Heikes, Troy Davis, Cheryl Tincher, Christina S., Jen Karr, Kate Christian, Marissa Greco, Monica Meyer, Steve / kat, Susan Chun, J F Traver, JeffreyVanWormer, Jen Fisher, Jill Carnell, Logan Wright, mh mcferren, Andrew Thomas, CC Higgs, David Foresta, John King, Kimberly Schultz Miller, Larry Hetrick, Marie May, Paul Shoemaker, Dyan Guarrera, J W Dettmann, LeeAnn Young
Walter and Perry, my own two crash-test-kitties. 😻
Risks and challenges
This is my third Kickstarter project, the previous two (MyFiveThings and Boxes for Happiness-Phase 1) were both funded and are both fulfilled. Phase 1 of this project has allowed the boxes to be thoroughly pet-tested.
The design of the boxes currently is well put together, but faces the challenge of shipping—to address this, I will be continuing design iterations which will improve on the design. The final design will remain the current design unless I am completely comfortable with the fact that an improved design is better for all users.
I come from a school which prides itself on its Entrepreneurial Product Design (EPD) “Always be Hustling” class, in which I am currently enrolled. This gives me access to many great professors who have had huge success on Kickstarter including the creative brains behind the Manual Coffeemaker Nº3 and the Fourneau Bread Oven.
I am extremely happy with our manufacturer for Boxes for Happiness and look forward to working with them again on future projects.Learn about accountability on Kickstarter
- (30 days)