$300
pledged of 15 000 $pledged of 15 000 $ goal
8
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 25 2018 7:00 PM UTC +00:00
$300
pledged of 15 000 $pledged of 15 000 $ goal
8
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 25 2018 7:00 PM UTC +00:00

About

Segura’s Baking Co has been in business for about 4 years, what started out as a hobby has fully bloomed into a successful online bakery. Our roots take us back to Hawaii where we would book 12-16 cakes on a weekly basis, we were also the #1 preferred vendor for the USS Missouri. Unfortunately, the Military had different plans for us and my husband was transferred to Camp Pendleton, California. Although, we were sad to say good bye to all of our clients in Hawaii, we were happy to be closer to our family and start this venture again. Since being here we have doubled in clients and  have had many great opportunities ultimately leading to our decision to plant our roots, expand, and open a store front.

Wedding cakes I've created from 2015 to 2018
Wedding cakes I've created from 2015 to 2018

 Segura's Baking Co is a Chicano bakery that focuses on wedding cakes, sculpted cakes, and other custom pastries to fit any occasion. We cater to most dietary needs such as, gluten free, keto, and vegan without compromising look or taste. We plan to partner with local food vendors and want to be a positive influence in the community. We will strive to promote healthy pastry options and cater to multiple dietary restrictions so as many people as possible can enjoy our delectable treats.

A quick snap of the beginning of pastry cream
A quick snap of the beginning of pastry cream

 What will we serve? We're glad you asked! We're currently known for our sculpted cakes but we will serve a variety of cupcakes that are Loteria (Mexican Bingo) themed, keto bombs, cheesecake slices, tres leches cakes, and vegan and gluten free pastries. Below are some of our signature cupcakes!  

El Diablo -3.25 Chocolate cupcake spiced with roasted cayenne peppers, cinnamon, and filled with a dark chocolate ganache. Topped with a milk chocolate buttercream and finished with chocolate shavings.

La Abuelita -3.25 Chocolate cupcake spiced with cinnamon and nutmeg filled with non-dairy whipped topping. Finished with Italian buttercream and powdered cinnamon.

La Concha -3.75 Vanilla cupcake spiced with cinnamon filled with non-dairy whipped topping. Finished with Italian buttercream and topped with a mini colorful concha.

El Jarrito Amarillo -3.50 Pineapple cupcake filled with a refreshing pineapple glazed topped off with pineapple buttercream.

El Valiente -3.50 Mango and jalapeno cupcake filled with a mango and jalapeno compote finished with Italian buttercream.

El Borracho -3.75 Lime cupcake infused with tequila, filled with a strawberry/tequila compote.Finished with whipped topping and lime zest.

La Sirena -3.75 Vanilla cupcake filled with a tri-berry compote, topped with Italian buttercream and finished with sprinkles and a chocolate mermaid tail.

 Hello! I’m Stephanie, owner of Segura’s Baking Co. I am a Southern California native, I was born and raised in San Bernardino, California, and I am now excited to pursue my business venture in Oceanside. My Mexican heritage has a huge influence on most of my desserts featured at Segura’s Baking Co. You’ll find classic favorites like flans, conchas, and tres leches, along with fusions of my own! Since I was young child, I enjoyed being in the kitchen and helping my mother bake. I slowly started to dabble in cake decorating and soon realized that I had a niche for it. I spent countless hours looking up tutorials, practicing, and constantly driving to perfect my craft. When I transitioned out of the military I decided to pursue a higher education in Baking and Pastry. Before taking the huge leap on trying to establish a store front, I had the honor to work at Walt Disney’s Disneyland Theme Park & Resort as a Head Baker, as well as compete and place in AFC competitions. One of my greatest accomplishments was creating a 3D Spider-man sculpted cake for the 2017 Comic Con, in San Diego, California. 

 I hold this bakery dear to my heart because it has always been my home away from home.  While joining the military taught me many skills and ultimately led me to meeting the love of my life it also meant I had to spend countless birthdays, family events, and holidays away from my loved ones. What got me through was being able to bake some of my mom’s favorite recipes and share them with my fellow sailors. Once I moved on from the military I honestly didn’t know if I wanted to further my education in the medical field. During this time of uncertainty, I fell back into habits that were comforting to me and I just started baking. Fortunately, it worked in my favor and I was able to stumble upon my passion and I couldn’t imagine doing anything else. Since I’ve started this business I’ve had the pleasure to meet people from all walks of life and create meaningful friendships along the way. I love the community that I now find myself a part of and there’s nothing I enjoy more than then seeing the happiness on a customer’s face as we create their perfect cake together.

All of the money that you'll be contributing to this campaign is going towards building a bakery that will be efficient and thrive in the long-term. Here's what we're looking at cost-wise:

Build-out: This includes tiling the space, painting walls, building bar height tables, and working with an architect to make sure everything is up to code. This is the most variable cost right now, but we estimate it at 12K.

Equipment: It is estimated to cost us around 35k. Which will be towards hood installation, commercial convection ovens, various sinks, a dishwasher, tables, refrigeration, storage, and baking supplies. 

We have secured a location and will be signing our lease on October 15, 2018. We have also bought some of the baking equipment, POS, and baking supplies. Our paperwork is up to date such as permits, licensing, and food handler’s card.

Note: Why is our campaign goal so much lower than our estimated cost it’s because, WE ARE ALL IN! All of our savings and TSP retirements are going into the ultimate cost of the bakery. This has always been a dream of mine and I’m committed to opening this storefront and making it successful! 

Not only are you helping us achieve our dream, but you’re also getting some cool custom Segura’s Baking Co merchandise. The rewards range from awesome wearables to tasty edibles. We truly want to show how grateful we are for your support! 

 A note on reward delivery dates: As you notice most of our rewards are items that you can get right away, such as stickers, shirts, and etc. We plan on shipping those out December time frame. For the edibles and other rewards regarding the storefront they will be available once we have our Grand Opening.  

Risks and challenges

Just like any other storefronts we will face some type of risk such as: low sales, customer complaints, and lack of new employee experience. We have taken the time to research any possible problem we might face in the future. Before picking our current location, we studied the demographics of Oceanside and this city is the perfect fit for us. Oceanside is a close knit community and we plan to work closely with community organizations such as churches, sports teams, and other clubs located within. We will have an active role in the promotion of these organizations through participation, donations, and sponsorships. Representatives of Segura’s Baking Co will be available from time to time to take active leadership roles when feasible. We’ve learned that customer service is what makes a business successful. In such, Training programs will include specific material to teach our employees about service attitudes, customer perception, and proper resolution of guest complaints. Management will conduct periodic staff meetings intended to review policy, increase guest satisfaction, and to keep a general line of communication between staff and management. We believe training is important in so, newly hired personnel will be instructed in customer service, safety, and health laws in addition to the job functions of their respective positions. Training manuals for each position will be edited to reflect the unique requirements of Segura’s Baking Co.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    El "Sticker"

    You will receive:
    - Segura's Baking Co sticker (3"x 5")
    -Personalized thank you note expressing our gratitude!!

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  2. Select this reward

    Pledge $25 or more About $25

    El Snap-Back

    You will receive:
    -Segura's Baking Co sticker (3"x 5")
    -Custom black Segura's snap-back
    -Personalized thank you note expressing our gratitude!!

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  3. Select this reward

    Pledge $30 or more About $30

    La Camisa

    You will receive:
    -Segura's Baking Co sticker (3"x 5")
    -Custom black Segura's t-shirt
    -Personalized thank you note expressing our gratitude!!

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  4. Select this reward

    Pledge $60 or more About $60

    El Hoodie

    You will receive:
    -Segura's Baking Co sticker (3"x 5")
    -Custom black Segura's hoodie
    -Punch card for 12 free cupcakes.
    -Personalized thank you note expressing our gratitude!!

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  5. Select this reward

    Pledge $75 or more About $75

    El Snack Pack

    You will receive:
    -Segura's Baking Co sticker (3"x 5")
    -Punch card for 30 free pastries
    -Punch card for 20 free drinks.
    -Personalized thank you note expressing our gratitude!!

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  6. Select this reward

    Pledge $100 or more About $100

    La Fiesta

    You will get invited to the Pre-Grand Opening!!! There will be endless supplies of cupcakes, cheesecakes, and Mexican yummys along with a TAQUERO (free tacos)! If that doesn't have you excited maybe the Mariachi will! This will be the talk of the town and a true Fiesta. You will also receive:
    -Segura's Baking Co sticker (3"x 5")
    -Custom black Segura's t-shirt
    -Personalized thank you note expressing our gratitude!!

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  7. Select this reward

    Pledge $115 or more About $115

    El Style Pack

    You will receive:
    -Segura's Baking Co sticker (3"x 5")
    -Custom black Segura's t-shirt
    -Custom black Segura's snap-back
    -Custom black Segura's hoodie and if this doesn't win the Hunnies over maybe a pair of free cupcakes will!
    -Personalized thank you note expressing our gratitude!!

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  8. Select this reward

    Pledge $150 or more About $150

    2 Hour Private Class

    You will receive a 2 hour private class.

    You will learn the following:

    -The basics of buttercream
    -My go-to buttercream recipe
    -Cake stacking
    -Cake filling
    -Finishing sharp edges

    (Once you completed the class you will get a custom black Segura's t-shirt)

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  9. Select this reward

    Pledge $250 or more About $250

    Must Have Baking KIT!

    For $250 you'll get everything you need to make you own cake at home which will include:
    -Segura's Baking Co cake mix
    -Turn table
    -Off set spatula
    -Bench scraper
    -Piping bags
    -Pipping tips
    -Custom sprinkles
    And more!!!!

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  10. Select this reward

    Pledge $300 or more About $300

    El Borcaho

    You will receive a 8-inch booze inspired cake every year on your birthday for three years!
    (We can definitely omit the booze if you choose to do so)
    also:
    -Segura's Baking Co sticker (3"x 5")
    -Personalized thank you note expressing our gratitude!!

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  11. Select this reward

    Pledge $400 or more About $400

    Custom Sculpted Cake

    I will create a custom one of a kind sculpted cake for any occasion!!! Let your imagination run wild, I can create just about anything you can dream of. This is the perfect choice for those with up coming events in need of a cake to showcase!

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  12. Select this reward

    Pledge $500 or more About $500

    Cupcake Fiesta!

    Make it a private event, we will close the store for you in the evening. You and 8 friends can come in and create, decorate, and eat cupcakes!

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  13. Select this reward

    Pledge $800 or more About $800

    La Boda

    For $800 you will get the wedding cake of your dreams! We will go to great lengths to make your special day one you will cherish forever.

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    Pledge $1,000 or more About $1,000

    Honorary Segura

    You're so helpful you might as well be part of the familia! In honor of your gracious donation you'll receive:
    -Segura's Baking Co sticker (3"x 5")
    -Custom black Segura's snap-back
    -Custom black Segura's t-shirt
    -Custom black Segura's hoodie
    -Punch card for 100 free cupcakes.
    -Yearly 8-inch birthday cakes for three years
    -Your picture and plaque on our wall!
    -Personalized thank you note expressing our gratitude!!

    You will also be a special guest to La Fiesta for our Pre-Grand opening!

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Funding period

- (32 days)