Culture Hair Products
Culture Hair Products
Culture is a one-of-a-kind hair care system designed for multicultural and biracial curls and hair types. #beautifullydiverse
Culture is a one-of-a-kind hair care system designed for multicultural and biracial curls and hair types. #beautifullydiverse Read more
About this project
Culture is a one-of-a-kind hair care system designed for multicultural, biracial, and unmanageable curls and hair types. We’ve taken exotic ingredients from around the world and combined them into a unique product that cleans without over-drying, hydrates without weighing hair down, and most important, lasts all day. Finally, there’s a product made just for you that isn’t just the better alternative—it works!
STEP 1: SHAMPOO
Our rich formula detangles and cleans without drying or stripping your hair. We’ve left out any harmful sulfates and added exotic oils and extracts derived from cultures around the world, such as Babassu oil from Brazil, Argan oil from Morocco and Acai from the Amazon to cleanse hair gently while leaving your hair’s natural and beneficial oils in tact to prevent frizzing. Quinoa adds protein for strength and Sunflower acts as a UV light stabilizer for protection throughout the day.
STEP 2: CONDITIONER
Culture’s detangling conditioner contains ingredients from all over the world with African Mafura Seed butter and Jojoba oils derived from the deserts of Israel and Arizona to hydrate dry, damaged hair and increase elasticity. Our one-of-a kind blend of amino acids repairs surface damage and strengthens hair while adding slip for styling manageability.
STEP 3: FINISHER
This conditioning treatment uses hydrolyzed keratin to make hair stronger and healthier, while olive oil and amino acids tame unmanageable hair and add slip for blow drying and other heat styling. Our unique leave-in formula contains Panthenol that nourishes hair for long-term conditioning and a smooth shine that lasts all day. Use as an entire system in conjunction with Culture shampoo and conditioner (Step 1 and 2) to seal in their added nutrients and maintain your style for the long haul.
*See Sidebar for Reward Details
The Culture story started off like so many of the stories we hear from our mixed community. Kris Guccione, the creator of the product was a Caucasian female who had just given birth to the love of her life, Alex—a multiethnic baby. Her daughter was beautiful of course, but she just couldn’t figure out what to do with her hair!
The products she used were too drying. The products Alex’ “aunties” used were far too oily. And styling in general was out of the question. The issue only grew worse as Alex became a teen and grew more self conscious of her unmanageable hair, with a countertop full of products she’d tried from every other brand on the market. So Kris got to work, tracking down industry experts, testing ingredients from all over the world, and finally taking it to the lab to develop a one-of-a-kind formula. So with plenty of blood, sweat, tears and time, the brand was built, the product was packaged, and Alex finally loved her curls.
Feel free to spread the word and share our campaign! If you have any questions – just drop us an email at email@example.com
Risks and challenges
We've made all possible calculations about production, and have all of our suppliers. The only risk we see is overfunding. Then it might take longer for production.Learn about accountability on Kickstarter
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