The BLAKE&WHYTE story
Six years ago, we began talking about collaborating on a collection of clothing and accessories for men. Neither of us were entirely satisfied with what was being offered in the men’s market place. In 2011 we launched BLAKE&WHYTE: A New York City based luxury sportswear brand.
The result we hope you’ll like - A collection of stylish, impeccably made essentials, inspired by British and American iconic classics. We believe our point of difference is our focused attention to detail and fit. The entire BLAKE&WHYTE Spring 2013 collection consists of masculine and versatile pieces designed to last in carefully selected utilitarian fabrics and colors.
With your help we will be able to produce our entire collection.
Today on Kickstarter we are offering our favorite essential pieces to you at wholesale prices. In the hope, that with your support, we will soon be in the position to offer our entire collection, directly to you.
Superior quality delivered to you at wholesale cost
If you were to purchase our product at retail, you would have to pay $200 for our button-down collar shirt, and $130 for our cotton fleece sweatshirt. Through Kickstarter, we are offering our BLAKE&WHYTE Washed Pinpoint Oxford Button-Down Collar Shirt for $87, and $59 for our BLAKE&WHYTE Heavy Cotton Fleece Crew-Neck Sweatshirt. Both are available in a variety of classic colors.
How can you be a part of BLAKE&WHYTE?
We’re making our favorite essential pieces for Kickstarter, because we know you’ll love them too.
To support us, click Back This Project or select one of the reward levels to the right.
When we've raised $20K, we can buy all the materials and have the garments handcrafted in New York City.
At $50K we will be able to expand our offering to you, with more stylish essentials.
Do we really know what we’re doing?
BLAKE&WHYTE is a partnership between Malcolm Beckford, a stylist, photographer and film-maker, and Ken Macmillan, a men’s fashion designer, who have both worked in the industry in London and New York.
Combined we bring many years of experience to this project. Our successful collaboration with local New York City talent, local New York City factories, and European fabric mills has resulted in a product that we believe is superior to anything that is currently available.
Why are we here?
The BLAKE&WHYTE collection and concept has been well received by very selective, high end, independent stores in the U.S. But, we would like to offer it to you, directly and online. Crowd funding forums like this provides us with such a unique opportunity to give our business the kick start it requires. We are grateful to have your support.
It’s all in the details.
BLAKE&WHYTE Washed Pinpoint Oxford Button-Down Collar:
Our BLAKE&WHYTE 100% Cotton Pinpoint Oxford Button-Down Collar Shirt is single needle tailored by hand throughout.
- A slim but unconstricting fit, long enough to tuck in, but short enough to wear out.
A perfectly proportioned narrow collar, wide enough to hold a tie.
- Reinforced where it may eventually tear, with self fabric, at its pocket, cuff packet and hem.
- The back has a split yoke, pleats at the shoulder and a sharp stitched-down pleat at center back.
The interior has a self fabric underarm patch, so that no one will ever see you sweat.
- This shirt is beautiful on the inside and outside.
BLAKE&WHYTE Heavy Cotton Fleece Crew-Neck Sweatshirt:
Our BLAKE&WHYTE 100% Cotton Fleece Crew-Neck Sweatshirt has a classic, slim but unconstricting fit.
Rib inset neck, side panels and under-sleeve for perfect fit and ease of movement.
- All seams are triple-needle flatlock stitched throughout for strength and comfort.
- This sweatshirt is beautiful on the inside and outside.
Button-Down Collar Shirt and Cotton Fleece Sweatshirt:
Button-Down Collar Shirt & Pocket Square:
Cotton Fleece Sweatshirt:
BLAKE&WHYTE 100% Cotton Pinpoint Oxford Pocket Square Men’s Handkerchief:
Our BLAKE&WHYTE 100% Cotton Pinpoint Oxford Pocket Square Men’s Handkerchief has a novel button closure.
- Fold to your taste to compliment your Suit Jacket or Blazer with a stylish Pocket Square.
Always on hand to offer a lady in time of need.
- With a convenient button-hole to protect your BLAKE&WHYTE shirt from soup or noodles.
Made in New York City. Inspired by New York City
BLAKE&WHYTE was conceived in New York City. A city of extremes and
juxtapositions, with a rich and colorful history. We are continuously
inspired by the cultural, musical and artistic talent that exists here.
An inspiring city that is extremely racially diverse, modern and
progressive. A city built by immigrants whose many varied cultures,
styles and cuisines still thrive here. A city that can be both fast
paced and free and easy. A city that combines both history and
modernism. A city that includes a metropolis and parks and beaches. A
city with an extreme climate that can include sweltering summers and
freezing winters. A city with a rich history in fashion and garment
manufacturing, that we are grateful to have been able to utilize,
working with the seasoned talent and experience of the industry’s
tailors, patternmakers and factories. All of our product is currently
made in New York, and our intention is that BLAKE&WHYTE will always
be made in the USA. BLAKE&WHYTE is inspired by this city and was
conceived to provide a masculine, stylish, versatile, durable option for
any man who would appreciate it.
Our product is cut, sewn, pressed and finished by hand with great care and attention to detail and quality in some of the best factories available in the world today.
We believe in form and function, resulting in a fit that is trim and stylish while still being effortlessly comfortable to wear all day and night. We pay great consideration to movement, ease of wear and comfort in every piece.
Our fabrics are very carefully selected from some of the best quality mills in Europe, Japan and the U.S. We believe in durable standards. Each material is very carefully chosen for appeal, comfort, ease of care and long-lasting wear. Our product should age well with you.
Our product, is garment washed in a New York City laundry, then lightly pressed and folded, for both comfort and pre-shrinkage, so that our product will look, feel and fit as it should the first time you try it on.
Help us spread the word
After you support us, it would be great if you can help spread the word. BLAKE&WHYTE can be found on Facebook, Twitter, Tumblr, and at our Website.
Questions? Don't hesitate to contact us. We can be reached at firstname.lastname@example.org.
Risks and challenges
As with any endeavor there are some possible risks and challenges. Below outlines how we plan to stay on top of each challenge that may come our way.
BLAKE&WHYTE has a focused attention to detail and quality. We have been working in the industry for many years and have overseen numerous fashion productions. As always, we will pay close attention to the quality of our products, the production schedule and shipment.
Our suppliers are seasoned professionals and we've been working with them since the conception of BLAKE&WHYTE. They’ve gotten to know us well. But, as with any supplier there is always a risk of delays. We will keep in regular communication with them and also ensure that we place our orders in a timely fashion.
We have built in extra time to ensure that we can ship our product to you by July 2013. We will do our best to ensure your product arrives on time.
You can always send us a note at email@example.com. It’s our goal to make sure you’re happy with our product and the delivery.
Thank you for your support,
Malcolm & Ken
Learn about accountability on Kickstarter