1. Prepare ahead of time - plan, prepare, then launch! I started working on this project in March and launched the campaign in September!
2. Have faith in your idea - you must believe in it! Over a year ago, I pitched this idea to my professor "Grampa" Fred Kiesner. I believed in the idea and so did he - we haven't stopped believing since.
3. Don't do it alone - build a team of people who believe in the product! I had the assistance of 5 incredible people, along with many other supporters - Marc Merchant, Ryan Gregory, Tom Sheppard, John Mezger, and Melissa Brown.
I would also like to recommend the help of a company called FilmBreak and their service called CrowdFundX - shoot them an email at email@example.com to learn more.