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Kellie K Apparel makes supportive, comfortable, and sexy strapless bras with a revolutionary lining that will keep your bra in place. Read more

Los Angeles, CA Fashion
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$21,159
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Funded!

This project was successfully funded on September 28, 2013.

Kellie K Apparel makes supportive, comfortable, and sexy strapless bras with a revolutionary lining that will keep your bra in place.

Los Angeles, CA Fashion
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About this project

Stretch Goals

A few days ago, we had to announce that we would not be able to deliver some of the sizes we originally offered when we started our campaign. While our plans have changed, we’ve figured out a way to offer the sizes we originally wanted as a stretch goal for this Kickstarter campaign. For your help in getting us to this goal, we have other stretch goals along the way.

$22,000 – GeckTeck patches for all backers who pledge over $10. These patches are a lot a fun, and are a great option for people who are interested in the project, but not buy a bra. Did we say they’re fun, because they really are!

$26,000 – Pink lining for all bras. While we initially plan to offer this for the custom bras, at this level we can offer them to everyone.

$30,000 – As mentioned before, this will be enough over our original goal to provide enough funds to design another bra. Bras in this size range won’t be delivered until April of 2014 because they have to be redesigned and tested.

Featured at:

Here it is! 

Kellie K Apparel is pleased to introduce our strapless bras to the world. This is your first chance to get the strapless bra you’ve wished for! The secret behind our revolutionary bras is the patent pending GeckTeck lining, invented by our founder, Dr. Anthony Roy. Our lining is based on the same physical principles geckos use to cling to almost any surface. This reusable, residue-free, hypoallergenic lining has a natural adhesion that keeps our bras in place without being too tight.

Once the lining was ready we wanted to make a superior bra too. Professionals with decades of experience in the lingerie business helped make our bras supportive, sexy and comfortable as well. We’ve gone through many iterations and prototypes to make the ultimate strapless bra.

First prototype of the Kellie K Apparel strapless bra with the Special Edition pink GeckTeck lining
First prototype of the Kellie K Apparel strapless bra with the Special Edition pink GeckTeck lining

We turned to Kickstarter to fund the inaugural production run of our new strapless bra for several reasons. First, we need to show support for our product. While we know problems with strapless bras are almost universal, we need to know that the Kickstarter community agrees that our product is the solution. Secondly, your feedback is invaluable. From comments and suggestions to finding out what bra sizes you want, you will help shape the future of our company. Finally, we wanted to make sure we are able to offer our product to as many people, as soon as possible. We’re sure someone you know, if not you, has dreamed of a strapless bra that will support your bust, stay in place, and not crush your ribcage in the process. This campaign will be your only chance to purchase one of our bras in the near future. Make sure you and all your friends seize this opportunity now!

Alice enjoying her Kellie K Apparel strapless bra!
Alice enjoying her Kellie K Apparel strapless bra!

Will it come in my size?

This is naturally one of the first questions we are asked when women here about our bra. However, this question is surprisingly difficult to answer as we need to make at least three bras of the same size to make it economically feasible to do a production run of that size. Below is our fitting guide which you should use to determine what size Kellie K Apparel bra will best fit you.

Step 1: Wear your most comfortable, non-padded, and well-fitting bra that shapes your breast the best.

Step 2: Use a measuring tape to measure under your torso underneath your bust, making sure to keep the tape horizontal. Save this measurement as your underbust measurement.

Step 3: Measure around the fullest part of your bust. Subtract this measurement from your underbust measurement, and save this number as your cup measurement.

Step 4: Determine your band size by using the chart below.

Step 5: Round your cup measurement to the nearest inch, and determine you cup size below.  

As backers inform us of their bra size, we will fill out the chart below. Once three or more bras are ordered for any given size, the box will be checked and that size will be locked in! There are two ways you can avoid the need to find two other backers with your same bust size. The first is to order a special edition bra. As these are custom made, any necessary resizing is built into the cost. The other method is to pick our $180 reward tier, where you can bypass the size minimum by ordering three bras yourself! Either option will lock in that size for the production run.

Size availability chart
Size availability chart

Ok, but will it come in MY size?

We understandably get this question from women with large busts who have heard promises of a miracle bra before. But know that when we say our bras are engineered, we aren’t kidding. Tony has a PhD in mechanical engineering and the first thing he did was make sure the he could make a material that was capable of supporting the expected load. After some calculations and a few test patches, Tony made a prototype bra that was able to hold the 38 DD bust of his wife with ease. Over the past few months, we’ve only made the GeckTeck lining stronger and the bras more comfortable. You can rest assured knowing that our bras will stay where you want them to stay.

What do the t-shirts look like?

The two Kellie K Apparel t-shirt designs backers can choose
The two Kellie K Apparel t-shirt designs backers can choose

Risks and challenges

We’ve done just about everything we can to get this campaign ready. We’ve done the sourcing and pricing for the materials, and have solidified the core design of our strapless bras. However, there are still some things that have to been completed between now and when you get you Kellie K bra. Along with the aforementioned sizing, we need to solidify our grading formula so you know what size Kellie K Apparel bra you should purchase based on your measurements. We also need to order the fabric, silicone, and other bra findings in bulk for production. We also have to scale our production processes so we can make hundreds of bras in a cost-efficient and timely manner.
Fortunately, our team has the skills to tackle these obstacles. Anthony’s experience as an engineer prepared him to find large-scale molding production methods for GeckTeck. We have also found several contacts within the lingerie industry that can assist with both sizing and the local production. Additionally, Tara’s experience in rapidly growing start-ups will help in making sure we are able to deal with the unexpected. She’ll also be sure to update our backers as we surmount these obstacles over the duration of the campaign and beyond. Simply put, our team’s main goal is to make sure you get the bra that you helped create.

Learn about accountability on Kickstarter

FAQ

  • When a backer selects a price level that includes a bra, we will send them a private message asking for their bra size. We’ll use this information to give us and other backers and estimate on what size bras we’ll be able to offer at the production level once the campaign is over.

    Don't worry about being too accurate right in this first survey, since it’s just for estimation purposes. You'll receive another email from us at the end of the Kickstarter campaign asking more detailed information, that we will use to send you your actual bra. By then, we'll have our grading formulas worked out and will let you know what they are so you can be sure to get the right sized bra.

    Last updated:
  • If your size isn’t checked on the matrix yet, don’t worry! Just let us know your size and we’ll update the cell your size falls into. Once two more bras of that size are ordered, that size will be locked in for production. You can also choose the three bra reward option or get a custom made, Special Edition bra. We also want to stress that this bra size availability matrix is only providing estimates. We’ll provide our backers with a fitting guide to make sure you get the right size for our bras. If it turns out there aren’t enough orders to make your size in production, we’ll refund your money.

    If your size is not on the matrix, contact us directly. We may be able to accommodate unusual sizes by delivering a Special Edition bra, but we would need a more in depth conversation to make sure. But like above, if you back our campaign and we are not able to deliver a bra in you requested size, we will be more than happy to refund your money.

    Last updated:

Rewards

  • You selected
    Pledge $1 or more

    7 backers

    THANKS! – Like all Kickstarter projects, every dollar helps. We’ll thank you as a backer on our website, and make sure you’re included in future surveys and polls.

    Estimated delivery:
  • You selected
    Pledge $10 or more

    7 backers Limited (743 left of 750)

    GECKTECK STICKER – Get your very own Kellie K Apparel sticker lined with GeckTeck. These reusable stickers feature our patent-pending lining, so you’ll be able to place them nearly anywhere without damaging the surface!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    6 backers Limited (494 left of 500)

    T-SHIRT – Along with a sticker, you’ll get your choice of one of two Kellie K Apparel t-shirts! We’ll have them in sizes ranging from XS – XXL.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $45 or more

    49 backers All gone!

    KELLIE K APPAREL STRAPLESS BRA (Early Bird Edition) – Be among the first to finally get the bra you’ve always wanted. We’ve set aside a limited number as thanks to those backers who have decided to support us early! Bras are available in nude and black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    110 backers Limited (60 left of 170)

    KELLIE K APPAREL STRAPLESS BRA – Here’s your chance to get the strapless bra you’ve always wanted! An American-made strapless bra that is engineered with a patent-pending lining that keeps the bra in place. You’ll also get a GeckTeck sticker. Bras are available in nude and black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $85 or more

    5 backers Limited (65 left of 70)

    KELLIE K APPAREL STRAPLESS BRA AND T-SHIRT – Along with a GeckTeck sticker, you’ll get a strapless bra and t-shirt combo of your choice.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $120 or more

    23 backers Limited (77 left of 100)

    2 KELLIE K APPAREL STRAPLESS BRA – Get both a nude and black strapless bra to make sure you have the right bra for any occasion! You’ll also get a GeckTeck sticker.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $160 or more

    0 backers Limited (20 left of 20)

    CUSTOM MADE KELLIE K APPAREL STRAPLESS BRA – This Kellie K Apparel strapless bra will only be available during the Kickstarter campaign. These bras will feature the pink GeckTeck lining shown and be handmade by Sandy Chavez, our seamstress and pattern maker with decades of lingerie making experience, just for you! We will also provide a free alteration if out bra didn’t fit you perfectly upon delivery. This reward is the best way to get a Kellie K Apparel strapless bra not only in your size, but built just for you. Also includes a GeckTeck sticker.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $180 or more

    13 backers Limited (17 left of 30)

    $180
    SIZE LOCK (Three bras)– This option will allow you to automatically have your bra size locked in and guaranteed for production. You’ll also get three (3) Kellie K Apparel strapless bras in any combination of nude and black!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $350 or more

    0 backers Limited (10 left of 10)

    CUSTOM MADE KELLIE K APPAREL STRAPLESS BRA AND SIGNED MOVIE STILL – Receive one of our custom made strapless bras, a GeckTeck sticker, a t-shirt, and a framed and signed still of the Kickstarter video. Signatures will be provided by Kellie K founder Tony Roy, and actresses Alice Hunter and [removed by Kickstarter]

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    0 backers Limited (5 left of 5)

    CUSTOM MADE KELLIE K APPAREL STRAPLESS BRA AND ORIGINAL ARTWORK – Receive one of our custom made strapless bras, a GeckTeck sticker, a t-shirt, and a framed original silhouette signed by their creator, Kellie K founder Tony Roy.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    1 backer Limited (4 left of 5)

    SPECIAL EDITION KELLIE K APPAREL STRAPLESS BRA AND BETA TESTER FOR NEXT LINE – Receive one of our special edition strapless bras, a Kellie K Apparel sticker, a t-shirt, and become a beta tester for our next line of bras! There’s no better way to have a strapless bra fit you perfectly than to be directly involved in its creation!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5,000 or more

    1 backer All gone!

    THE T.B.D. – At this level, you can get nearly anything you can think of, but we didn’t. You’ll get a GeckTeck sticker, two t-shirts, two production level bras, a special edition bra, and possibly a first-born child named after you. You can also come up with a reward of your own, so be creative! If we are able to do it within reason, we will! Contact us before backing this level to make sure we can match your generosity with an awesome, to-be-decided reward!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (33 days)