"Before Pepe the Frog was a meme designated a hate symbol by the Anti-Defamation League, he began his life as a blissfully stoned frog in my comic book Boy’s Club where he enjoyed a simple life of snacks, soda and pulling his pants all the way down to go pee. Boy's Club debuted in 2006, Pepe became a meme around 2010, then stuck around the internet long enough to become an institutionally recognized hate mascot. Needless to say it’s a nightmare so I killed him off. But now I’d like to bring him back, and I’d like to ask your help in funding a new zine celebrating a resurrected Pepe, one that shall shine a light in all this darkness and feel good again." -Matt Furie
We understand there's no way to fully control the internet or how people decide to use Pepe the Frog. Trying to control that would be a completely unreasonable goal. That said, the aim of this project is to positively resurrect Pepe through the creation of a brand new comic in the spirit of the original BOY'S CLUB.
Reaching our goal will mean that YOU have successfully contributed to the resurrection of Pepe the Frog and we will begin work on the next chapter in Pepe's life. Funds will go towards supplies, printing, shipping, processing fees, and all the extra reward items being offered. Anything exceeding our goals will go towards the book's creators and potentially ignite brand new projects in the future.
This is the continuing story of our efforts to #SavePepe and an opportunity to get creative and keep on truckin'. With your help, we can save Pepe.
Matt Furie / Jason Furie / Kimberley Motley
*Animation provided by Joseph Bennett
*Music provided by Dang Olsen Dream Tape
Risks and challenges
Production on the new zine (and all the extras!) will begin immediately after we reach our goal and our hope is to have the new book in your hands before the end of this calendar year. Matt has already created 4 issues of BOY'S CLUB so the workload will be familiar.
Of course delays can happen depending on various things such as production times, shipping, and whatnot. But we're confident that things will run smoothly for this campaign and we will definitely inform you all if there are any delays along the way.
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- (35 days)