FitMom Athletics came about when Founder and mom of 2, Kerri Green-Scott had difficulty finding reliable, functional clothing that would grow with her during her pregnancies and could be worn after giving birth. After many conversations with FitMom Fitness clients, Kerri found that other moms and moms-to-be were having the same problem.
Instead of waiting for someone else to create a maternity athletic wear line, Kerri set about creating it herself. After many interviews with moms and moms-to-be, tests, and set-backs, Kerri created FitMom Athletics maternity wear, gear that is practical, dependable and stylish.
FitMom Athletics... Created by a FitMom for FitMoms everywhere.
My goal is to start small with the athletic bottoms and tops and gradually expand from there. I currently have the designs, patents and trademarking are pending on the designs. I am working to create the patterns and have the first prototype completed and ready for testing within the next 60 days. From there, I have four moms who are currently in their first or second trimester that have agreed to test the prototypes to help us make any tweaks or changes before the line is ready for mass production. I know that my vision serves a purpose and fills a need that has been overlooked for years. I just need the help getting it off the ground. Thank you for your consideration.
Risks and challenges
The biggest challenge in getting this project off the ground is ensuring that we are moving at a pace that is conducive to the changes that our product testers will be experiencing in their body. As we get closer to our moms due dates, it can get to be a bit unpredictable so making sure that we have feedback before birth and after birth will be crucial.Learn about accountability on Kickstarter
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