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FitMom Athletic Clothing Line is a line of clothes designed for prenatal and postpartum moms to help improve their workout experience.
69 backers pledged $4,022 to help bring this project to life.
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About

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$4,022

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FitMom Athletics came about when Founder and mom of 2, Kerri Green-Scott had difficulty finding reliable, functional clothing that would grow with her during her pregnancies and could be worn after giving birth. After many conversations with FitMom Fitness clients, Kerri found that other moms and moms-to-be were having the same problem.

Instead of waiting for someone else to create a maternity athletic wear line, Kerri set about creating it herself. After many interviews with moms and moms-to-be, tests, and set-backs, Kerri created FitMom Athletics maternity wear, gear that is practical, dependable and stylish.

FitMom Athletics... Created by a FitMom for FitMoms everywhere.

My goal is to start small with the athletic bottoms and tops and gradually expand from there.  I currently have the designs, patents and trademarking are pending on the designs.  I am working to create the patterns and have the first prototype completed and ready for testing within the next 60 days.  From there, I have four moms who are currently in their first or second trimester that have agreed to test the prototypes to help us make any tweaks or changes before the line is ready for mass production.   I know that my vision serves a purpose and fills a need that has been overlooked for years.  I just need the help getting it off the ground.  Thank you for your consideration.

Risks and challenges

The biggest challenge in getting this project off the ground is ensuring that we are moving at a pace that is conducive to the changes that our product testers will be experiencing in their body. As we get closer to our moms due dates, it can get to be a bit unpredictable so making sure that we have feedback before birth and after birth will be crucial.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    1st Trimester Pledge

    Just like in the first trimester of any pregnancy, the 1st trimester pledge is extremely important to our growth and development towards reaching our overall goal. For a $10 pledge you will receive a FitMom athletics bumper sticker

    Includes:
    • FitMom Athletics Bumper sticker
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    Ships to Only United States
    5 backers
    $

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  2. Select this reward

    Pledge $10 or more About $10

    FitMom Athletics Zumba Party

    Come and join us as we dance the afternoon away for a good cause!

    Includes:
    • 100× Zumba Party Admittance
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    2 backers
    $

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  3. Select this reward

    Pledge $25 or more About $25

    2nd Trimester Pledge

    The second trimester is when more often than not we see the most growth out of mom and baby. This is when we see mom really "showing" and her energy levels begin to restore back to normal. The 2nd trimester is when mom tends to be most active, and your pledge of $25 will help her be active and comfortable.

    Includes:
    • FitMom Athletics Digital Photo album
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    18 backers
    $

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  4. Select this reward

    Pledge $50 or more About $50

    3rd Trimester Pledge

    The third trimester is the final stage before birth and when mom tends to need the most support. For Mom, this is when the most discomfort occurs. Baby is reaching its final height and weight, which can put extra strain on the body. Our athletic wear will give mom what she needs to feel as comfortable as possible.

    Includes:
    • FitMom Athletics wrist band
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    Estimated delivery
    Ships to Only United States
    3 backers
    $

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  5. Select this reward

    Pledge $100 or more About $100

    Newborn

    The birth of a new baby is an exciting and sometimes overwhelming time in a moms life. Moms body continues to experience changes that require support. With your Pledge of $100 or more, you are giving moms an opportunity to still feel comfortable and supported with her clothing.

    Includes:
    • Print Copy of FitMom Athletic Design
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    Estimated delivery
    5 backers
    $

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Funding period

- (45 days)