We are so happy to be able to say that our Kickstarter campaign has reached the goal we had set by far. The support from all the people that has backed this project is awesome. Our dream has come true and we will start the production of the Ljung Outdoor Pants. This is such a big milestone for Norra and marks the real start for us.
There is still a couple of days left of the Kickstarter campaign so if you haven’t already ordered a pair of pants, don’t wait any longer - now is the time! If you have any friends that have missed what we are doing, please let them know!
The campaign ends early in the morning the 17th of November.
All the best, Petter & Jacob
The Norra Ljung Outdoor Pants are featured to follow you wherever you go. Developed to last, with focus on timeless design and made from sustainable materials. At a fraction of a traditional retail price.
Our dream was to create a pair of pants that can be extremely multi-functional and that are made to last. Pants that balance durability, comfort and functionality in a way that would make them perfect in the outdoors. From our point of view, the Ljung pants are just that!
While the outdoor industry is approaching the fashion industry with its short-lived trends, Norra wants to go the opposite way and create timeless products that last. Norra’s products are designed to last for a long time, not only in terms of material selection and construction; It is also characterized by timeless design.
360 DEGREES FLEXIBILITY.
Extending around the legs, from the top all the way down to under the knees, a durable stretch fabric allows for full freedom of movement.
DON`T BREAK A SWEAT.
The Ljung pants are designed to work in as many weather conditions as possible. The pants are warm enough to handle cooler temperatures and thanks to the extended side ventilation, that can be adjusted both from the top and bottom, you can easily adjust the temperature if you are getting too warm.
All zippers are from YKK, the highest quality zippers available.
POCKETS WITH THE RIGHT ACCESS.
Two deep hand pockets, two thigh pockets and a phone pocket keeps your items organized.
WITH OR WITHOUT A BELT.
The waist belt features effective velcro adjustment straps. These straps help you get a better fit, if you prefer to wear the pants without a belt.
GETTING THE PERFECT BOOT FIT.
The hem features a durable aluminum hook that makes it easy to adjust the hem width. No loose straps or plastic buckles.
WITH SOME HELP FROM YOUR SHOE LACES.
On the inside of the hem you find a small metal hook. Simply attach the hook to your shoe laces and your pants will be kept in place even when walking in rougher terrain.
To really ensure that the pants stay in the right position over the boots, the pants come with an elastic cord that can be attached in two loops on the inside of the hem.
WHEN YOU ARE DOWN ON YOUR KNEES.
As an add-on option, you can insert our flex pattern EVA pads and keep your knees from getting sore. These pads are inserted from the inside of the pants into it´s sleeve.
One key detail when developing these pants was the insights we gain from users. During the summer the Ljung pants was put to the test all the way from Greenland to Töfsingdalen in Sweden. We received great feedback and got to understand the different perspectives and views on functions and details helped us a lot with the final product development.
By focusing on quality in terms of sustainable materials, functionality and timeless design, we want to give you a comprehensive and sustainable alternative to today’s offer. With a main fabric that is made from recycled polyester and organic cotton, and all face fabrics treated with a fluorocarbon free DWR, the Ljung pants are both sustainable and durable.
All face fabrics are treated with Durable Water Repellent (DWR) impregnation that is free from fluorocarbons. A DWR impregnation is a very thin layer of coating that is applied on top of the fabric. This coating prevents water from being absorbed by the fabric fibers and instead make the water form small beads that simply falls of the fabric.
In short: this treatment will keep your pants dry much longer than if they did not have this treatment. Traditionally, most outdoor companies have been using a DWR that contains fluorocarbons. Research have shown that these synthetic substances are not only harmful to the environment, but also persist in the environment for a very long time; a combination that we think make it unacceptable to use. Therefore, we use DWR impregnation that is free from fluorocarbons.
There are two easy ways to find your size.
There are two easy ways to find your size.
By cutting out the middlemen and selling directly to you, Norra will be able to provide more value for the money and make high-quality products available to more people.
Norra is the idea of combining a great passion for the outdoors with the burning passion for product design and development. It all started 2016 when I moved to the archipelago outside Stockholm in Sweden and started up Norra Studios. Norra Studios is a small outdoor oriented design studio that I started up after spending the past 7 years designing and developing backpacks and bags for the Swedish outdoor brand Haglöfs. During past 1,5 years have Norra Studios been working with clients like Silva, Helly Hansen, Peak Performance and Loop tackle design.
The idea of creating an independent brand has always been in the back of my head and starting up Norra Studios have given me the possibility to slowly breed my own ideas.
In 2018 I met up with Petter Zachrisson. Petter is also a local from Nynäshamn and we have run into each other here and there in the outdoor industry over the years, when Petter worked as a purchaser for an outdoor-retailer.
Petter has all e-commerce skills you could wish for combined with an extreme passion for the outdoors. Petter has also worked as a professional outdoor guide, with experience from guiding mountain and kayak trips both in New Zealand, Norway and Sweden.
Find out more at www.norraoutdoor.com
We love being outdoor and we love gear. The idea is to simply combine the two with the mission to create honest, uncomplicated and functional gear from carefully selected and sustainable materials. The concept is being built on four cornerstones:
Risks and challenges
This is our first Kickstarter campaign and we are humble to the challenge ahead. We believe that we have planned each stage of the process carefully and are confident that we can deliver.
However, as always when it comes to production unexpected things can occur. To minimize any risk of delay we constantly have a close dialogue with our production partner.
In any case, If anything should happen we will always be in contact with you every step of the way.Learn about accountability on Kickstarter
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