To Hell With Meat!
Bartleby’s Seitan Stand is a sixteen-foot food truck, getting ready to feed its hungry customers (which we lovingly refer to as “devils”) the tastiest twists on classic American fare. Think craveable fried sandwiches on toasted buns, crispy nuggets, and scrumptious dipping sauces—all crafted for a vegan diet.
We serve delicious, convenient, and affordable food that is completely free of animal products and packaged in 100% biodegradable containers.
As we enter the competitive mobile food scene, we need your support to make our unique business thrive. Your donation goes toward:
- finishing the renovations to our shiny truck: we're adding a fry station, moving a fridge, installing a stainless steel prep counter, and tidying up our electrical supply while we're at it
- creating large-scale branding elements: Bartleby's handsome face has been wrapped around the exterior of truck, and we're making official logo apparel for our staff
- off-setting operational costs: we're stocking up on kitchen supplies, earth-friendly packaging products, and paying monthly rent at the amazing Food Revolution commissary
And most importantly, your contribution helps grow the good we're doing for our customers, for the animals, and for the environment. Be a part of Bartleby's!
Our mission is is to empower people to do good for themselves, the animals, and the planet—one meal at a time. Read how we do that on our Mission page.
What're we eating already?
We tested dozens of recipes before being satisfied with our signature seitan. We're getting ready to feed you sandwiches, nuggets, salads, and more. See our full Menu.
Because it's awesome! And for many other nutritionally, environmentally, and historically intriguing reasons that we've outlined on our Why Seitan page.
Risks and challenges
The dining industry is inherently risky. Restaurants are notorious for going out of business quickly, and that's often due to due a lack of funds when something big goes wrong.
There are circumstances that would prevent us from serving food (and thus earning revenues), and many of them are beyond our control: flat tires, a failed generator, major snow storms... you get the idea. We want to raise enough capital to keep us floating through stormy seas, and become a stable, sustainable business serving you good food for years to come. We can’t predict what will happen, we can only prepare for the worst―and we feel prepared!
Launching and operating a food truck requires administrative and logistical juggling. The truck needs regular maintenance, quarterly mechanic inspections, and oil changes. The kitchen is inspected at several points throughout the year, and we perform regular maintenance and deep cleaning for the fridges, fryers, and overall space.
A food truck is mobile, but we can't park and serve anywhere without a permit. It takes patience and pre-planning to secure our permits and licenses. And in order to expand to new locations, and appear at events and festivals, we have to continue to build our brand and good will. Patience, organization, and long-term thinking are crucial for our success.Learn about accountability on Kickstarter
- (23 days)