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Take a sauna in a traditional sea bathing machine and use the ocean as your plunge pool!
242 backers pledged £30,769 to help bring this project to life.

About

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£30,769

242

  • We are Haeckels; a body care and perfumery brand.
  • Margate, a historic seaside town in the south east of England is famous for tourism and amusements, it was also famous for the natural health benefits of the sea, the chalk reef and the surrounding coastline, which at present isn't supported.
  • Haeckels aims to bring back a traditional Victorian sea bathing machine, with a state of the art sauna inside.
  • The sauna will be run by local people for the benefit of the community and will revive a part of the heritage of the town that has been lost. 
  • Sea bathing in Margate was widely known about along with the health benefits of the sea. Bathing machines were all along the coast to protect modesty when bathing whilst enjoying the local waters. They are described in 1805 as being: 
  • 'four-wheeled carriages, covered with canvas, and having at one end of them an umbrella of the same materials which is let down to the surface of the water, ... machine by a few steps is concealed from the public view, whereby the most refined female is enabled to enjoy the advantages of the sea with the strictest delicacy.'
  • The knowledge of the health benefits of the Margate coast and seawater has been lost and forgotten about since its Victorian hay day; by reminding the town of its rich health based heritage we think that we will encourage regeneration and give a spark to the community that could to bringing the town back to a mecca of natural health.
  • Being run by members of the community is important to us as it means that the profits will go back into the local economy which could mean that by creating the sea bathing machine the locals will have more employment, prospects and an improved outlook on where they live.
  • We have already commissioned a local architect who has made detailed designs of the machine incorporating the 'modesty hood' which was actually designed in margate by Benjamin Beale.and. A local carpenter has also been found who knows  how to go ahead with achieving the designs we have made in line with the traditional sea bathing machines that were once in Margate. 
  • By discussing our ideas with the local council and have their support for the sea bathing machine to return to the margate coast.
  • We will be cladding the machine in pieces of wood which are each etched with the name of one of our kickstarter backers; the tradition of carving names on the cliffs at margate reflected in our design. 
  • Once the machine is built by our craftsmen we will stock it with our range of natural sauna treatments which will compliment the water that surrounds the machine and invigorate and energise the occupants. 
  • When the machine has been finished we can then start finding members of the local community that we can train about the health benefits of the sea and the sauna itself. We will then be able to open the sauna for the first time to the kickstarter backers before opening it up to the local community and wider world!
  • On completing funding we can go ahead with construction of our design and refining the details within the sauna itself in the next 6 months. 
  • We will be working closely with the local council to arrange housing for the sea bathing machine along the coastline as well as promoting and advertising our project in the local community which will hopefully start off building up an improved vision and feeling of the local area. This can be started at the same time as constructing the machine.
  • The sauna should be ready to open in early July 2015 exclusively for our kickstarter backers before then opening to the local community and world.
Haeckels
Haeckels
Margate
Margate
Sea bathing machines
Sea bathing machines
Design of sea bathing sauna
Design of sea bathing sauna
Benefits of Sauna use
Benefits of Sauna use
Construction examples (images of wooden beach house courtesy of Crosson Clarke Carnachan)
Construction examples (images of wooden beach house courtesy of Crosson Clarke Carnachan)

Risks and challenges

Haeckels, as a brand, promotes the health giving properties of the Kent coast and so a big challenge is encouraging and promoting year round beach use.

We also hope to change the perception of the seaside town itself and educate people about our fantastic coastline

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Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    A complimentary preview session in the sauna, when it is completed, before opening to the public! A hand written postcard from Margate

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    53 backers
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  2. Select this reward

    Pledge £15 or more About US$ 19

    A complimentary preview session in the sauna, when it is completed, before opening to the public! A hand written postcard from Margate and your name on the sea bathing machine website

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    42 backers
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  3. Select this reward

    Pledge £25 or more About US$ 31

    A complimentary preview session in the sauna, when it is completed, before opening to the public! A hand written postcard from Margate and your name on the sea bathing machine website. A group tour with other backers around the local coastline and the site of the sea bathing machine

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    59 backers
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  4. Select this reward

    Pledge £50 or more About US$ 62

    A complimentary preview session in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with a Haeckels wash bag with vintage aquatic card and your name on the sea bathing machine website. A group tour with other backers around the local coastline and the site of the sea bathing machine.

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  5. Select this reward

    Pledge £130 or more About US$ 162

    A complimentary preview session in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with a Haeckels wash bag with vintage aquatic card and your name on the sea bathing machine website. A group tour with other backers around the local coastline and the site of the sea bathing machine. Your name carved onto the wood cladding on the side of the sea bathing machine itself

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    19 backers
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  6. Select this reward

    Pledge £200 or more About US$ 249

    A complimentary preview session in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with two Haeckels wash bags with vintage aquatic cards and two names on the sea bathing machine website. A group tour with other backers around the local coastline and the site of the sea bathing machine. Two names carved onto the wood cladding on the side of the sea bathing machine itself

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    12 backers
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  7. Select this reward

    Pledge £500 or more About US$ 622

    Two complimentary preview sessions in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with two Haeckels wash bags with vintage aquatic cards and three names on the sea bathing machine website. A group tour with other backers around the local coastline and the site of the sea bathing machine. Three names carved onto the wood cladding on the side of the sea bathing machine itself. 100ml of one of Haeckels eight GPS fragrances.

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  8. Select this reward

    Pledge £1,000 or more About US$ 1,244

    Three complimentary preview sessions in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with two Haeckels wash bags with vintage aquatic cards and four names on the sea bathing machine website. A one to one tour around the local coastline and the site of the sea bathing machine. Four names carved onto the wood cladding on the side of the sea bathing machine itself. 100ml of one of Haeckels eight GPS fragrances.

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    Limited 1 backer
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  9. Select this reward

    Pledge £4,500 or more About US$ 5,597

    Four complimentary preview sessions in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with three Haeckels wash bags with vintage aquatic cards and five names on the sea bathing machine website. One to one tour around the local coastline and the site of the sea bathing machine with lunch at local restaurant and nighttime coastal walk/forage for local plants. Five names carved onto the wood cladding on the side of the sea bathing machine itself. A haeckels luxury hamper of our all natural products that will eventually be available in the sauna. A one off bespoke 100ml Haeckels fragrance designed to scent notes that you choose and made by hand in our Margate lab

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  10. Select this reward

    Pledge £5,000 or more About US$ 6,219

    Five complimentary preview sessions in the sauna, when it is completed, before opening to the public! Hand written postcard from Margate with four Haeckels wash bags with vintage aquatic cards and six names on the sea bathing machine website. One to one tour around the local coastline and the site of the sea bathing machine with lunch at local restaurant and nighttime coastal walk/forage for local plants followed by dinner. Six names carved onto the wood cladding on the side of the sea bathing machine itself. A haeckels luxury hamper of our all natural products that will eventually be available in the sauna. Two one off bespoke 100ml Haeckels fragrances designed to scent notes that you choose and made by hand in our Margate lab

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    Limited 1 backer
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Funding period

- (40 days)