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"Designed for surfers, swimmers and other water athletes, SurfEars™ protect your ears without affecting hearing and balance"
"Designed for surfers, swimmers and other water athletes, SurfEars™ protect your ears without affecting hearing and balance"
"Designed for surfers, swimmers and other water athletes, SurfEars™ protect your ears without affecting hearing and balance"
423 backers pledged AU$ 26,177 to help bring this project to life.

About this project

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AU$ 26,177

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What is SurfEars™?

Designed for surfers, swimmers and other water athletes, SurfEars™ protect your ears without affecting hearing and balance. Measuring close to zero acoustic loss, SurfEars™ are by far the most sound translucent ear plugs out there.

With SurfEars™ you can easily keep a normal conversation and hear what’s going on around you without feeling isolated. Blocking out water, cold air, dirt & bacteria, SurfEars™ help prevent ear inflammation (swimmer’s ear) and abnormal bone growth in the ear canal (surfer’s ear). 

Cleverly designed with changeable parts, SurfEars™ allow you to customize the plugs to fit perfectly in your ears. The fixation wings keep SurfEars™ in place even during extreme activities and heavy wipeouts, without the need of a safety cord.

SurfEars™ let so much sound through its easy to forget you’re wearing ear protection!

Evidence that it works

Independent tests show that SurfEars™ have far superior performance compared to similar products on the market. SurfEars™ show close to zero acoustic loss in the frequency range of human speech while the best competitor cuts away about 20-30dB. To give you a reference, 30dB is roughly the difference between the loudest and lowest volume setting on your smartphone. That’s a pretty big difference in performance!

Measurements were performed by an independent acoustics expert in a professional audio lab in Lund, Sweden.

Meet the team

We’re a team of professional product designers but also dedicated surfers with more than 20 years on the water. We know from experience that a vast amount of surfers and swimmers are suffering from ear problems, preventing them from enjoying their sports. 

Our team has extensive experience from designing, developing and manufacturing high tech consumer electronics and sports equipment. Combine that with a great passion for water sports and countless hours on the water and you have the recipy for how to make SurfEars™ so much better than any other competitor out there.

Check out some of our recent projects on http://www.franklydevelopment.com

Why SurfEars™?

The project was kicked off in 2011 as a result of one of the inventors (experienced surfer with fully developed surfer’s ear) catching a serious ear infection during a surf trip to Morocco. Totally deaf on one ear, the ear infection lasted for a week and was a real pain to get rid of. It wasn’t the first time it had happened and surely not the last.

Having tried nearly all ear plugs on the market without satisfaction, we though it was time to develop our own product that really works. We needed the product to protect our ears from cold air, water, dirt and bacteria without affecting hearing or balance, which are import and aspects of your experience when surfing or doing other water sports. We thought it was important that the product allowed you to hear what’s going on around you and let you keep a normal conversation on and off the water. We wanted a product so comfortable to use that you could keep it in your ear for hours without even thinking about it.

Our passion project

This quickly became our passion project and generated loads of great ideas, concepts and prototypes. Throughout the process we’ve done a LOT of testing and incremental improvements. The plugs have been exposed to everything from icy cold winter swells in Sweden to tropical surf in Barbados. Our 3D printer (priceless tool for concept verification) has been running non-stop since project kick-off, and enabled us to do countless iterations of prototypes, eventually leading up to the final design.

Kicking off the project in 2011, we’ve spent over 1000 hours of design, development and prototyping which is a significant resource investment. Add several thousand dollars in prototypes and a huge amount of ours on the water testing the product, and we’re almost scared of summing up the project’s total budget.

No matter what, we think the result is quite amazing. And even more importantly, SurfEars™ will eventually help thousands of surfers, swimmers and other water sport athletes avoid ear problems and stay connected to their environment while enjoying their sports.

What's in the box?

Each set of SurfEars™ contain:
-A pair of SurfEars™, pre mounted with size M gels & support wings
-Two support wings, size S
-Two sealing gels, size S
-Two sealing gels, size L
-An awesome storage case

Please note that we're offering FREE WORLDWIDE SHIPPING on all products when purchased through Kickstarter. This is a unique opportunity which you won't find anywhere else!

As a complement for all you water athletes we're also offering a comfortable and stylish quick-dry T-shirt that works perfectly to use during any sport, on or off the water.

SurfEars CEO trying trying out the awesome quick-dry, no-rash T-shirt outside our Barbados office
SurfEars CEO trying trying out the awesome quick-dry, no-rash T-shirt outside our Barbados office

Why Kickstarter?

We chose to go out on Kickstarter for three reasons mainly:
1. Secure funding for the final tooling and production investments which are required to put SurfEars™ into mass production
2. Get some attention and make sure that as many people as possible know we exist and can benefit from this great product
3. Simply because we think Kickstarter is an awesome way to kick off a project!

Project pics

Here's a small selection of pictures from the project to give you an idea of what we've been up to!

Countless hours of designing, prototyping and testing. Over and over again.
Countless hours of designing, prototyping and testing. Over and over again.
SurfEars' creative director in action field testing (okay, he enjoyed it!)
SurfEars' creative director in action field testing (okay, he enjoyed it!)
Our 3D printer running hot, here printing a test ear.
Our 3D printer running hot, here printing a test ear.
Test ear used to check form & fit
Test ear used to check form & fit
We even 3D-printed our own prototype molds
We even 3D-printed our own prototype molds
Which enabled us to try many design concepts in short time
Which enabled us to try many design concepts in short time
A fast and effective way to verify product concepts
A fast and effective way to verify product concepts
Some early sketches on the support wing
Some early sketches on the support wing
First silicon parts coming out of the prototype mold at the supplier
First silicon parts coming out of the prototype mold at the supplier
Eventually leading up to the final version of SurfEars™
Eventually leading up to the final version of SurfEars™
And the awesome storage case
And the awesome storage case

Project Schedule

Risks and challenges

Our project team has many years of experience in project management, design and manufacturing of consumer products. We know the processes very well and also the risks involved.

The key challenges we see ourselves facing going forward are:

1. Production & supplier management
Making a working prototype is one thing but manufacturing the product in large volumes is another. Unexpected issues do pop up every now and then with risk of adding cost and causing delays in production.

With a background in companies like Nokia and Sony our team is used to handle projects of much larger scale than SurfEars™, literally managing production lines spitting out several hundred thousand products per week. We have the tools and processes to control the suppliers, the production output quality as well as the best possible experience to solve any potential upcoming manufacturing issues.

2. Schedule
As always in R&D projects, the project schedule is compressed as there's a rush to get the product out on the market. We're luckily at the very end of the R&D process, but even at this stage there are many things that can interfere with the schedule: material shortage at the supplier or sub-suppliers, production quality issues, customs not releasing parts, faulty or late shipments and so on.

Again, we've done this on a professional level for a very long time (we have guys on board with 18 years in Nokia) and if anyone can handle it, we can!

3. Shipping
With previous experience from retail we know how much work it takes and how hard it is to manage world wide shipments without eating up too much profit from the products sold.
We are working to set up a global distribution network with a few strategically located warehouses / fulfillment centers that will enable us to ship out world wide at a reasonable cost and manageable effort.

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FAQ

  • According to our schedule we'll be ready to ship by first week of May.
    However, as things are progressing smoothly there is a good chance we can start shipping your products even sooner!

    Last updated:

Support this project

  1. Select this reward

    Pledge AU$ 1 or more About $0.90

    NEWS & UPDATES - Even if you can't commit to a full product, you'll be able to follow our updates throughout the campaign. Every little bit helps! You'll also get a permanent thank you on SurfEars™ website. Regardless of the redesign, age or vintage of the site your name will permanently be memorialized among SurfEars pages.

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  2. Select this reward

    Pledge AU$ 20 or more About $18

    DOUBLE VALUE - Pledge $20 and help make our project happen! In return we will give you $40 off if you purchase a set of SurfEars™ through our web shop until the end of the year.
    You'll also get a permanent thank you on SurfEars™ website. Regardless of the redesign, age or vintage of the site your name will permanently be memorialized among SurfEars pages. Web shop will be up and running on our website in April.

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  3. Select this reward

    Pledge AU$ 40 or more About $36

    AWESOME QUICK-DRY T-SHIRT - This will get you an awesome quick-dry T-shirt with SurfEars™ logo print. Wear it during any sport, surfing, running etc. Stylish cut, loose fit and very comfortable. Available in sizes S, M & L.

    FREE WORLDWIDE SHIPPING! ($20 VALUE)

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  4. Reward no longer available

    Pledge AU$ 60 or more About $54

    EARLY BIRDS LIMITED OFFER - Save $10 and get your set of SurfEars™ BEFORE ANYONE ELSE. FREE WORLDWIDE SHIPPING! ($20 VALUE)

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    Reward no longer available 200 backers
    AU$
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  5. Select this reward

    Pledge AU$ 70 or more About $63

    SINGLE PACK - This will get you one set of SurfEars™. We will ensure you are among the first people in the world to receive your product.
    FREE WORLDWIDE SHIPPING! ($20 VALUE)

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  6. Select this reward

    Pledge AU$ 100 or more About $90

    COMBO PACK - This will get you one set of SurfEars™ + an awesome quick-dry T-shirt with SurfEars™ logo print. Wear it during any sport, surfing, running etc. Stylish cut and loose fit. Available in sizes M & L. We will ensure you are among the first people in the world to receive your products. FREE WORLDWIDE SHIPPING! ($30 VALUE)

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  7. Select this reward

    Pledge AU$ 2,500 or more About $2,255

    FINE DINING IN COPENHAGEN OR SAN FRANCISCO - Join us for an exclusive, fine dining experience at one of San Francisco’s or Copenhagen’s gourmet restaurants. You’ll get to meet some of the creators behind SurfEars and we’ll share the full story behind this great project. Who knows, maybe you want to join us on our next venture? You pick the city, we pick the place and we'll work out a date that fits. Valid for one person.

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  8. Select this reward

    Pledge AU$ 8,000 or more About $7,215

    FULL DAY CREATIVE WORKSHOP WITH THE TEAM -

    An exclusive and limited opportunity to spend a full day with our team of world class product designers.
    We’ll do a full day creative workshop, customized to one or more topics you choose. You’ll get a unique insight into our creative process and we’ll walk you through steps required make take any idea into a real product.
    You’ll get hands on experience trying it out yourself as we’ll show you how we use 3D printing to make ideas and concepts into something you can hold in your hand, feel and look at within minutes from having come up with the idea.
    This is a great opportunity for you or your company to kick off your next project or just get a good injection of our creative juice. Maximum number of participants per workshop is 5 people.

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Funding period

- (30 days)