My name is James Testa and I am the founder of WarmUp Protein Coffee. I am pursuing this venture with my partner, Kenichi Ozeki. I was born and raised in East Boston. My time at Suffolk University prepared me well for my career in business. My passion for fitness and nutrition came from a motorcycle accident I was in about two years ago. The accident left me seriously injured. Furthermore, the recovery process was long and led me to become more conscious about proper nutrition. I then thought, "How can I apply this experience to entrepreneurship?" This is when I came up with the idea to make a high-protein coffee!
What is WarmUp?
WarmUp is an all-natural instant coffee with 15 grams of high quality protein per serving. The best part is, you can enjoy it hot or iced! WarmUp is free of the unneeded carbs, sugar, and fat. With caffeine and protein, WarmUp gives you that energy boost you need to get going in the morning or before a workout.
Who would use WarmUp?
WarmUp is designed for anyone who is looking to add nutrition to their diet. However, it is more geared towards active, on-the-go people. We all want to eat healthier, but might not necessarily have the time. That is where we come in. We are making the drink that 87% of Americans already drink daily (coffee) more nutritious. Just like you, we are very busy and understand that it is hard to get the nutrition you need while always on the go. Therefore, it is our mission to make this easier and more efficient so that we all may be happier and healthier versions of ourselves.
What are the funds being used for?
We are raising funds to cover the remaining costs of our first production run of WarmUp. We have already refined our recipe. This was accomplished through several taste testing sessions with friends and colleagues, in addition to formal blind taste tests with strangers to confirm the recipe. As avid coffee drinkers it was important to us to not sacrifice the taste of our coffee, which is something that we definitely accomplished. Moreover, we have already filed for trademark protection on the WarmUp brand name and our logo.
There is a lot that goes into getting to that first production run that a lot of people may not realize, namely the forming of the legal entity, commercial insurance, supplies, packaging, etc.! Another major task we need to accomplish is working with a food scientist to have our official nutritional information tested. A lot of progress has already been made, but we need you to make WarmUp happen!
Our funding goal will cover the expenses needed to get us started. However, hitting our stretch goal will give us the extra momentum needed to really put this into effect and get on the mass market. We want to give a big thank you to you all from our team at WarmUp.
Risks and challenges
There are risks and challenges that come with starting any business. However, our team has put in a lot of time and effort to prepare for them. Luckily for us, we have made a lot of groundwork to avoid them best we can. We plan on delivering your rewards as soon as possible. However, if any set backs arise, we will make sure that we stay in contact and keep you updated!Learn about accountability on Kickstarter
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