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FARMFOODCONNECT.COM enables a growing population of urban farmers who are looking to exchange & launch their own innovative projects.

Urban Farming and homesteading have taken hold of cities across the U.S. A severe recession and failing food system have prompted many of us to find creative economic solutions and to grow our own food. California’s Bay Area is one of the nation's hot spots for testing the sustainability and economic viability of urban agriculture. With this in mind, the urban farm and food directory is a tool to: organize and connect a growing industry; keep local food accessible and affordable in our communities; and push the bounds of urban agriculture.

The urban farm and food directory, on, is a listing of folks that grow food and medicinals and keep animals to maintain the health of our families and communities, to educate and/or to trade. The online directory will include a personalized profile that will list specialty crops to share/trade, livestock knowledge, plots available for growing food, and food & farm related products/services. There will be a one time summary print piece about it.

The directory will support creative projects, social enterprise and economic innovation for people interested in food and farming in and near Bay Area cities. By creating and sharing an online directory, urban farmers and homesteaders will have quick access to information, a space to promote their unique products and services, and an online place to organize, collaborate, and share resources.

The Urban Farm and Food Directory includes:
Farming/homesteading information
Homestead product & service listings
Products & services for trade
Educational resources
Opportunities for collaboration
Shared resources

Esperanza Pallana ( will develop, deisgn and manage web content using open source software, primarily PHP with MySQL. No funds will go to a programmer.

Funds raised for the Urban Farm and Food Directory will go towards the design of the directory, initial costs to establish and run the site, and associated print and promotion costs. All backers will receive a copy of print materials.


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    Thank you for your donation. Every bit helps! You get a Pluck & Feather thank you card!

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    I will send you a packet of organic "thank you" seeds harvested from Pluck & Feather Farm.

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    Your generosity will be thanked with a precious jar of raw Oakland honey from the Pluck & Feather hive and a packet of thank you seeds.

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    You are truly making this project possible. I'll be sending you a recycled t-shirt with a Pluck & Feather graphic, a personal thank you note and "thank you" seeds.

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    For this generous support you will get a featured post on the Pluck & Feather blog, a Pluck & Feather t-shirt, a packet of seeds, and my undying gratitude.

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    With your outstanding support, it is clear you are fully behind urban farms. For this I offer an urban farming consultation for you or you can gift this to a friend. This can be done live by web video as well.

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    Wow! Thank you!! Apparently, I am not allowed to offer my first born so instead I offer a hands-on workshop on slaughtering and cooking an old hen or cheese-making workshop (your choice) followed by a home cooked meal.

Funding period

- (60 days)