Records are made to be......made! And then sometimes they're made to be completely smashed. We are here to do both!
First, we wanna smash the old Kickstarter record we have of raising $14,000.00 and then second we wanna actually make a record!
It's taken some time since we started working on the album but I never make records just because it's “time to do so”, or for any other reason other than I have some songs that I am really excited about sharing. I finally have those songs and we are all ready to get rockin'.
This is an exciting time to be a passionate believer in the power of music as well! For the first time the general public gets to peak behind the velvet curtain and see what goes into making music. There are many, many ingredients that go into making a record. It's like great bbq- seems simple yet it's very complicated but in the end it's mindblowingly fulfilling, as you'll soon see.
The most important ingredient we need is a fussy little green called money. Sometimes even referred to as cabbage, it takes a lot of money to make a record. Once upon a time, artists relied on record companies to have the green thumb needed to supply the artist with album budget, tour budget, promotion, publicity, distribution, production, packaging and many other various money sucking deeds. Now, it all falls on the artist. In 99% of the cases nowadays the artist no longer has the record company to help carry the load. Enter our heroes! The PEOPLE! Time and time again the people themselves have stood and decided that they love their music. It's important to us. It has value. It's personal. It's liberating. It lifts us up when nothing else can and it even pulls us together when all else has failed. Look around Kickstarter and see for yourself. Tens of thousands of people from all walks of life, pitching in so that the world can have a chance to hear the music they love and hold dear. It's truly moving, to say the least.
So to finish our record, we need to record 6 more songs, then we're done, right? In the famous schmaltzy words of Karen Carpenter, “We've Only Just Begun”! Making the record is just the beginning. What's the point in having a record if you can't share it with anyone? First, you have to hire someone to actually print the record, put it in a super hip package then we're gonna need to hire someone with a really big mouth (in the biz they're called publicists) to tell everyone about it, and then we're gonna need to find enough money to actually go and take the music to the people because as fun as making a record can be, LIVE is where it's at!!
So our goal is going to be to cover making the record but bear in mind that in reality we need so much more than that. Any money above and beyond our goal will go toward artwork, manufacturing, distribution, publicity, promotion, and touring. We all know what happens when we get the band in front of people. It sells itself! It's pure joy. This music awakens people to the spirit of God inside! And that's not my horn tootin' either. I'm in as much awe of music as anyone. The bottom line is, because what we do is so unique and the fact that the band is a large one, we have many challenges, beyond simply making a record, in getting this music to people who would love it, if they only knew it existed. With all the success we've had, we are still a very small little club, you and I. It's up to all of us, working together to get this music out to the masses.
Together we can make it happen. Together, we can make the best "soul food" this world has ever seen.
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