Natural Gems Fresh Pet Foods
Natural Gems Fresh Pet Foods
It is our goal to change the way our furry family members are fed. We make fresh, all natural whole foods for dogs, cats, and horses.
It is our goal to change the way our furry family members are fed. We make fresh, all natural whole foods for dogs, cats, and horses. Read more
I didn't do 15 years of research with the thought of going into business. I just wanted to make sure I was feeding my pups as best I could. Given the general decline of today's commercial pet food quality and safety, even in many of the highest quality foods, we should all step back and look at how we are feeding our pets. I implore all owners to educate themselves on what their pets truly need, and common commercial feed practices. Check out the www.thetruthaboutpetfood.com or www.dogintonpost.com. These are two of my favorites, but there are many choices I could give you. New sites come out everyday geared toward teaching pet parents about their pets, pet feeds, and the dangers of today's commercial pet "feeds".
One of the biggest issues with pet feeds today is commercial companies are using low quality 4D ingredients to widen their profit margin. Meaning they are allowed to source their ingredients from rendering plants, rotten meats and throw aways from large scale meat plants, and even euthanized animals! They use large amounts of carbohydrate fillers and poisonous preservatives to make the shelf life of their foods up to three years. That's not me being dramatic. BHA is used by many, yet is banned by the FDA for use in human foods as a poison. These practices make many pets sick, and worse yet, have killed many. Leading to recall after recall. Yet these companies still won't make the changes they need to make. The hardest part for us as owners is that we have no control over what our pets are really eating.
We have fed pets in Atlanta for three years now, and are working to change the way our furry family members eat! Our goal is to provide the freshest, healthiest foods, and help our pets live longer, happier lives! With no preservatives, dyes, corn, wheat, or soy, and customizability, our foods are hypo-allergenic, and can be tailored to fit any pets needs. Our foods are simple limited ingredient foods made fresh from human grade ingredients, with a simple one-step process to preserve and provide the most natural, nutrient rich, and easily digestible foods. With transparency, honesty, and a healthy concern for pets, we intend to change pet food, and pet lives!
We offer foods in a dehydrated, stewed, or raw form. Our process is much different from theirs. I go every morning and purchase fresh ingredients from the same local farmers market. They know us there. More importantly, we know them, and have trusted the products we purchase to feed our family and clients for three years now. As I pick ingredients, I do a quality check, and make sure the every product is sourced from the U.S.A. Peter then hand checks each ingredient as he grinds and blends them in prep for our dehydrators, or jars. If we wouldn't feed it to our daughter, we wouldn't put it in our pet foods! Small batches made daily allow us to provide food no more than two weeks after being made. Our biggest difference, we are actually producing REAL, WHOLE foods, not feeds.
We are working to build our first Pet Food Kitchen! Until now, we have used our family kitchen. To continue to provide fresh wholesome foods to an ever growing family of pups, we need more space, larger dehydrators, and a dedicated space specifically for our pet foods.
Funds will go to construction of 13 dehydrators inside our building, purchase of equipment, permits, and licensing. Though we meet and exceed AAFCO standards and GA Department of Agriculture regulations, some of our funds will also be alloted to more extensive testing of our current recipes, testing and registration of new recipes, and nutritional testing by a veterinary nutritionist. It is our goal to provide complete, affordable, exceptional whole foods for every pet. Once our project is complete, we also hope to offer Veterinarians a better way to feed sick, sensitive, and debilitated pets. We already have our contractor and builders ready and waiting, and are excited to get started!
Our Time Line:
Once we pull our permits, we will begin construction that should last 6-8 weeks.
Risks and challenges
The main challenge is going to be carefully deciding which steps come next. We are going to face the much larger commercial companies that have large amounts of money to offer veterinarians, put towards advertising, and have been in business for much longer than we have.
We have a passion, and a drive to keep furry family happy and healthy. We already far exceed the ingredient quality, production quality, and freshness of any commercial brand. We will continue to work to stay ahead of and surpass all regulations.
- (30 days)