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Portland Oregon's Only Salad Food Cart - Dressings made from scratch, 10 made to order Signature Garden Monsters or create your own. Read more

Portland, OR Food
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37
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$1,436
pledged of $29,700 goal
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Funding Unsuccessful

This project's funding goal was not reached on October 4, 2013.

Portland Oregon's Only Salad Food Cart - Dressings made from scratch, 10 made to order Signature Garden Monsters or create your own.

Portland, OR Food
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About this project

In November of 2011 I lost what I thought would be a long stable job with Yahoo!. While blindsided by this I wasn’t at all upset. I knew that I was spinning my wheels in a career that I wanted no part of 5-10 years down the road. I took this as a clear sign that I was meant to part ways. 

About a month later I woke up with an idea and immediately began putting it down on paper. Five hours later I had half my menu written down and felt absolutely certain that I knew what I was supposed to do with the next chapter in my life.

I spent the next 7 months making preparations to open Portland’s very first salad restaurant using 100% natural and organic ingredients. With my business plan and financial analysis complete I began looking for a location, however due to the youthful age of my small business no bank or credit union was willing to lend me the money. They directed me towards the Small Business Association, who then directed me back to my bank.

After completing this circle I spent the next few weeks incredibly discouraged, but with support of my friends who I call family I decided to change my attitude, adjusted my plans and launched Portland's only salad food cart in February 2013. I’m a one-man entrepreneur following my dreams and have put literally everything I have into this. I've taken first steps with sincere passion and enthusiasm and welcome you all for the ride as we grow from here.

Opening Day @ The Alberta 15 Pod!
Opening Day @ The Alberta 15 Pod!

We have plans to move our 1st and only cart from our home on Alberta to Downtown Portland's food cart pod on 3rd & Washington where we feel that Garden Monsters has the best opportunity to thrive. There are thousands of daily workers, students and tourists that will soon be within walking distance of a brand new, creative, health conscious, made to order (custom orders welcomed), and highly satisfying new addition to food cart dining.

PROJECT UPDATE - 9/22/13 - WE'RE STAYING ON ALBERTA!!!

The pro's and con's of a move right now have constantly been on my mind. After weighing in all factors I've decided that no matter how things end up with our Kickstarter that we are going to Stay Right Here On Alberta Street! We still look forward to the opportunity to expand and thank you all for your ongoing support!

The Godfather w/ Grass Fed Steak
The Godfather w/ Grass Fed Steak
Any salad can be made into a wrap!
Any salad can be made into a wrap!
We call them "Monsters" for a reason.
We call them "Monsters" for a reason.
The Paul Bunyan paired w/ my grandma's bleu cheese dressing.
The Paul Bunyan paired w/ my grandma's bleu cheese dressing.
Kids Love Garden Monsters!
Kids Love Garden Monsters!

We wish to construct a mobile food truck that will allow us to keep serving our customer base in Northeast Portland and also take on the many vending opportunities being offered to us. This year already we were been forced to decline dozens of weddings, music festivals, work events and more due to the fact that we're located in a stationary brick and mortar style food cart pod. Here's a breakdown showing exactly how we'll be using your contributions:

Used Step Van $5,000.00

Class IV Food Cart Construction $10,000.00

Equipment & Upgrades $7,000.00

Kickstarter Incentives/Fees $7,750.00

Garden Monsters Mobile Food Truck Total $29,700.00

While your pledges mean the world to us by simply sharing our story you are making a huge difference! 

We can't wait to bring you the heartiest, most fresh and satisfying salads you've ever had! Thank you for helping to kick-start us towards our ultimate goal of a Garden Monsters Restaurant in every major city across the U.S. and beyond. We're confident that our speed of service, homemade taste and amazing value will allow us to one day compete with McDonald's, Subway and other fast food giants filling the bellies of millions of people with sub par food every day.

And most of all, thank you for helping to turn my dream into a reality!

Portland Timbers Food Cart Alliance Round 2 Winners!
Portland Timbers Food Cart Alliance Round 2 Winners!

Reward # 1

A hand written thank you note and two of these bad boys!

Take your pick! One of each or of two the same!
Take your pick! One of each or of two the same!

Reward # 2

Take Reward # 1 and then munch on one of these!

MmmmmmmmmmmmmMONSTERS!
MmmmmmmmmmmmmMONSTERS!

Reward #3

Are you gluten free or just can't get enough of our Signature Garlic Black Pepper Almonds? While we usually charge $1 to top your Monster off w/ these we're gonna let you keep good ol' Mr. Washington in your pocket, for an ENTIRE YEAR. 

It's the coconut oil that makes them SO GOOD.
It's the coconut oil that makes them SO GOOD.

 Reward #4

3 FREE SIGNATURE GARDEN MONSTERS (Need we say more?)

The Hercules w/ Grass Fed Steak
The Hercules w/ Grass Fed Steak
People usually try The Godfather last, and then it becomes their favorite.
People usually try The Godfather last, and then it becomes their favorite.
Caesar The Great. Why bacon hasn't been on every Caesar prior to this, I don't know.
Caesar The Great. Why bacon hasn't been on every Caesar prior to this, I don't know.

 Reward # 5

Take reward # 1 (We'll save you the scroll up - hand written thank you and 2 stickers) plus you'll be the first to own your choice of 2 Garden Monsters T Shirts!

Do You?
Do You?
For our fans beyond Portland
For our fans beyond Portland

Reward # 6

I couldn't find an appropriate royalty free image depicting VIP, so here's a picture of me holding a bunch of bacon.

International Bacon Day - Free Bacon For Every Customer!
International Bacon Day - Free Bacon For Every Customer!

 Reward # 7

My Seahawks are lookin' reeeeeeally good this year and I might just have to watch them take it all from the comfort of our new food truck.

I won't even tip toe on the image rights of the NFL, so here's a picture of Garden Monsters on one of the first days open :)
I won't even tip toe on the image rights of the NFL, so here's a picture of Garden Monsters on one of the first days open :)

 Reward # 8

We can't wait to bring Garden Monsters right to you!

The Future of Garden Monsters, thanks to you!
The Future of Garden Monsters, thanks to you!

Risks and challenges

Many food cart owners have a background in food service but know nothing about marketing, financial management and business in general. My 12 year background in marketing and sales has put us ahead of the game since day one. Our plan is to hire someone with years of additional kitchen experience to help run the new cart allowing us to find the right balance.

The food cart buzz in Portland has been holding strong for several years now which has lead hundreds of new entrepreneurs to leave their days jobs and take on the risk of being their own boss. After countless success stories the city has reached a point where the food cart market is a bit saturated. Our unique, delicious, and health conscious offerings will give us the leverage we need to thrive while other food carts may struggle to survive and potentially die off.

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Rewards

  • You selected
    $5 reward

    4 backers

    We'll mail you a thank you note with two Garden Monsters stickers!

    Estimated delivery:
    Only ships to: United States
  • You selected
    $25 reward

    10 backers

    We'll send you a thank you note, two Garden Monsters stickers & a certificate for 1 FREE Garden Monster of your choice! (Up to a $10 value, we will mail out certificates, must be in hand to claim)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $35 reward

    0 backers

    The Gluten Freebie! We'll top off ANY Garden Monster with our Signature Garlic Black Pepper Almonds at no charge FOR A YEAR! (We will mail out certificates, must be in hand to claim)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $50 reward

    6 backers

    We'll mail out certificates entitling you to 3 FREE Signature Garden Monsters of your choice! (Up to a $30 value, must be in hand to claim)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $55 reward

    5 backers Limited (495 left of 500)

    We'll mail you a thank you note, two stickers and be the first to own a Garden Monsters tee shirt! Two different styles, men's and women's, in a variety of sizes.

    Estimated delivery:
    Only ships to: United States
  • You selected
    $100 reward

    3 backers Limited (247 left of 250)

    VIP Pricing For A Year - For an entire year enjoy your choice of Garden Monster with meat for $6 or $5 without. (We will mail you a VIP Card, must have in hand to claim, 1 per day limit, extra charge for grass fed beef)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $1,000 reward

    0 backers Limited (3 left of 3)

    A Superbowl With Garden Monsters - We'll bring the food truck to you for the big game and serve Garden Monsters for up to 25 of your friends. (Must be within 20 miles of Portland)

    Estimated delivery:
  • You selected
    $2,500 reward

    0 backers Limited (20 left of 20)

    Do you have a wedding, office party, or any other big event coming up and really want to wow your guests? We'll bring the new food truck and hand make Garden Monsters for 100 people (Must be within 45 miles of Portland)

    Estimated delivery:

Funding period

- (16 days)