About this project
The button-down shirt is an essential in every guy's wardrobe - classy, comfortable and versatile to countless outfits. But we could never find that perfect, go-to shirt. What's out there is often too boxy, too loud, lacking in useful design and/or made of thin, cheap material on a mass production line. So we started Casavva to improve men's smart casual style with well researched design and only the best quality materials and craftsmanship.
After months of iteration spanning across the globe, we're stoked to present you Casavva - a new and improved take on the classic flannel shirt. Our kickstarter brings you a humble collection of unique shirts for a range of lifestyles and occasions:
***March 27th, 2015: We have reached our $25,000 funding target and we are unlocking 3 additional shirts!***
So you may be asking, what's so great about Casavva shirts? We've meticulously set out to improve 3 areas that we believe will up your style: design, craftsmanship and fabric.
What sets apart Casavva design?
On design, we worked through every detail, taking data from dozens of shirts in the market to determine the perfect dimensions for cuffs, collar, pocket and every shirt measurement imaginable. Although we started out by experimenting with all sorts of innovative looks (mixing fabrics, rethinking pockets, changing shirt structures), we ultimately decided to drop the bells and whistles and come back to a classic framework. However, we did add a few swabs of discrete practicality, inspired by research, conversations, and a survey we conducted of 53 style-authoritative chaps. In addition to the improved cut, we hope our features can complement the lifestyle of today's gentleman. We are always experimenting more, so would love to hear your suggestions too!
Located at the bottom left corner of the shirt is a convenient microfiber cloth to sparkle up your lens on the go. Be it fogged up glasses or greased up shades, we found this feature really growing on us with time. Also great for touchscreens, watches, crystal vases and the like. When not in use, it's completely unnoticeable to yourself and others.
Hidden Card Pocket
Located inside the traditional left chest pocket is a smaller pocket perfectly fitted to the dimensions of a credit card. With this, we hope you'll never again have to do the turnstiles pat down for your metro pass or rummage through your whole wallet for your go-to credit card. It easily fits 3 cards for those minimalists amongst us who'd rather leave the wallet at home. Not to mention, we've found it to be incredibly secure and discrete - perfect for the 21st century hustle and bustle.
What sets apart Casavva craftsmanship?
On manufacturing, we (literally) went around the world and ultimately decided to come back right here to New York City. We found a wonderful, family-run factory in Brooklyn with meticulous work ethic. Garment making has run in this family for over 40 years.
Most of all, they have been incredibly excited about our project and worked with us every step of the way. We've been augmenting our vision with their technical expertise to bring Casavva to reality. Not to mention, we've become good friends over the months, often hanging out on the factory floor late into the evening.
What sets apart Casavva fabric?
For fabric, we always wanted something most comfortable. After months of swatching, testing, sample-making and reiterating, we went with a series of medium-weight 100% cotton flannel that blew away the competition on both technical and style considerations. At 6.4 oz per square yard, it's substantial, yet breathable. Not to mention, this fabric is pretty much the softest cotton we've ever touched.
The double-brushed surface makes it even cozier worn right against the skin. We guarantee that people who see it close-up will want to touch your shirt (in a good way).
What are the details of the Casavva shirt?
Sizing: Casavva shirts have a modern silhouette but keep ample room in the chest and shoulders. We added two darts in the back to make sure you can always reach the top shelf. For more precise measurements, please consult our Casavva size chart below.
Washing instructions: Dry clean is highly recommended. Take good care of your Casavva shirts and they will take good care of you for years to come. If you are taking your dress shirts to the cleaners, bring Casavva along. If you absolutely must, put it through a cold cycle in the washer and make sure to line dry. Much like your kitten, Casavva should never go in the dryer.
Where are we now?
We're all set to begin producing shirts! But we don't have the budget to run an inventory yet, so we've turned to kickstarter to get our initial batch going. We've discounted the shirts from their full retail of $115 down to $85 for this campaign.
We decided against putting too many reward levels (we've considered producing flannel scarfs, money holders, t-shirts and so on). In fact, we've kept it to just 2 reward levels so that we can really focus on this button-down shirt and not get distracted by anything else. Really hope to have your support!
We really welcome any questions, comments, advice, or just a simple hello! Feel free to contact us via kickstarter or directly at firstname.lastname@example.org.
In the meantime, here's a quick video of the Casavva shirt in action:
Risks and challenges
Bringing something from a nebulous idea in a coffee shop to a quality garment wrapped around your body is a challenging process. There are inherent risks all along the workflow, from raw materials to production to fulfillment and all the little steps in between.
Our team has been working together for two years in the manufacturing industry and we've been making friends all along the supply chain. We feel very confident that we have everything lined up. Nevertheless, we are young folks and, although we’ve made several products before, this will be our first time bringing one to market.
We’ve secured a consistent fabric supply and our factory can handle triple digit orders per week. To be conservative, we’re giving ourselves 3 months to fulfill. Most likely, we will get it to you sooner, but we want to account for potential fabric supply, logistics or manufacturing delays.
We will update our supporters every week or two and if, at any time, you would like a personalized update, just shoot us a word at email@example.com. One of us will always get back to you within 24 hours :)Learn about accountability on Kickstarter
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