Funded! This project was successfully funded on May 18, 2012.

Update #23

Logistics, Lenses and Test Builds


While we're not ready to start shipping out Pebbles yet, getting prepared to ship Pebbles to 113 different countries has been quite a task. Okay, just one of you lives in French Polynesia but we care deeply about all our backers. That's why we've been running extensive shipping tests to determine the best methods to use as we ship out 85,000 Pebbles. All the test shipments reached their destination. Outside of a postal strike in Uruguay, we found that our test shipments reached their destination even faster than we expected. We also learned some important lessons about all the different customs documentation requirements around the world.

There's absolutely no point in designing and building the most awesome watch possible if it doesn't reach your wrist in perfect condition. That's why we designed a custom shipping box to protect your Pebble while it's in transit. We're battle-testing the box to make sure it stands up to drops, spills, rips and maybe guard dog attacks (okay, we're not actually running that last test).

We'll be shipping Pebbles from two distribution centres: one in Asia and one in the United States. If your shipping address on is in the US, your Pebble will be shipped via USPS from San Francisco. Otherwise, our international backers will receive their Pebbles via postal mail sent directly from Asia. As our test shipment backers can attest, we've put together an extremely efficient and quick system.

Manufacturing Progress

Our industrial designer was on the ground this week in Southern Taiwan overseeing final modifications (T4) to our plastic manufacturing process. As I mentioned in Update 21, we're working our way through several test builds before Pebble enters Mass Production (MP). Every time we perform another test build, it's a chance to build samples of each part inside the watch. The great news is that all the plastic components (including the most recent lens samples from T4) look, feel and work great. We're sending the tools off for final texturing and polishing now.

As we work through environmental tests, we're tweaking and tuning the gluing process that is used to join the main case portion of the watch with the lens. Here's a short video of the computer numerical controlled (CNC) gluing machine that we're using on the assembly line:


I'm heading to our factory in Dongguan, China on Saturday for 2 weeks of work on the Design Verification (DV) test build. After DV, we have one more test build scheduled in December called Production Verification (PV) before Pebble enters Mass Production (MP). As I mentioned in Update 17, our assembly line will be set up to manufacture 15,000 Pebbles per week. I know each one of you has a burning desire to see Pebble on their wrist, but I want to caution you that even after we begin MP it will still take us several weeks to manufacture all 85,000 Pebbles.

Work on the software development kit (SDK) is progressing well. Since I'm a novice programmer, I decided to test out the SDK and see what the experience is like. I wanted to write a little watchapp to keep track of important Pebble-related timezones while I was in China. While the software team is still working heavily on the SDK, I was still able to code up a basic world clock in 20 minutes! I know it doesn't look too pretty, but that's a function of my limited programming ability, not a fault with the SDK.

As usual, you can find high resolution versions of all the photos in this update at

That's all for this week, thanks Pebblers!

Eric + Pebble Team


    1. Fb_profile_picture.small

      Creator Sean Tearney on November 13, 2012

      "Ok, now everyone comment and tell me why I could be wrong. GO!"
      I would like to know though if i need to buy my wife another christmas present.

    2. Gamingsidekicks-wheatley.small

      Creator Caffeine Junkie on November 13, 2012

      So you've admitted that the other watches dont have the same capabilities as Pebble, yet state it's already out of date? Remember, non kickstarter people preordered this watch knowing they wouldnt get it until next year. They didnt think it would be out of date.

      As to the concept of this being a scam. If you didnt feel able to trust the Pebble team you shouldnt have backed the project. Of course it's not a scam. With each update we see the project getting closer and closer to completion. You can't keep that up indefinately.

      It's not disturbing.

    3. Missing_small

      Creator Logan Blackwell on November 13, 2012

      This is disturbing.
      I want to believe in Eric and the Pebble Team. But when does it stop? Since the 'rules' of Kickstarter say the shipping estimates are indeed estimates and are not guaranteed, how long of a delay can they really have? Couldn't the Pebble Team, in theory, post an update every 2 weeks saying they are updating design or software...forever? How would that violate the terms of this website? This could be the biggest scam of the century. If they really wanted to, Eric could walk away right now with a cool 10 million and just update us for months, or years even. He could always say he has the intention of sending out the Pebble watch.... This watch (if it exists) is already out of date. Multiple watches out there with this same idea even though they dont have the same 'capabilities' as the 'Pebble'. This open-ended 'non-guaranteed' ship date is the perfect crime. This is unacceptable and Kickstarter needs to address this issue. Ok, now everyone comment and tell me why I could be wrong. GO!

    4. Fb_profile_picture.small

      Creator SiNuAge on November 13, 2012

      Eric + Pebble Team, great work and thanks for the updates. Please take your time to develop the best possible product given the cost.

      As for detractors here; Eric if you could allow people to change their email on then they can pre-sell their pebble. Let someone else who don't mind the wait but missed out on the kickstarter campaign to get it at the reduced price.

    5. Sp.small

      Creator Sawyer Pangborn on November 13, 2012

      Wow, this is really starting to look good. Nice work, Pebble! Looking forward to future updates and having mine on my wrist soon. :)

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      Creator Jeffrey Ramsey on November 13, 2012

      Water resistant and ability to update is important to me. Waiting patiently while In pain. I was shot and paralyzed. This watch should help the disabled like me. My story www.jeffreylramsey

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      Creator Caffeine Junkie on November 13, 2012

      @pzboys This is what I suspected all along with Cookoo. It's bordering on fraudulent. They were asked specifically about iOS SMS notifications and they said they'd find a way round it. We all know Apple don't like making exceptions allowing people to use undocumented APIs.

      Pebble admitted up front that there was potentially a problem with iOS SMS notifications. Luckily MAP came along, and Pebble have indicated they are incorporating a MAP handler in to Pebble so as you say, we should be fine.

    8. Fishy.small

      Creator Wilfred Camilleri on November 13, 2012

      mmmmmmm do we have to worry so?

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      Creator pzboyz on November 13, 2012

      @CJ, Yep latest news from Cookoo says they have problems with new message alerts on iOS. Because Pebble works differently using MAP, this should not be a problem for Pebble.

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      Creator mc2 on November 13, 2012

      Please let me know how I can cancel my order and get a refund.

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      Creator john frankel on November 12, 2012

      The delay is killing me - please indicate how I can get my money back

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      Creator pzboyz on November 12, 2012

      @CJ, Ah I see, in that case Cookoo only notifies events only, it can not display any text, so I think Cookoo should work just fine, or at least as intended. Will find out when my Cookoo arrives.

    13. Gamingsidekicks-wheatley.small

      Creator Caffeine Junkie on November 12, 2012

      I too am anxiously waiting to look at the SDK, but the part I'm waiting for is further down the line (on watch custom apps).

      You do realise my comments about SMS notifications were referring to Cookoo, not Pebble though?

    14. Missing_small

      Creator pzboyz on November 12, 2012

      I am much more concerned with the progress of the SDK, with hardware, you can see how far along you are, software is harder to track the progress of or to understand its reliability and maturity, maybe the Pebble software itself will do what 99.99% of people want and we are all happy. so the SDK is not so important initially.

    15. Gamingsidekicks-wheatley.small

      Creator Caffeine Junkie on November 12, 2012

      thats true, but all that has been introduced in IOS 6 is an Apple supplied MAP service to publish SMS notifications. Access to SMS information in your own apps is still restricted.

    16. Missing_small

      Creator pzboyz on November 12, 2012

      " I'm still waiting to see how they got round SMS notification on IOS as BT 4 LE cant handle MAP as far as I'm aware."

      You put an App on the phone, which handles everything through the notification center and pushes the same events over the LE connection.

    17. Missing_small

      Creator Jeff Stassel on November 12, 2012

      I know that this was never promised but since backing this project and it now being delayed I switched mobile OS from iOS to Windows Phone 8. Is there any chance that this watch can be paired with WP8 in the future? Can someone write that program for it? If not I guess Ill have a product I can no longer use and would have been able to use had it come out on time...

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      Creator Caffeine Junkie on November 12, 2012

      @Graeme i'm Watch suffered from huge delays, and is still buggy (and doesnt show phone notifications at all). Sony is a big company who would have developed the product before anouncing it to the world. Metawatches have been available for some time in different versions and they quite clearly used Kickstarter purely as a convenient storefront, not a crowdfunding stream. Cookoo is a much less sophisticated product and that hasnt shipped either. I'm still waiting to see how they got round SMS notification on IOS as BT 4 LE cant handle MAP as far as I'm aware.

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      Creator Graeme on November 12, 2012

      Firstly, I think we should bear in mind that Pebble have a history of similar projects with Allerta and should not be compared to other KS projects. Other KS projects are not a like for like comparison.

      Secondly, Some backers believe there is some sort of trade off between a project being delivered on time and the quality of that product. Why shouldn’t backers expect to have both. Surely that’s what we all signed up for originally.

      Also worth mentioning is the fact that Pebble took it upon themselves to undertake such a massive project. Remember they only asked for $100k originally. I feel a bit sorry for the original backers of the $100k, as they have to wait longer now that everyone else has jump on the Pebble bandwagon.
      Its now looking like Feb at best before all KS pledges will be satisfied. 5 Months after the original ship date, more than double the estimated lead time.

      SO……Please take off those Pebble tinted glasses for a second and look at the facts :
      • No SDK or mention of when it is likely to be ready
      • No final colour samples
      • No production date
      • No customs info
      • No shipping date (at best 5 months after original)
      • No compensation, not even an apology to the backers that invested $10m and made Pebble a viable business.

      Progress is being made but If you were to look at this from a non bias perspective then there are massive failings in this project which need to be addressed. Pebble are keeping us updated but with nothing of great importance. We waited 2 weeks to be shown a video of a gluing machine (Which by the way will not be able to satisfy the 15,000 weekly production target at its current pace).

      Another thing worth mentioning I that there are other Smartwatch devices out that have not suffered from the same delays as Pebble. ‘Sony’, ‘Cuckoo’, ‘Metawatch strata’ and the I’m watch are all available to purchase, most of which either do the same or more as the Pebble. Some of these projects also started life after Pebble. ‘Martian’ also has a shipping date of Feb/Mar. So why don’t we have anything for Pebble !!!

      I understand that none of the above said will help deliver my pebbles any quicker but do feel that I had to say what I have said. Believe it or not I am still excited to see how this turns out and will be continuing with my original pledge, but I can’t help feeling that we should have had our rewards by now.

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      Creator Caffeine Junkie on November 12, 2012

      PZBoys is correct here. Remember, companies like Apple (who have the resources) go through all these stages and start mass production before even announcing the product. A crowd funded project like Pebble looks to backers to get the funding to complete this process.

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      Creator pzboyz on November 12, 2012

      "Why not use some of the $10 million to go get someone from Apple or Amazon to show you how to satisfy customer demand."

      I am not defending Eric or Team Pebble, but it is pretty common for a new design to involve 3 or 4 cycles of prototyping, or more. If product design was trivial, everybody would be doing it. And those two companies are far from perfect.

    22. Fb_profile_picture.small

      Creator Tony on November 12, 2012

      So it appears it will be Feb 2013 minimum before I could see this watch (6 months after projected ship date), I am not angry but I would like a refund so that I can go purchase another product that will get here before Christmas, they exist. Refund?

    23. Dennis.small

      Creator dennis on November 11, 2012

      Thanks for detailed updates to keep us backers well informed.
      TBH I found the updates are more entertaining and open my eyes to the manufacturing side... ^ ^

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      Creator alessandra lavo on November 11, 2012

      Hello to all supporters waiting drives us crazy but the pebble on your wrist will heal us all!! I just hope that the TEAM PEBBLE make a gift to all supporters and Europeans do not pay the duty ........ I'm Italian and fantastic Kickstarter is the pot at the end of the rainbow but if all the things I want are taxed my wallet and I cry with him ....

    25. Moon.small

      Creator Threemoons on November 11, 2012

      Couple of thoughts:

      --No, Kickstarter is NOT a "venture capital all or nothing" situation. VCs get a future share of the profits for a company but absorb the risk. According to all past and current TOSs for KS, if a project fails, we get our money back.

      --Having said that, I don't think that this project is stalled or a failure at all. Yes, there have been bumps in the dev road, but this is a complex product with lots of different moving parts as far as manufacturing pipelines, dev lines,etc. I'm willing to wait for a product that lives up to our expectations.

    26. Missing_small

      Creator JayC on November 11, 2012

      How will final production schedule (MP) be impacted by the Chinese New Year shutdown that happens every year? Pretty much the entire country shuts down. Any chance that the Pebble can be done with MP before then?

    27. Missing_small

      Creator Mike Stefanko on November 11, 2012

      Given the last round of backer comments, i'm not sure why i'm surprised at all. But seriously, does anyone that is currently ranting and complaining, mostly whining, actually understand what kickstarter is, or what their money is for. The tone in the comments for some reason neglect the risk of being a backer all-together. If you think waiting is bad, what if the project failed and you lost your money. GASP. Why people have a retail-mindset toward kickstarter is beyond me. If you want a watch in a few days, go on amazon. If you want them to rush your watch through production to meet some arbitrary ship date for you personally. Then you get your watch and it's sub-par, that's on you. If in 6 months we all get the watch and it sucks, then, well, complain, rant, and whine. But for now, suck it up. Looks like the project is still on track to me, and It still looks awesome.

      With the army of angry comments i'm not sure why anyone here is surprised they are not willing to share a 'master schedule' or a hard release date. All it would do is cause more problems with misguided backers.

    28. Missing_small

      Creator Anil Divvela on November 11, 2012

      Thank you for the update, keep that focus on quality in all aspects of manufacturing and delivery. I will only be upset if I get my watch and it stops working after a month. Keep it up!

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      Creator Martin Law on November 11, 2012

      Absolutely upset about the continuous postponement of the product delivery date! So now it seems that I could be pretty sure it won't be available as Christmas present to my beloved one!!!

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      Creator shriganesh on November 11, 2012

      @Team Pebble
      Could you please list of countries with the number of shipments to each one? Cuz I am dying to know how many are there like me in my country! Keep up the great work and don't be disheartned by comments by
      backers who talk about negative things. Think about it, it's because of their insatiable urge to have a cool pebble on their wrists, they are talking like that and they are biggest fans. The delay reduces the coolness and uniqueness of pebble as more products like pebble start to pour in.
      Also thanks for letting me know the intricies of industrial production! It's really enjoyable to know how things are done.

      "They DO get value out of backers' dollars during these months ... the project stays alive, bills and salaries get paid ... and so forth."
      It's not like you are paying EXTRA for these month... Do you? It's the same amount you've paid and it's the same amount they've got!

      @Alexey Tyurenkov
      LOL! I thought Indian postal service was the worst!! Nice to know I've got company :P

      @Jody Foo
      Well said. Even companies with huge resources delay so many things! Like games, mobile phones etc are delayed!

      @Jason Truxal
      You nailed it!

      @Davy Timmermans
      Oh really? Did you really see that video? They have been designing the watch for 8 years and designing the watch for 2 years!

      @Peter Poon
      Looks good! But costs twice the amount of pebble!

    31. Fb_profile_picture.small

      Creator Jeffrey Tschiltsch on November 11, 2012

      @Peter Poon - you don't want an i'm Watch, trust me. Here's my review of that device:

      I'm still really excited for both the Pebble and the Strata.

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      Creator Johan on November 10, 2012

      Thanks for the update. I know some people are upset that their watch won't be here for Christmas but I for one never expected this watch before March. The original timeline was unrealistic from the start. I for one am glad allerta put extra time in the design so this watch is superior in quality in comparison to their inpulse watch. Look folks, Kickstarter isn't for pre-orders. What allerta did is exactly what Kickstarter is for: find the funds to build an amazing product. Yes their product was about 95% completed from the beginning but it's not very uncommon that the last 5% of a project takes about 95% of the time. They didnt intentionally deceive people with their timeline, they simply underestimated the entire process. Should they be more transparent about their timeline? Perhaps, but I don't think it would have made a difference to the real backers and the group of whiners out there. Also, it's silly to say that the watch will be outdated by the time it comes out. There isn't a watch like this out there. Watches like I'm Watch and Wimm One have one thing in common: horrible battery life. The battery on these watches don't even last for a day (although they all falsely claim they do). I know because I own all these watches. That is one of the features that makes this watch so unique and of course that it's backed by a very enthusiastic team of people. Anyway, keep up the great work and thank you for all the updates. It's great to see you're making some real progress. Looking sharp!

    33. Missing_small

      Creator Peter Poon on November 10, 2012

      I am afraid that by the time Pebble starts shipping the technology has advanced so much that Pebble becomes really ... just a pebble. I wish Pebble can have the features like this watch:

    34. Skull1.small

      Creator Benjamin Morrissey on November 10, 2012

      @Peter McAndrew exactly Peter, thats my point. People who abuse those of us who raise a valid issue with the way this has gone down are an issue in of itself, you dont see me abusing people personally.

      Im not one to seek legal action, nor sue, I was pointing out that what they have done is a violation of their kickstarter agreement, they presented information that they knew was false as part of their kickstarter campaign.

      @Jason Truxal: I'm not trolling, im making a valid point about misrepresentation, Im not going to sue, nor seek legal action, I was pointing out that they have left themselves open to it. Im also not going to have an issue over the Occulus Rift because they clearly state in their kickstarter that they pretty much have a handful of prototypes, not a completed product ready for mass production as what Pebble have said.

      In short, its annoying that Pebble misrepresented where they were at, with the delays making me ambivalent about the product, while updates are appreciated, they dont resolve inherent issue with their initial kickstarter bid.

    35. Scurvy_dogs_avatar.small

      Creator Peter McAndrew on November 10, 2012

      @Jason Truxal: I take it then that you haven't read those pages you linked? The Terms of Use clearly state:

      "You shall not, and shall not permit any third party using your account to, take any action, or Submit Content, that:
      you know is false, misleading, or inaccurate;"

      Stating half a year ago that design was finished and they were ready to move into mass production is a clear violation of this rule.

      I've accepted the delay on my Pebble. I'm just playing devil's advocate here. I'm more annoyed by people abusing others who raise valid concerns about the running of the project than I am about the delay.

    36. Missing_small

      Creator Ajay on November 10, 2012

      Delays are expected but my problem is that pebble won't share their master schedule with us. Project management 101 tells you to have a master schedule for your project. Instead they have taken easy way out by not committing to any dates. That is not how you run a project. As I said I expect the delays but I wish they comment to a date so don't have to keep guessing.

    37. Gamingsidekicks-wheatley.small

      Creator Caffeine Junkie on November 10, 2012

      @Rogier21 I think you're missing the point about import duty. If they were to ship from an EU distribution centre how would the Pebbles get to the distribution centre? At some point they are going to have to be imported to the EU and duty be paid. What you're basically asking is for them to absorb that cost.

    38. Missing_small

      Creator Derek Casari on November 10, 2012

      Hi Eric,
      Re: "but that's a function of my limited programming ability, not a fault with the SDK." Is there going to be a tutorial on getting started with the SDK? Looking forward to that.

    39. Fb_profile_picture.small

      Creator Rogier21 on November 10, 2012

      Can't you add an EU shipping point? I don't find it fair that the US people will receive theirs tax free and we have to pay another 40-50 USD taxes.

    40. Missing_small

      Creator Davy Timmermans on November 10, 2012

      Metawatch has done the same in just 3 months, ok just 1767 watched.
      But the design, production... has done in a few months.

    41. Missing_small

      Creator Kjell Nolke on November 10, 2012

      Please update us more so we can moan more, please send the unfinished watch so we can really moan more, please provide us with ample opportunity to moan about late delivery because we have nothing better to do and were too lazy to go out to a shop and buy a finished product with no knowledge of its origins.
      On behalf of the 84,500 non moaners- "Sorry about the moaners". This is a kickstarter project. I knew what I was getting into when I signed up. I'm happy to get the updates and see steady progress and hope the final product lives up to itself.
      I work with the public and the moaners want everything yesterday and free. They are the loud minority.
      Keep on trucking pebblers. As I have said before. Good things take time

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      Creator Jason Truxal on November 10, 2012

      Overall, update is appreciated, personally I'm comfortable waiting those weeks. Apparently a lot of people forgot this isn't a preorder site, it's a donation service where the product MAY be gifted to you as a "reward" for donating by some projects. They are, by no means, under any strict timeline on this site.

      @Benjamin: If you want a piece of plastic with a clear lense with half-assed circutry, demand the original model, I suppose. Obviously you're unaware producing the goal of $100,000's worth of watches (about 690) is not a similar environment as $1,000,000 (6,900 watches) or better yet.. $10,000,000 (69,000 watches). Get a clue and read your Kickstarter agreement, they're not breaking any regulations stated by Kickstarter. :3 I, for one, can't wait to read your trolling for the Oculus Rift when it shows the first sign of delays.

      Here you go:
      Oh, and here:

      Or here, let's make it easier for you:

      - The Estimated Delivery Date listed on each reward is not a promise to fulfill by that date, but is merely an estimate of when the Project Creator hopes to fulfill by.

      - Kickstarter does not offer refunds. A Project Creator is not required to grant a Backer’s request for a refund unless the Project Creator is unable or unwilling to fulfill the reward.

    43. Missing_small

      Creator Davy Timmermans on November 10, 2012

      When we received that watch it will be a outdated technology.

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      Creator Neil Hobbs on November 10, 2012

      Guys,thanks for the update
      Realized I was backing a project to develop a great watch and understood that problems always happen.
      However also thought they would make good Christmas presents for my golf buddies and like others am disappointed you are not even remotely close to your original ship date.but that's life!!
      You might want to give people more feedback on when they can expect delivery and put more focus on customer and investor expectations

    45. Missing_small

      Creator james fitzpatrick on November 10, 2012

      Benjamin Morrissey settle down. Before you ever bid it says estimated delivery of sept and was never guaranteed! Legal action really? Why are you and a lot of people sue happy? The pebble team has been up front from the start and have given very descriptive updates. I would have liked it by now but when I bid I never thought it would have been this popular. I very much appreciate them taking their time and doing the best product they can from the start. Pebble team please ignore all this negative BS and just keep doing what you have been doing and know most of us appreciate all your effort!

    46. Missing_small

      Creator Robert on November 10, 2012

      So awesome ! Really look forward to the watch(es) !

    47. 280132_10150694928510570_535720569_19352036_4808448_o.small

      Creator Bang Ly on November 10, 2012

      wow, someone sure pissed in benjamin morrissey's cornflakes this morning...

    48. Skull1.small

      Creator Benjamin Morrissey on November 10, 2012

      So in April you produced a video attached to this kickstarter that states that you have finished design and are about to start production, while ostensibly showing several people using current existing Pebble E-watches, that are fully functional. This suggest that beta is out of the way, and you have finished and finalised watches, and are just on the verge of mass production, requesting funds to finalise the cost of MP.
      Now in November (2 months after your previously stated ship date) you still havent finalised design, nor have you got a date for MP to start, nor shipping dates. You people do realise you arent immune or exempt from being the target of legal action for misleading and false advertising in an attempt to raise money dont you? I for one am sick of this product, would love to have my money back so I can buy a similar product that is already available.

    49. Fb_profile_picture.small

      Creator Víctor Villasante on November 10, 2012

      Justin: whatever...

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      Creator Jody Foo on November 10, 2012

      Thanks for the update! Just want to say that I am happy to follow your progress, and really do not understand how people can get upset when the project gets delayed. This is Kickstarter. People who ask for funding here do not have the same experience or resources as a team in a huge company. Even so, delays are almost always present when developing something.

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    MEGA DISTRIBUTOR PACK One Hundred Pebbles in any color (choose from Arctic White, Cherry Red, Voter's choice or Jet Black). Free shipping to USA. (Add $10 for shipping to Canada, $15 for international shipping.)

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Funding period

- (37 days)