Share this project

Done

Share this project

Done
The Suburban: Burgers, Pizza, Beer in Excelsior, MN's video poster
Play

The Suburban is a restaurant & sports bar located in downtown Excelsior, MN serving freshly made, gourmet burgers, pizza and hotdogs. Read more

Minnetonka, MN Food
Share this project
58
backers
$25,077
pledged of $25,000 goal
0
seconds to go

Funded!

This project was successfully funded on August 17, 2013.

The Suburban is a restaurant & sports bar located in downtown Excelsior, MN serving freshly made, gourmet burgers, pizza and hotdogs.

Minnetonka, MN Food
Share this project

About this project

What is The Suburban?

The Suburban is an upscale sports bar that specializes in gourmet burgers, pizzas and hotdogs. It is a place for friends to gather for a night on the town, families to come celebrate winning a little league game, and foodies to indulge in their deepest desires. The meaning behind our name comes from our goal of taking trendy, urban cuisine and substituting it into a suburban neighborhood. Built in an old warehouse, The Suburban will provide an industrial atmosphere combined with the comforts of your favorite foods to create Excelsior’s new favorite hangout.

Future home of The Suburban
Future home of The Suburban

Where did the inspiration for The Suburban come from?

The concept of The Suburban began in March of 2013 when Cindy and Kelsey applied to be on the Food Network competition “Food Court Wars.” The competition required Minnesotan teams of two to conjure up a “locally inspired” food court restaurant concept to be placed in Burnsville Mall. After a series of casting interviews and completing a business plan for their food court restaurant, Cindy and Kelsey had created Lena’s Kitchen: a Scandinavian inspired bakery café serving Swedish meatballs, lefse, and bundt cake. Unfortunately, Cindy and Kelsey were not cast for the competition, but instead were made alternates for the show. Fortunately, they had discovered, along with Bob and Ashley, an extreme desire to open a restaurant, preferably in their home town of Excelsior, MN. Since they were no longer restricted by the food court format, the Bersets began brainstorming a new concept for a full service restaurant and bar.

Why Burgers and Pizza?

Once we knew we wanted a full restaurant and bar in Excelsior, we knew exactly what we wanted to serve: burgers and pizza. Burgers because of a lifelong, family love of well-crafted, delicious burgers. Pizzas because of our family’s experience owning a franchise of pizza restaurants in the Twin Cities, Frankie’s Pizza, Pasta and Ribs. When we combined these two loves, we realized we were on to something. Who doesn’t like burgers and pizza?

Practice Juicy Lucy!
Practice Juicy Lucy!
First Draft of The Suburban's Menu - Page 1
First Draft of The Suburban's Menu - Page 1
First Draft of The Suburban's Menu - Page 2
First Draft of The Suburban's Menu - Page 2

Where is The Suburban?

After we had the menu and general concept in place, we had to find the perfect location. Since downtown Excelsior has a limited number of retail spaces, we knew that timing would determine our future. While considering the former Ming Wok and Biella locations, we came upon the former Automated Building Components building at 352 Third Street, Excelsior, MN. Although slightly off the main drag, it offered everything we were looking for: great parking, visibility, a central location, and an industrial warehouse vibe. We knew the moment we stepped inside that it had the potential to be something really special. Because of its current availability we began drafting the business plan for The Suburban.

Inside the former Automated Building Components warehouse
Inside the former Automated Building Components warehouse

Why Excelsior?

Our desire to open a restaurant in Excelsior is rooted in our experiences working, living, shopping, and dining in Excelsior. We understand the consumers because we are the consumers. We also understand the businesses because we have worked for the businesses (Cindy at Eagle Mill and Stone Wings, Kelsey at Cynthia Rae, and Ashley at Cynthia Rae and Jake O’Connors). To us, people in Excelsior are looking for a social atmosphere, a place they can bring their children, hang out after a high school sporting event, or kick back a few once they are empty nesters. Some residents want to watch the game while dining, while others want a nice glass of wine and healthy options. We have made sure to focus not just on what we want but what the Excelsior consumers want in a dining experience.

Excelsior, MN
Excelsior, MN

Who are we?

Residents of the area, and all Minnetonka High School grads, the Bersets have deep roots in the community. Bob and Cindy grew up in the area, and after moving to Arizona for a few years, they came back home to raise a family. They opened four pizza restaurants in the mid-90s and eventually sold them to focus on their careers. Now that the kids are all grown up, it is the perfect time to start a family business. Kelsey, the oldest daughter is in her final semester at Hamline University School of Law, and is the ultimate foodie. Ashley is finishing up studying Marketing at the Carlson School of Management and is our social media expert. The four of us are big dreamers and hard workers, which is the reason we are so excited about this new adventure!

The Berset's working inside The Suburban
The Berset's working inside The Suburban

Why does The Suburban need your help?

·To help secure our financing

·To purchase a refrigerated basement keg system with at least 10 beers on tap

·To purchase more flat screen tvs to make sure every major game and local game can be televised at The Suburban

·To make The Suburban the next great hangout in Excelsior, MN

What rewards are we offering?

Our Kickstarter rewards include everything from personal thanks you cards to free meals to The Suburban apparel to drinking free for a year! Find a reward that works for you! We appreciate all the help we can get!

What happens if the pledge amount is not met?

For those that are unfamiliar with Kickstarter’s format, a business does not receive their pledged money if they do not meet their Kickstarter goal. Therefore, if The Suburban does not reach its goal of $25,000, it doesn’t receive even a cent from its supporters. This is why we need you to help us reach our goal of $25,000 to get The Suburban open!

When will The Suburban open?

Our goal is to be open by November 1, 2013!

Risks and challenges

As with any new restaurant, there are a series of hurdles that must be conquered before you can open for business. In order to make sure the process runs smoothly, we have already been in contact with restaurant designers, contractors, and suppliers to receive accurate bids. In addition, we have been working closely with the City of Excelsior as well as the Excelsior Chamber of Commerce to anticipate any difficulties we may have. At this point things are running smoothly and we believe we are fully prepared to tackle any challenge that comes our way.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question

Rewards

  • You selected
    Pledge $10 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    3 backers

    A special mention of your support on our website as well as a hand-written thank you. Any one 10" pizza of your choice as well as a free drink.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    4 backers

    A special mention of your support on our website as well as a hand-written thank you. Any one burger basket of your choice as well as a free drink.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $35 or more

    10 backers

    A special mention of your support on our website as well as a hand-written thank you. An American Apparel brand The Suburban t-shirt and any one burger basket of choice.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    2 backers

    A special mention of your support on our website as well as a hand-written thank you. Pizza Dinner for Two: Any one 10" pizza and any one appetizer of your choice as well as two drinks.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    3 backers

    A special mention of your support on our website as well as a hand-written thank you. Burger Dinner for Two: Any two burger baskets of your choice as well as two drinks.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    6 backers

    A special mention of your support on our website as well as a hand-written thank you. Dinner for Two: Any two burger baskets of your choice, any one appetizer of your choice, and one order of mini donuts.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Pizza Family Supper: Any two 10" pizzas of your choice, a Caesar salad, and any two drinks.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Burger Family Supper: Any four burger baskets of your choice.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Children's Family Supper: Any two burger baskets of your choice, any two children's meals of your choice, and any two drinks.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    4 backers

    A special mention of your support on our website as well as a hand-written thank you. An American Apparel brand The Suburban t-shirt and a Pizza Family Supper: any two 10" pizzas of your choice, a Caesar salad, and any two drinks.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    10 backers

    A special mention of your support on our website as well as a hand-written thank you. An American Apparel brand The Suburban t-shirt and a Burger Family Supper: any four burger baskets of your choice.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $150 or more

    4 backers

    A special mention of your support on our website as well as a hand-written thank you. Two American Apparel brand The Suburban t-shirts and two tickets to The Suburban pre-opening party.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. A Pizza Family Supper as described above and two tickets to The Suburban pre-opening party.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. A Burger Family Supper as described above as well as two tickets to The Suburban pre-opening party.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $350 or more

    1 backer

    A special mention of your support on our website as well as a hand-written thank you. Any six 10" pizzas of your choice through the end of 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $350 or more

    3 backers

    A special mention of your support on our website as well as a hand-written thank you. Any six burger baskets of your choice through the end of 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Any two 10" pizzas of your choice per month through December 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    1 backer

    A special mention of your support on our website as well as a hand-written thank you. Any two burger baskets of your choice per month through December 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $750 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Any two 10" pizzas and any two drinks of your choice per month through December 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $750 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Any two burger baskets and any two drinks of your choice per month through December 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    1 backer

    A special mention of your support on our website as well as a hand-written thank you. Any two 10" pizzas and any two drinks of your choice per month through December 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar! PLUS two American Apparel brand The Suburban t-shirts and two The Suburban baseball caps. PLUS a drink of your choice named after or by YOU!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Any two burger baskets and any two drinks of your choice per month through December 2014 as well as two tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar! PLUS two American Apparel brand The Suburban t-shirts and two The Suburban baseball caps. PLUS a drink of your choice named after or by YOU!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $2,500 or more

    1 backer

    A special mention of your support on our website as well as a hand-written thank you. A Year's Worth of Pizza: any two 10" pizzas per week through December 31, 2014 as well as four tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar! PLUS four American Apparel brand The Suburban t-shirts and four The Suburban baseball caps. PLUS a drink of your choice named after or by YOU!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $2,500 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. A Year's Worth of Burgers: any two burger baskets per week through December 31, 2014 as well as four tickets to The Suburban pre-opening party. PLUS a plaque with your name or your family's names mounted in the bar! PLUS four American Apparel brand The Suburban t-shirts and four The Suburban baseball caps. PLUS a drink of your choice named after or by YOU!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $3,000 or more

    0 backers

    A special mention of your support on our website as well as a hand-written thank you. Drink Free for a Year! Any 365 drinks through December 31, 2014! PLUS a drink of your choice named after or by YOU! PLUS four tickets to The Suburban pre-opening party. PLUS four American Apparel brand The Suburban t-shirts and four The Suburban baseball caps. PLUS a plaque with your name or your family's names mounted in the bar!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (45 days)