We navigate the world around us with our finger tips. Whether it is turning on a lamp or just unlocking our phones with our fingerprints, we expect things to happen with a single touch. Unfortunately that is not always the case. In comparison to other lifestyle products, the user experience with analogue watches hasn’t really changed much. In fact, the jutting crown that sticks out like a sore thumb can sometimes be a huge bother after you are done setting the time.
We were thus determined to craft a watch that is not only visually pleasing but also pleasurable to use, fiddle and wear.
A Satisfying New Way To Set The Time.
ONE is a crownless timepiece that offers a simple, fuss free way to set the time. Instead of a regular protruding watch crown, ONE integrates this control to the back, resulting in a perfect circular symmetry.
With a single push (and hold), experience the magic as the watch hands rotate smoothly in place. To set, simply release your finger once you have reached your desired time. It’s as easy as that!
Iconic, Modern Day Timepiece.
ONE flaunts a neat, minimalistic and symmetrical design that is reminiscent of classic wrist watches.
We believe that good design should speak for itself through its quality and craftsmanship, not by the logo plastered over the watch face. Thus, we choose to retain a clean front and let the elements speak for themselves.
Change, Swap and Dress.
Don’t we all love to customise? We recognise the fact that everyone shares different taste and preferences. That is why we created ONE with the belief that it should complement your style, no matter the occasion.
And yes, even if it means having great fun under the sun!
How is that possible? With a quick tuck, slide and pull, you can effortlessly transform ONE from a formal, dress watch into a casual, fashion watch all under a minute!
And There Is Light!
ONE’s watch hands are specially treated with a luminous phosphorescent (also known as lume) such that it emits a soft, warm glow in the dark. This way, you can tell the time naturally under low light conditions.
Telling The Time.
At the end of each watch hand is a deliberately contrasted colour tip. Using that as a reference marker, you can tell the time. As the lume treatment is only done on the white portions of the watch hands, it is easy to differentiate the hour hand (shorter lume) from the minute hand (longer lume) even in the dark.
All About Details.
At the heart of ONE is a carefully selected Swiss Quartz mechanism which matches perfectly with our unique design. We went back and forth with professional watch manufacturers to ensure that the mechanism works seamlessly with the watch body.
ONE’s watch body is machined from high grade surgical steel which is extremely tough, durable and corrosion resistant. More importantly, it looks and feels amazing.
Watch hands and dial rings are crafted from precise CNC (Computer Numeric Control) machining. This allows us to define and make accurate cuts, creating a sharp and modern aesthetic.
Watch Specifications and Warranty.
“One” draws inspiration from marine sundials which use shadows cast by the Sun to tell the time. It incorporates shadow play via angular slits on the dial ring which appear more prominently under various angles. The watch hands embrace the concept of brightness and contrast and interprets light and darkness as tangible elements.
To achieve the perfect working prototype, we spent months (and many coffee-filled nights) ploughing through endless sketches, iterating our concepts and meticulously polished ONE to its optimum.
The toughest challenge, which turned out to be our greatest achievement, is optimising the watch case and mechanism to be water resistant. We were told that with a button of our size, water resistance is almost impossible. Yet, after numerous months of trial and error, we finally have our first water resistant prototype with a working seal!
In order for us to offer ONE with these exciting new variations, we need your help to reach the following stretch goals. With every pledge you make, we are that much closer to opening up new options for everyone! Thank you and we look forward to your support!
Our Schedule - Timeline.
ONE With Us - Be Part of Our Journey!
We have seen how ONE, which started as a simple sketch in our notebooks, transformed into a timepiece that we are truly proud of after numerous rounds of rigorous ideation, prototyping and iteration.
Now, we are exhilarated to show ONE to the world. However, without your support, ONE will only remain a prototype in our workshop. So join us as a backer and be part of this story today! We will appreciate it if you can show your support by making a pledge or simply by helping us to spread the word :) (Both will definitely be superb!)
Watch The Story Unfold.
Feel free to contact us if you have any queries. We will try our very best to answer your questions at the earliest time possible. You can also access our press kit here. You are most welcome to drop us an email if you require additional information from us.
We are a team of watch enthusiasts and (of course) zealous watch collectors united by the same passion for watch craft and good user experiences. We started VOORT Studios on the firm belief that watches should be simple, honest and that good design should speak for itself, without a logo slapped over the face. Instead, we believe that people who wear our watches carry and become the brand themselves. You are, after all, what you wear.
Risks and challenges
With every new venture comes inevitable risks. Fortunately, with the help and expertise from watch smiths (watch enthusiasts too!) and experienced manufacturers, whom we are already talking to for the production run, we are confident that we can plan and make calculated steps to ensure a smooth delivery to your doorstep.
VOORT ONE, which began as a dream, has come thus far thanks to the support from the community. With that boost, we plan to press on ahead till we achieve a timepiece of professional standard.
We promise to work that extra mile so that deadlines are met and rest assure that you will be updated along the process. Despite our very best efforts, we are bound to run into some blips along the way. If there ever was a speed bump, we will be candid and fill you in on our counter-measures accordingly. That said, you can trust us to be on time with a final product only of the highest quality, nothing less.
Shipping and customs can be a huge drag in some countries. While we cannot intervene with the delivery process, we will ensure that the final product is out on time (or even earlier) so that the chances of delays are minimised.Learn about accountability on Kickstarter
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