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Finally, a hard working wrinkle-free shirt that doesn’t feel synthetic and will stay fresh for five days.
Finally, a hard working wrinkle-free shirt that doesn’t feel synthetic and will stay fresh for five days.
1,017 backers pledged $168,782 to help bring this project to life.

Wow, a t-shirt and ONE important question

Posted by Stefan Loble (Creator)
4 likes

Gents,

After three years, and a heap of failed prototypes, I have finally created a Bluffworks worthy t-shirt. It's amazing (more detail below...)

However, I need your help on one question:

  • Should our t-shirt have a chest pocket or not?

** To answer, please visit: http://bit.ly/blufftshirtpoll

About The T-Shirt

Here's my problem:

  • Technical t-shirts look too technical.
  • Beautiful t-shirts don't perform.

I wanted a t-shirt that I could pack, and wear in normal casual settings, plus sweat in... like on a bike, or even in a workout. Had to be highly anti-microbial to - even through intense sweat - go days on end. All while looking and feeling like a high quality classic t-shirt, that was good enough to layer with our blazer.

To Get Here

Over the course of the last three years, I have tested more than 25 t-shirts. Some from other brands, and many through fabric development of ideas we hoped would work.

Our prior attempts failed due to:

  • Appearance. Not elegant enough = too thin or drapey.
  • Performance. Not wicking or drying fast enough.
  • Too Technical. Not natural enough in their look; often unsatisfying in their feel.
  • Durability. Many pilled (including a number of products by other brands coming in at $50. Ouch.)

**The materials are in production, and our plan is to launch it this coming spring.

Your Feedback

Here's where I need your help - Should we include a standard chest pocket on the t-shirt or not?

** To answer, please visit: http://bit.ly/blufftshirtpoll

The only pocket we are considering is a standard chest pocket. We aren't adding concealed or zippered pockets to the t-shirt in the interest in keeping it as classic as possible. Feel free to comment on that in the poll.

Update on Meridian Shirt

In other news, based on your feedback we recently released an update to the Meridian Shirt - called the Meridian 2.0. The 2.0 includes the same fabric and detail, but an updated fit, that from feedback appears to be spot on.

You can find it (currently via holiday sale) on bluffworks.com. Please email team@bluffworks.com if you need help with the details.

Grateful

As always, thanks to you guys. People typically think the most valuable part of a Kickstarter project is the funding, but over time one realizes that the greatest benefit of the platform is customer feedback... thanks to you.

We didn't run a Kickstarter project in 2018, but might be back in 2019!

Thanks,

Stefan

Comments

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    1. Ashley D. on

      Much like Egor, I'm keen to know what was changed in Meridian 2.0! Hopefully it's a bit longer in the body to suit taller fellas - as much as I love my Meridian, it always untucks every time I raise my arms.

      Stefan, I'd be keen to hear more about the problems you've previously encountered with travel/technical/etc t-shirts, but I'm guessing you probably don't want to be openly criticising a whole range of brands so fair enough if you don't want to say more. :) I'm pretty certain I'll be buying whatever you come up with though! So far I've used the following:
      * Outlier merino - probably the best I've used, very durable, but the cost is crippling. I want to put it through some harder paces but given it was US$98 (ouch) I'd rather keep it for light travel/casual stuff.
      * Duckworth merino - super soft and comfy but starting pilling from the very first time I started using it, also has some mysterious stains that just won't shift, only using it for hikes or sleeping.
      * Woolly merino - feels a bit itchy so not terribly comfortable, and the length is too short for anyone with a bit of height on them.
      * Duer x Tentree collab (tencel I think) - fantastic t-shirt, excellent cut and feels very light, super versatile, but showing signs of pilling. Wish they still did these as I'd definitely buy more, at US$34 it was good value.

    2. Missing avatar

      Matt Frigo on

      I thought of this after responding to the poll. I would love to see a v-neck option. I think they look especially good layered with a blazer. Thanks!

    3. Egor Alexeevich on

      Meridian 2.0. The 2.0 includes the same fabric and detail, but an updated fit, that from feedback appears to be spot on.

      What was updated??