About this project
Thanks for checking out my Kickstarter project, Snoxx Socks. Since we launched on April 16, we were a featured product at NY Tech Day, we've received some great press! See here:
And we even got a new mascot. She's so cute!
We're on schedule for summer delivery, but we still have a little ways to go to get there. To support Snoxx, click the green "Back this Project" button in the top right of the screen, or click on any of the rewards to the right -->
Don't forget to check out the video above ^
And read all about Snoxx below...
Tired of losing socks? So was I! I’m Sasha Cohen, U.S. Olympic figure skater and entrepreneur, and after years of competing, touring, and traveling the world, I have lost countless socks. Sometimes it even kept me up at night. Just kidding… but after a fun night out talking about the idea with some friends, I finally came up with the solution – SNOXX, a line of colorful, comfortable athletic socks with a snap button that keeps pairs of socks together when not on your feet, and now you never have to worry about losing a sock again. True story… happy ending.
The Snoxx samples you're seeing are the prototypes we've developed over the last 10 months with our manufacturer. The funds we are looking to raise will go towards our first production run, which will allow us to get our product in your hands and on your feet by Summer 2013, and to manufacture more of the popular styles we've developed (like the ones seen below).
Designed by USA Silver Medal Winning Figure Skater Sasha Cohen
- Women’s, men’s, and kids’ styles in a variety of colors
- Made of 65% cotton, 30% nylon, and 5% spandex
- Made in Taiwan
The First Product
The first product we will be creating and offering to the Kickstarter community (based on our fundraising goal) will come in two colors: White and Black for Women and Men; and White and Red for Women and Kids.
- Breathable mesh top, comfort terry padded bottom, and signature Snoxx "x" on back heel
- Seamless plastic snap integration for optimal comfort and performance
- Worn and tested by professional athletes
The Benefit of Buying Snoxx on Kickstarter
Not only will you be the first to get certain styles of Snoxx socks, but you will also experience greater savings.
- Individual pairs of Snoxx will retail for approximately $10 on our website, plus a shipping and handling charge of $4-5.
- One pair of Snoxx on Kickstarter costs $10, including shipping, which is roughly a 30% savings!
We are seeking to raise $25,000.00, which will allow us to create the Black and White and Red and White pairs above - as well as create packaging, further build our e-commerce website, and have socks available for meetings and retail opportunities.
For every $10,000.00 above our goal, we will have the ability to create one additional style of Snoxx that will be made available to the Kickstarter community. (Up to four styles total).
1) Black and White (shown above)
2) Red and White (shown above)
3) Pink and Gray - $35,000.00
4) Neon and Gray $45,000.00
And soon enough, we'll even be able to release our exclusive Kids' line, like the style seen below - $45,000.00+
Sizing (by shoe size)
We made Snoxx sizes to fit a range of foot size for each style. Find your shoe size below to see the right Snoxx sizing for you.
Additional Snoxx Socks features
- Snaps pair together easily and come apart without harming fabric
- Tested for multiple wear and wash cycles
- Keep socks together in laundry, dresser drawers, gym bags and suitcases
- Never lose a sock again!
The Snoxx Team
I'm Sasha, founder of Snoxx, and along with being an athlete and entrepreneur, I'm a student at Columbia University. My business partner and co-founder, Scott Annan, is a successful entrepreneur, CEO of a consumer products company, and published author. We are working with a reputable supplier/manufacturer based in New York City that has been in the sock and hosiery industry for nearly 20 years.
Where We Are Now
Over the past 10 months, we've been working with our supplier/manufacturer to develop functional prototypes in a variety of colors and are now looking to produce our first product line to deliver to our initial customers including individuals like yourselves.
Additionally, we've had several meetings with retailers in New York City, and they are excited to see us develop our product. We are looking to bring the product to market with the goal of seeing Snoxx socks in major retailers throughout the New York area and the U.S.
Special Edition Launch
Finally, we will be developing an exclusive USA edition sock (made in the USA) to commemorate the official launch of Snoxx and the spirit of athletic competition. To be made available in Winter, 2014.
And we will eventually be looking to bring all manufacturing to the USA as we produce and distribute more Snoxx.
We are offering multiple rewards for all levels of participation. You can choose from a single pair of Snoxx to a personal skating lesson in New York City with Sasha. The most important thing is that you participate on some level. Here's an overview of how we've structured the rewards for YOU!
Tier 1: $10-$30, Snoxx socks (1-3 pairs)
Tier 2: $45-$50, Snoxx socks (2 pairs), plus note from Sasha. Same reward, except $5 discount for early participants (limited number available)
Tier 3: $75-$100, Snoxx socks (4-8 pairs), plus note from Sasha
Tier 4: $250, Snoxx socks (8 pairs), plus personal thank-you phone call and hand-written note from Sasha
Tier 5 (limited number available): $500-$5,000, Snoxx socks (8 pairs), plus a variety of special rewards including Sasha Cohen signature Klingbeil Liberty ice skates (below), invitation to the Snoxx launch party, and lunch and skating lesson with Sasha. (See each individual reward for specific package details.)
*coach airfare, and 3-star hotel accommodation offered for applicable Tier-5 rewards
Risks and challenges
Numerous test versions of our socks have allowed us to develop a prototype that has been thoroughly tested and that is ready to be made in large quantities.
Most elements of the supply chain – from production, packaging, shipping and fulfillment – have been addressed and the proper people are in place to handle all aspects.
We have manufacturing capabilities overseas and in the U.S. mitigating greatly the risk of any disruption in the manufacturing process.
While we believe we have eliminated many of the risks associated with bringing a new product to market, we will always be transparent about additional challenges that could arise such as delays to production, as well as certain costs that are beyond our control.
We believe our experienced team of professionals who have built businesses before (and long-standing manufacturer relationships) in both apparel and other industries, prepares us well for a successful production process.Learn about accountability on Kickstarter
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