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A hardcover book of passengers, flight attendants and plane drawings in pencil from illustrator Joseph Mayernik that spans 20 years.
A hardcover book of passengers, flight attendants and plane drawings in pencil from illustrator Joseph Mayernik that spans 20 years.
A hardcover book of passengers, flight attendants and plane drawings in pencil from illustrator Joseph Mayernik that spans 20 years.
147 backers pledged $26,305 to help bring this project to life.

About this project

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Draw The Plane - Premier Hardbound Coffee Table Book

$26,305

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Draw The Plane

Hello Kickstarter, My name is Joseph Mayernik and I’m the illustrator and creator of Draw the Plane. As a creative director working in the advertising industry for over 20 years, I’ve made it a habit to keep my sketchbook and pencil always at my side. I’ve also been fortunate to travel all over the country, and in those travels I’ve boarded hundreds of planes; Seen my fair share of security lines, departures, arrivals, gate checks and delays. These flights boasted many smooth ascents and turbulent descents through the clouds, and it’s in these moments where I developed the habit to Draw The Plane

Every time I’m on a plane
I draw the perspective from where I sit. 

I should also clarify that I only draw the plane while I'm seated on the plane. I don't take a picture and draw the flight later, I don't touch up the illustrations on a layover or waiting for my luggage. Each illustration represents my time spanning two decades of flights from sit-down to touchdown. 

If the flight is short, I draw quickly, while longer flights are more detailed. Bumpy flights are a bit sloppy and night flights are, well, dark. Each illustration is drawn in pencil only.

I’ve collected these moments, spanning two decades, and with your help, intend to arrange them into a premier hardbound collection. 

Each illustration will be reproduced close to original size, accompanied with a short recount of the flight.

Please support me in this effort to bring this book to print. It’s only with your help that the Draw The Plane book will ever get off the ground. Thank you for your time and consideration.

Shown above: Limited-Edition prints, travel postcards, luggage stickers and bookmarks.

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What is it made of?

I value quality printing and no compromise will be made in the making of this book. Not on paper, ink, cover or binding. I am already partnered with Cohber Press, a reputable printing company in Rochester, NY and we'll be ready to go to print once the Kickstarter campaign is successful. See below for Draw The Plane's proper specifications.  

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Case Bound Book with Dust Cover: 200 pages + end leaves

  • Finished Size:
    Pages: 11“ x 8.5“
    Cover: 30“ x 8.5“
  • Stock & Material:
    Text pages: 80# Finch Fine Text
    Dust jacket: 100# Sterling C1S
  • Presswork & Colors:
    Pages: Digital 4C/4C
    End leaves: No print
    Dust jacket: 4C + Aqueous Primer + Soft-touch, Film Laminate/0
  • Bindery & Finishing:
    Case-bind (sewn) with black leather-type finish, and dust jacket

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Why Kickstarter?

In order to ensure that I am able to design and print the book in the true spirit of the illustrations, I wanted to keep this book independent. Of course, that takes money. So I'm using Kickstarter as a way to pre-sell and fund Draw The Plane. Funds to produce the book will go to the reprographics, photographer, proofreader and printing company. 

$26,000 Cost Breakdown.

Printing Cost: $20,420.00 (Assuming 250 books) 
Photographer Fee: $2,000 
Proofreader Fee:$680
Shipping: $1,700 (Assuming 250 books) Kickstarter Fee: $1,300 Total Project Fee: $26,000

In the 20 years I've flown all over the country on many different airlines. The logos below are the airline companies that I've illustrated in the book. Some are still with us, some are not.

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Stretch Goal: $30,000

  • If I'm able to raise over 30K, every person who gets a book will also receive a limited edition poster featuring some of the illustrations found in the book Draw the Plane.
  • I'll also use use a higher-end paper that is closer to the feel of my original sketchbooks.
  • I'll be able to print almost double the quantity at a cheaper cost per book. 

I have partnered with The Make-A-Wish foundation of Western New York, and will donate a portion of these additional book's proceeds to fund their airfare costs. Which is Make-A-Wish's biggest line item when granting wishes to children with life threatening illnesses. 

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Risks and challenges

The risks and challenges are fairly low.

One risk is the sheer number of illustrations that are represented in the book. I have already combed through my sketchbooks and cataloged them but file sizes are already starting to get pretty big. With over 200 pages, proofreading the book will also take a while since a fair amount of text and details of the flights will be included.

The book is very large and this is purposeful. I wanted this book to be as comprehensive as possible detailing my 20 years drawing planes. So I decided to create one book rather than multiple volumes.

The photography of each is already completed by Grant Taylor Photography, but now they need to be color-corrected to be as true to the original as possible. Even retouching at a minimal 5 minutes per illustration equates to over 40 hours of work left to do.

One of the illustrations involves a former Major League Baseball player and I am trying to secure the rights to use the image of his Topps baseball card in the book. Topps is already yes. MLB is proving to be stubborn. If I do not get approval by the time the Kickstarter campaign is 100% funded I will need to remove that visual element from the story. Not a big deal, but it is a challenge.

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  1. Select this reward

    Pledge $5 or more About $5

    Name in the Book

    Thank you for supporting this project.

    Your name will be featured in a "Thanks for supporting" page in the book and you will be kept up to date with all of the latest news.

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    Pledge $10 or more About $10

    The Merry Wanderer

    Don't want the book but still want to support the project? I have created a set postcards featuring five plane illustrations. The flight information and the illustration title are on the back.

    Your name will also be featured in a "Thanks for supporting" page in the book, and you will be kept up to date with all of the latest news.

    + your name will be featured in a "Thanks for supporting" page
    + a set of five postcards

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    Pledge $60 or more About $60

    The Book - Pre-Board

    Be one of the first 50 lucky people to score an early bird offer on the book.

    + a copy of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + your name will be featured in a "Thanks for supporting" page

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    Pledge $75 or more About $75

    The Book

    + a copy of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + your name will be featured in a "Thanks for supporting" page

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    Pledge $75 or more About $75

    The Book - Local, No Shipping

    + a copy of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + your name will be featured in a "Thanks for supporting" page
    +this is a no shipping option for local backers in the Rochester, NY area only.

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  6. Select this reward

    Pledge $150 or more About $150

    The Book & Other Goodies

    + a signed copy of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + your name will be featured in a "Thanks for supporting" page
    + luggage stickers
    + a Draw The Plane bookmark
    + limited-edition print of a plane illustration

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  7. Select this reward

    Pledge $200 or more About $200

    2 Books & 2 Prints

    + 2 copies of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + personalized and signed on request
    + your name will be featured in a "Thanks for supporting" page
    + 2 bookmarks
    + 2 limited-edition prints of a plane illustration

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  8. Select this reward

    Pledge $225 or more About $225

    Business Class Bundle

    + 2 copies of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + personalized and signed on request
    + your name will be featured in a "Thanks for supporting" page
    + luggage stickers
    + 2 bookmarks
    + a set of five postcards
    + limited-edition print of a plane illustration

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  9. Select this reward

    Pledge $1,000 or more About $1,000

    First-Class Bundle

    In this unique reward, one of my original 8.5”x11” illustrations featured in the book Draw The Plane could be yours. Only 10 original one-of-a-kind illustrations of the 250+ will be made available. This illustration will be custom framed, signed and shipped to you.

    You’ll have the book Draw The Plane for your table, and one original illustration for your wall.

    The First-Class Bundle also includes:

    + a copy of the book, Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + personalized and signed on request
    + your name will be featured in a "thanks for supporting" page
    + framed one-of-a-kind original illustration showcased from the book.

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    Pledge $5,000 or more About $5,000

    Platinum-Elite Bundle

    Are you a frequent flyer?

    In this unique reward, I’ll book a seat behind you on your next domestic airline flight, and feature you in the illustration. This one-of-a-kind original illustration will also be custom-framed signed and shipped to you. Depending on the timing of the flight this illustration will be also be included in Draw The Plane.

    Flight will have to be booked in 2016 to be included in the first edition of the book. Flights after Dec. 30, 2016 will be included in subsequent editions.

    The Platinum-Elite Bundle also includes:

    + 2 copies of the book Draw The Plane
    (Over 200 illustrations in a 200+ page hardbound collection)
    + personalized and signed on request
    + your name will be featured in a "Thanks for supporting" page
    + luggage stickers
    + a set of 5 bookmarks
    + a set of 5 postcards
    + framed limited edition print of the unique plane illustration

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Funding period

- (32 days)