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Cable organiser that protects headphone buds, volume controls, USB ends and easily folds flat for handy storage when not in use
Cable organiser that protects headphone buds, volume controls, USB ends and easily folds flat for handy storage when not in use
285 backers pledged £1,655 to help bring this project to life.

About

Not Knot: Cable organiser & headphones protector project video thumbnail
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£1,655

285

Stretch Goals Announced  ::  9 May 2014
Please have a look at the updates for the exciting stretch goals.

What is Not Knot?

Not Knot is a cable tidy created by the Blue Marmalade design studio. Despite being less than 1 millimetre thick, when folded it creates a tough protective shell for your ear buds and in-line controls that you can wrap your cable around to shorten them to a manageable length for every day use, or while travelling.

Not Knot Underground Edition
Not Knot Underground Edition

Not Knot’s inventors like to do things differently in their small design studio in the heart of the beautiful city of Edinburgh. Looking at not just how to make things functionally better, but how to make things in a better, less wasteful way, keeping Edinburgh and the rest of the environment we all live in beautiful. Not Knot’s eco-credentials shine brightly, as it’s made from their unique 100% recycled and recyclable plastic, and like the rest of the Blue Marmalade product family; it will be manufactured in Britain to a zero landfill policy.

Not Knot doesn't discriminate against cable types, so all your wires can be as knot-free as they day you brought them home.

Headphones, Chargers Cables, USB, Firewire, etc...
Headphones, Chargers Cables, USB, Firewire, etc...

Not Knot also offers you something different from existing products. It keeps your cable heads, ear buds and volume controls safe in its shell, so you won’t need any more replacements.

Headphone buds and cable ends are protected inside the shell
Headphone buds and cable ends are protected inside the shell

Not Knot is flat and very thin - at less than a millimetre thick, and easy to store, so it’s always there for you when you need it. 

In your pocket, as a bookmark, in your phone case or wallet
In your pocket, as a bookmark, in your phone case or wallet

This intelligently designed companion can be carried in anything from pockets and wallets, to phone cases - or why not use it as a bookmark? It will easily and simply fold into a hard shell ready for use.

The material Not Knot is made from means it can be folded thousands of times without breaking, so we hope you will enjoy your Not Knot for many years to come.

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Graphic Design Alternatives

Not Knot, like everybody, likes to be individual but still relevant; so we've created four different graphic designs for it to wear, and all with a subtle relevance.

Different graphic options
Different graphic options
  • Underground Edition: Ideal for commuters or graphic design geeks 
  • Explorer Knots: Traditional knot diagrams from the last century
  • Music History - Mono: Iconic music devices from the past 100 years
  • Music History - Colour: Iconic music devices in pop art colours

The Not Knot Story

Not Knot isn't Blue Marmalade’s only creation. Two particular products, their Tempest pendant and Cog Classic Underground Edition; played an important part in Not Knot’s story.

Tempest and Cog Classic Underground Edition pendant shades
Tempest and Cog Classic Underground Edition pendant shades

The eco-concious designers at Blue Marmalade design to a zero landfill policy, so Not Knot was first born from the offcuts of the beautiful Tempest Pendant Light Shade.  Not Knot was supposed to follow in the footsteps of its parent product soon after Tempest was released, but Not Knot lingered behind, hindered by standard tooling limitations.  It was good, but it wasn't perfect.

Snagging from first cutting tool incorporated with Tempest
Snagging from first cutting tool incorporated with Tempest

That's when the Cog Classic Underground came to the rescue.  Not Knot was re-born and its design tweaked to fit into the printing margins of the Cog Classic Underground pendant light shade, which is how it gained its sharp new graphics.

In House Start

Originally Not Knot was confined to use in the studio, and gifted to friends and family or visitors of Blue Marmalade, who all loved it.

However, when I began my student placement at Blue Marmalade three months ago; I discovered Not Knot for the first time. My involvement with this product was just supposed to be an introduction to packaging design and graphics, but one month, and a completed packaging design later; I have fallen for this ingenious tool.  I believe it has great potential, and should be released, after all, everyone deserves a second chance and it now looks so good.

Hand cut mock up packaging prototype - Design holds 3 Not Knots
Hand cut mock up packaging prototype - Design holds 3 Not Knots

The packaging I have designed for Not Knot will be made from 100% recycled cardboard and holds 3 Not Knots securely, while conveying the product use and instructions on the inside.  I would love to hear any constructive comments about my packaging design - if you have any graphic suggestions or improvements please feel free to comment and we will take this on board for the final production design.

Why Kickstarter?

This will be the first commercial project I have worked on, and I would like to see it through to the end. I need the backing of Kickstarter to show the company that it is worth releasing, and to fund the packaging and print that I have designed with Blue Marmalade.  Luckily, Not Knot was cleverly incorporated into the Cog Classic Underground Edition tooling in a modular way that allows Not Knot to be run on its own in the future when volumes pick up. 

Timeline:

If this campaign is successful we can deliver this product to you quickly and promise to keep you up to date and to post images and videos often.  We want you to feel part of the exciting production process as you will have made it happen.

May:  Kickstarter Campaign Finish
May:  Production tooling commissioned
May:  Packaging production commence
June:  Bulk Packaging of product & quality control
June:  Rewards sent out to Backers

Stretch Goals Announced

First Stretch Goal Achieved!!!!!

Stretch Goal One :: Free Not Knot For All Backers At £1000 - double our funding goal! We will include a pure white Not Knot from the original tempest shade as outlined in pledge 3. So any pledge with shipping no matter when you pledged, will also receive an extra Not Knot if we reach £1000.

Stretch Goal Two :: Free Not Knot Upgraded to Limited Edition at £2000 - double our first stretch goal! If we get here we will be very excited and as such we will upgrade the pure white Not Knot from stretch goal one to a limited edition Not Knot. We have sourced a local printer in Edinburgh who will hand-print a special edition Not Knot for our backers. This will be a strictly limited edition, and will be limited to the number of backers of this campaign only.

See Update #2 for more information:

Formal artwork drawing submitted to screen printer
Formal artwork drawing submitted to screen printer
Initial discussion, colour selection and quotation stage
Initial discussion, colour selection and quotation stage
The actual screen printing table where the Limited Edition Not Knots will be printed
The actual screen printing table where the Limited Edition Not Knots will be printed

We are very pleased to have reached and now exceeded our goal and first stretch goal. So fingers crossed we can reach the second goal and everyone will get the limited edition Not Knot:

Only a few days to go!

Well we're approaching the end of our exciting Not Knot Kickstarter campaign! - and we thought we might share some choice moments from the making our the video with you all.  Hope you find them as funny as we have in the studio.

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Risks and challenges

The risks and challenges involved in the manufacture and release of Not Knot are fairly small, considering Blue Marmalade’s existing expertise, industry links and successes with other products. The new Not Knot products are now perfect as proven by the small initial production run that tested the tooling. Now the packaging is designed a production tool needs to be made along with a print run. This run will be a full volume run so the quantities produced will be large and costly. The modular tool also needs to be run separately and this will also incur some cost.

The real thing that Not Knot needs is your confidence and support in raising the initial order quantities to sustain a production run;
and also perhaps the biggest challenge is to get people to listen to a student designer.

If we are lucky enough to raise the funding for this project to go ahead that will be fantastic! - but should we exceed this goal any additional funds raised will go towards producing Point Of Sale stands to hold and present Not Knot in stores. This will greatly benefit the project and enable Not Knot to be sold in stores, widening Not Knot's audience.

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Support

  1. Select this reward

    Pledge £1 or more About $1.30

    Thank you for your support - Courtney will hijack the company's twitter feed to tweet you a BIG thank you!

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    Pledge £2 or more About $2.60

    EARLY BIRD SPECIAL – 3 production Not Knots in a random selection of graphics straight off the production line sent to you as soon as this Kickstarter campaign is finished and funded! The fastest way to get your hands on Not Knot without waiting for the packaging to be produced.

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    Pledge £3 or more About $4

    EARLY BIRD SPECIAL – 3 x Production Not Knots, random graphic pick, in their full retail packaging straight from the production line; be amongst the first in the world to get them!

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    Pledge £3 or more About $4

    EARLY BIRD SPECIAL – Five of the original pure white Not Knots made with the Tempest shade, lovingly trimmed to perfection by hand. A great functional item for every day use sent without retail packaging.

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  5. Select this reward

    Pledge £3 or more About $4

    3 x Colour – Music History graphic : Not Knots in their full retail packaging straight from the production line; be amongst the first in the world to to get them.

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    4 backers
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  6. Select this reward

    Pledge £3 or more About $4

    3 x Underground Edition graphic: Not Knots in their full retail packaging straight from the production line; be amongst the first in the world to to get them.

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    20 backers
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  7. Select this reward

    Pledge £3 or more About $4

    3 x Explorer Knots graphic: Not Knots in their full retail packaging straight from the production line; be amongst the first in the world to to get them.

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    5 backers
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  8. Select this reward

    Pledge £3 or more About $4

    3 x Mono – Music History graphic: Not Knots in their full retail packaging straight from the production line; be amongst the first in the world to to get them.

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    6 backers
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  9. Select this reward

    Pledge £4 or more About $5

    MIX & MATCH - 3 x Not Knots in your choice of the graphics,choose between all four graphics! Your selection of Not Knots will be sent to you in full retail packaging.

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    Pledge £6 or more About $8

    2 x Not Knot packs in your choice of the graphics,choose between rewards 5, 6, 7 & 8!

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    7 backers
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  11. Reward no longer available

    Pledge £10 or more About $13

    EARLY BIRD SPECIAL – Rewards 5, 6, 7 & 8 bundled together so you get all 4 packs of Not Knot designs.

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    Reward no longer available 50 backers
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    Pledge £11 or more About $14

    EARLY BIRD SPECIAL – Rewards 5, 6, 7 & 8 bundled together so you get all 4 packs of Not Knot designs.

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    Pledge £12 or more About $16

    Rewards 5, 6, 7 & 8 bundled together so you get all 4 packs of Not Knot designs.

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    Pledge £30 or more About $39

    Cog Classic Underground Edition Pendant Shade with four new Not Knots included in the box, one of each design.

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  15. Select this reward

    Pledge £35 or more About $46

    Tempest Pendant shade with five original plain Not Knots made as part of Tempest included in the box.

    The original pair, an awesome pendant light shade for your home and a great cable organiser so your home will be neat and stylish!

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  16. Select this reward

    Pledge £40 or more About $52

    Tempest Pendant shade with a new production Not Knot pack included. (one of each design excluding Underground Edition)

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Funding period

- (21 days)