We are Grub - the edible insect innovators - and today we are asking for your help in launching the new Eat Grub Bar.
The Eat Grub Bar made with cricket flour
Our bar is special, not just because it is made from cricket flour, but because it combines great nutritional values with amazing taste. Here at Eat Grub (or Grub for short) we love to share the benefits of eating insects with you, and couldn't think of a more perfect way to do just that.
The Eat Grub Bar is made from organic dark chocolate, mango, desiccated coconut, pumpkin seeds, honey and, of course, cricket flour!
These wholesome ingredients combine to provide you with a tasty, nutritious and natural energy boost.
It’s been a long time in development and now we are just about ready...with a little help from you.
So, why crickets
Apart from the fact that they taste great (sometimes compared to nuts, sometimes shrimp, and sometimes nutty shrimp) they pack a real nutritional punch, and are also kind to our lovely planet.
Crickets are commonly eaten around the world. And for good reason too: they are high in protein, calcium and iron, and turn resources into energy a lot more effectively compared to a cow...or a pig...or a chicken.
But don't take our word for it, just look at this colourful infographic:
And the rest of the ingredients...
We didn't want the other ingredients feeling left out so we thought we'd let you know why, along with cricket flour, they make an awesome team:
- Dark chocolate: one of the best antioxidants out there, keeping you healthy on the outside and happy on the inside
- Dried Mango: a great source of Vitamin A to keep your vision eagle-eyed and boost your defence
- Desiccated coconut: keeping your brain function up and your cholesterol down
- Pumpkin seeds: what don't they do? Boosting immune system, reducing blood pressure, balancing those essential acids...the list goes on
It's pretty simple really: ever since our sell-out pop-up events in 2014, we've been single-minded in our mission to convince the world that insects truly are the food of the future.
And that is why we've been working hard developing the Eat Grub Bar. We've done the branding, found a wonderful company to produce them, and now we just need a little helping hand from you and the Kickstarter community to make it a reality.
Once our goal is met (a big thanks in advance!), production will start immediately and the bars will be in your hand by April 2016.
We’d love for you to be part of the journey to educate minds and taste buds; insects are the future - be one of the first to get on board!
Grub was started in 2013 by two friends, Shami and Neil, who for different reasons believed that insects could and should be introduced to the Western diet.
Yes, it started as a drunken conversation but even when sober the next morning it still seemed like a great idea. Insects are tasty, nutritious and sustainable...what's not to love!?
They paired up with chef Seb Holmes and hosted several insect-inspired pop-up restaurants. They were the first to sell edible and cookable insects in UK supermarket and have been busy developing delicious snacks ever since.
They are not stopping with the Eat Grub Bar; they have just finished writing the 'Ultimate insect cook book' (to be released April 2016) and plan on launching UK's first cricket-for-food farm early next year.
NB. It should be mentioned that while insects are a great food, if you are allergic to shellﬁsh, you may be allergic to insects as well.
Early nutritional info...
We are working hard with our manufacturer, tweaking the recipe of the Eat Grub Bar, making sure it's as nutritious and healthy as possible. Below is the nutritional guide of where we are at the moment. We promise to keep you updated as we go along and share the final nutritional content with all of our wonderful supporters.
Risks and challenges
We have already developed the packaging and sourced production, so the risk of this project not happening in one form or another have been minimised. For all ingredients, including cricket flour, we have reliable suppliers, and always a backup plan!
We have a schedule and hope to stick to it, however, there is always a slim chance that there could be setbacks with the delivery of your bars and/or rewards. If there happens to be any delay, we will keep you updated all of the way.
Our offer to part of our R&D for future flavours depends on the success of the original Dark Chocolate and Mango Eat Grub Bar. If, for whatever reason, we aren't able to develop the range we promise to involve you in any future product development. Your support is everything to us and we will make sure you feel valued as a Grub ambassador.
Our promise to you: we’ll have you eating crickets, soon!
Shami, Neil and Seb
The Grub team
- (30 days)