Project image
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£3,152
pledged of £18,000pledged of £18,000 goal
65
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, December 5 2014 12:00 AM UTC +00:00
Ali FraserBy Ali Fraser
First created
Ali FraserBy Ali Fraser
First created
£3,152
pledged of £18,000pledged of £18,000 goal
65
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, December 5 2014 12:00 AM UTC +00:00

About

Stew is a lively bi-monthly magazine for inquisitive young minds that launched in January 2014. Aimed at children aged 8 to 12, it is educational but not stuffy, fun without being trivial, and inspirational rather than worthy.

Each issue includes articles that complement the school curriculum. And as many of the topics we write about won't be covered in the classroom, Stew plays an important role in broadening a child's education.

The magazine has made great strides since its launch almost a year ago, attracting subscribers up and down Britain, across Europe and around the world. As it approaches its first anniversary, we're asking you to help ensure this exciting and innovative venture continues to grow and thrive.

We have a no-advertising policy to ensure the magazine's integrity and prevent young readers from being exposed to unethical brands and commercial pressure. 

That means Stew's only revenue comes from sales and subscriptions. With your funding we can widen that stream by working more closely with schools and developing partnerships with quality retailers in the UK and internationally.

This bi-monthly publication, printed on rich, creamy paper, is ideal for any girl or boy aged 8 to 12 who has a lively, inquiring mind.

There are fascinating non-fiction articles on the arts, history, science and world affairs, all of them well-researched and written in an engaging style. 

We don't dumb down to our readers, because we know they'll be interested in wide-ranging topics such as this history feature on the US civil rights movement...

... and articles on science, including this look at organ donation...

... plus features on the arts, like this piece on the enduring popularity of vampires in fiction...

We've also gripping short stories, topical news items, book reviews, puzzles and even an age-appropriate agony aunt.

All of these pages are brought vividly to life by original illustrations from some outstanding up-and-coming artists.

Praise for Stew

Since its launch at the beginning of 2014, the magazine has been welcomed by parents, schools, bloggers and the national press.

Zoe Toft, who writes the internationally respected blog Playing by the Book, calls Stew 'stimulating'.

In the Daily Telegraph, the critic and author Rupert Christiansen says it is 'imaginative and bracing'.

Prestigious outlets such as Foyles and Tate Modern love its stylish design and quality content, and have stocked the magazine since its launch.

In short, just about everyone who's seen the magazine recognises its value. But for it to continue and grow, Stew needs your support. 

The money we've made so far from subscriptions has only covered the cost of printing and distribution - yet with your backing, we can do so much more.

What will your funding do?

We've set an ambitious target to raise £20,000, which will enable us to do three vital things:

1. We can print and distribute the magazine for a second year.

2. This will give us time to run closely targeted marketing campaigns and open new distribution channels with retail partners to raise Stew's profile and lead to more sales.

3. And, crucially, we will be able to pay our contributors. The brilliant illustrators who make Stew look so wonderful are mostly students and recent graduates. They have generously waived their fees to help get the magazine off the ground, but these talented artists deserve to be paid, for Stew would be nothing without them.

What sort of campaigns will we run?

Whereas most magazines generate the bulk of their revenue from ads, Stew has a no-advertising policy to preserve our integrity and protect children from commercial pressures.

With sales and subscriptions our only source of income, we will use part of the funding to grow these through the following campaigns:

Schools - Since more than half of children aged between 8 and 12 admit to rarely reading, we aim to work with schools to support literacy and learning. Your funding will be used to create a schools pack so teachers can encourage parents to buy a subscription. With a percentage of sales going back to the school, teachers can instil a love of reading and at the same time generate much-needed cash.

Growing our circulation Stew is already stocked in Foyles and Tate Modern; a publicity campaign will enable us develop partnerships with other quality retailers in the UK and internationally and grow our newsstand sales.

With its modern design and contemporary content, we believe Stew would stand out in the crowded children's magazine section and fly off the shelves.

Your pledge will take Stew into its second year, it'll help our illustrators earn a living, and give us time to fulfil our potential.

Rewards for your support

We have some great rewards to thank you for your generosity. While it's important to keep down manufacturing and distribution costs that would eat into our funding, we believe these gifts are more than just token gestures of our gratitude, and reflect the creative qualities that make Stew unique. 

They include sets of postcards featuring artwork that's appeared in Stew, free subscriptions to the magazine for yourself or to give as a gift, and limited A4 prints of Stew covers signed by the artist. For full details of all the rewards, see the panel on the right.

Stew has made a big impact on the youngsters who've read it. With your help, it can help educate and entertain many more children.

Please note that Stew must reach its funding target or it won't receive a penny, and that no money will leave your account until and unless it hits that goal.

Risks and challenges

Stew is not an untested idea. Nor a work in progress or a 'project under development'. The magazine exists.

So instead of throwing money at a pipe dream that might never happen, you'll be getting behind something that's already up and running.

Stew has attracted thousands of enthusiastic readers since its launch and earned many glowing endorsements.

It has managed this on a zero marketing budget and without incurring any debt. Stew is a responsibly run, risk-free business. We've proved that the model works - now we need funding to grow.

Mainly through word of mouth, it has gained subscribers around the world, and in less than a year has been hailed a unique publication. Stew is a proven success - albeit a modest one. As it moves into its second year, your support would put the magazine on a sound financial footing and enable it to fulfil its potential.

As a journalist who has worked on national titles for many years, I feel I know how to produce a good-quality publication. And as a parent, I understand what interests and excites children in this age group.

In Stew, I believe I've combined my professional skills and parenting experience to create something that's popular with those young people who've seen it. With your support, I hope a lot more boys and girls will have the chance to enjoy Stew, the magazine for curious kids.

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Support

  1. Select this reward

    Pledge £5 or more About $6

    A specially designed Certificate of Excellence to pin on your wall, thanking you for your generous support

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  2. Select this reward

    Pledge £10 or more About $13

    A smart bookmark, featuring an illustration unique to Stew. Plus the Certificate of Excellence

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    11 backers
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  3. Select this reward

    Pledge £20 or more About $25

    A postcard featuring an illustration from Stew. Plus the Certificate of Excellence and Stew bookmark.

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    10 backers
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  4. Select this reward

    Pledge £40 or more About $51

    A brilliant Stew fridge magnet. Plus the Certificate of Excellence, Stew bookmark, postcard with a Stew illustration.

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    11 backers
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  5. Select this reward

    Pledge £100 or more About $127

    A one-year subscription to Stew, to keep for yourself or give to a person you nominate. Plus the Certificate of Excellence, bookmark, postcard, fridge magnet.

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    8 backers
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  6. Select this reward

    Pledge £250 or more About $316

    A set of six postcards featuring different illustrations from Stew. Plus the Certificate of Excellence, bookmark, fridge magnet, annual subscription.

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  7. Select this reward

    Pledge £500 or more About $633

    A limited signed print of a Stew cover. These superb illustrations, signed by the artist, can be framed and would grace any wall. Plus the Certificate of Excellence, bookmark, fridge magnet, annual subscription, set of six varied postcards.

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Funding period

- (31 days)