It all started in 2015. Struck by an idea, we decided to quit our normal day jobs in order to design and manufacture accessories inspired by the nautical way of life. We developed some pretty sleek designs, sold a great number, and we still do. The following year, we wanted to expand our line of accessories with something more. "Hello, watches!"
Several weeks were spent in foreign countries, visiting different factories to find a partner that we could truly value and rely on. Once we found our perfect match, it didn’t take long before the first collection ‘Belize’ was out (early 2016). After this, we felt certain in having found our niche and the sketching began once again. For this venture, we wanted to go outside the ordinary well-dressed, dapper watch that has been on the board for many years now. After numerous sample runs, discussions, sketches, and changes, we proudly present – the Panama Line!
This is Cassie and Cindy, waiting to be cleared for the "dust-free" assembling area. As you can see, it´s quite windy in the airlock. This is to ensure not a single dust particle can enter the "dust-free zone."
Every assembly worker has their task to follow before passing the tray with watch parts along to the next one.
Hands being mounted on the dials.
Pressure testing of the watch case. The glass cylinders above the machine inform the operator when and if there is any deviation in pressure. If so, the watch inside this chamber gets sorted out for another inspection to locate the problem, the issue is corrected, and then it’s tested once again until the pressure is exact.
Visual inspection of the watch and case. This is the last step before they are taken via the dust-free elevator up to the next floor, where mounting the straps and the final inspection takes place.
Inspection of sample batch Number 5. We totally made eight (8) diverse sample batches before we were 100% satisfied with the results and color options. Then the green flag was finally waved to start the production process. As you can see in the above image, the hands are different from the final design, as well as the case thickness, which is 10 mm here. In the final design, it´s 8.5 mm and the hands are in another, thinner design.
Stylish and elegant. Different models for different tastes and outfits. A total of 7 models is available for the launch.
Cut from a single mass of sapphire, it takes between 14 and 20 operations to obtain the final form. Not only does this enhance the dial’s beauty, but it also grows the functional purpose of the watch by increasing the dial's readability.
We wanted to create a unisex watch – not too small, yet not too big. We started out with a 42 mm case. After much feedback from our test-pilots, we decided to take it down a notch. 41 mm is just the perfect size for this kind of watch.
The two-level dial and sub-dial create a feeling of depth. Detailed index and inner ring in brushed stainless steel is one of many small but important details in the Panama design.
The Panama line is made to fit you in most situations and on a variety of occasions; therefore, we equipped the straps with "quick-release bars." This enable you to change the strap of your watch in seconds – no tools needed! The 5 ATM water classification is intended so you’ll be free of worry should you fall into the water during your Sunday hike. The Swiss Ronda 505 movement will make this watch your companion for many years to come – reliable Swiss quality all the way. The back of your watch has our signature engravement of the world globe, our statement to encourage traveling and always exploring what life has to offer!
The brushed case and lugs are 316L stainless steel, making the Panama line resistant to small scratches that can easily occur on other high-polished watch cases. Here, you can also clearly see the milling inspired from a Fanta screw cap.
The Panama Black - 3907-OS
The Panama Anthracite - 3902-OS
We wanted to create a design that works on all occasions and fits most styles. Not only should the watch look great on casual workdays, but also with a suit or when hiking in the woods.
Full instructions about the watch and its functions, as well as warranty information, can be read on the side card attached to your box.
The Panama line Kickstarter campaign will be divided into two (2) different shipping periods and three (3) offers. Basically, it´s the first buy, first serve precept.
Connect with us on social media channels (@jamesbartsofficial) to stay in the loop and for great inspiration!
Risks and challenges
James Barts LTD is already a fully operational company with running sales and retailed products in more than 40 locations. This watch line will be produced regardless of the Kickstarter Campaign’s result. The first batch is already in the finishing line of production, enabling us to offer delivery as early as November for the first 150 backers. Worth note: this is our second line of watches released. With that in mind, the risks are minimal compared to other projects where economy, production errors, and time can be a big challenge.Learn about accountability on Kickstarter
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