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HumanToolz Stand: The Best Mobile Stand for the iPad Air project video thumbnail
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$1,891 pledged of $32,000 goal
backers
$1,891 pledged of $32,000 goal
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About this project

Two years ago we successfully launched our first Mobile Stand for iPad®.  And customers have LOVED it!  Here is a very small sample of customer feedback we have received:

And the press has been equally enthusiastic for our breakthrough Mobile Stand. 

We are excited to now share our new Mobile Stand for the iPad Air™ providing improved performance with the same beautiful design and now at a much more affordable price for consumers, students, and business professionals. 

Design upgrades include:

  • High grade fiber-reinforced plastic which cradles the iPad for remarkable shock and scratch resistance
  • Improved hinge performance and integration 
  • Even easier to attach to or remove from your iPad

You deserve a more versatile stand for your iPad Air. As an active iPad user, you likely carry your iPad Air wherever you go and use it in every conceivable fashion. This take-the-iPad-everywhere utility is great, yet it is why iPad accessory cases and stands continue to be a major source of frustration -- most (still) only support limited viewing angles via clumsy and awkward configurations. Equally problematic, today's case-stands are heavy, cumbersome and unattractive. You deserve a better solution.

We have created a stand truly worthy of the iPad Air featuring a minimalist design that offers the most natural, mobile-friendly fit to the iPad Air.

The Humantoolz Mobile Stand is incredibly versatile in its support of unlimited viewing angles and ability to operate in both landscape and portrait modes. It offers perfect four corner and rear surface protection while working with the Apple Smart Cover® for superior all-around protection. In short, it is the most versatile mobile stand for the iPad Air.

Endless viewing angles. By using precision hinge technology the integrated kickstand supports any desired viewing angle in smooth and precise fashion, time after time. Support for any angle allows people of all heights to gain an optimal, comfortable view of their iPad while seated or standing and regardless of the distance to the iPad.

The stand will hold its position at any angle to support touch input for all of your iPad apps. The HumanToolz Mobile Stand even has a "keyboard stop" location that allows you to securely place the iPad at the optimal on-screen typing angle.

Landscape or portrait?  Both, of course.  Unlike most iPad cases and stands, the HumanToolz Mobile Stand supports both landscape and portrait orientations.   Simply rotate your iPad 90 degrees and adjust the HumanToolz kickstand.  Now you gain the much-needed flexibility to view documents and websites tailored to portrait viewing. 

Stable across all surfaces.  We designed the kickstand to be very stable everywhere you use your iPad.  This includes uneven, wobbly airline tray tables (even with turbulence), on a pillow, sofas or even in your bed.  

Works with the Apple Smart Cover to provide 360-degree protection.  Adding the HumanToolz Mobile Stand provides perfect protection from everyday handling (without lots of bulk or added weight) for the rear of your iPad Air.  

The 4-corner, high strength fiber-reinforced plastic design protects each corner and prevents the entire rear of the iPad from making contact with harmful surfaces.  As an added advantage to this combination, the magnetically attached Smart Cover remains easy to attach and remove as desired. 

Super mobile.  The HumanToolz Mobile Stand is ultra lightweight at 0.13 pounds (or 2.0 ounces) – that's about 50% less than the weight of the Smart Cover and up to 90% less than alternative cases!  The stand is as thin as 0.14 inches (or 0.35 cm) at each corner and 0.29 inches (or 0.74 cm) at the hinge. 

Secure, natural fit.  The Mobile Stand attaches securely as though it was part of the iPad's original design.  You never need to remove it; however, our new design allows for easy removal if desired.  Plus the stand improves how well the iPad feels and fits in your hands.  It curves ergonomically above the central hinge area for natural finger placement when holding your iPad.  And the finish is gorgeous, beautifully pleasing with the back of the iPad.

Quality design worthy of the iPad Air.  The new stand is made of a high quality fiber-reinforced plastic material yielding uncompromising performance -- increased impact strength and flexural strength.  The new material also allows our factory team to more consistently achieve accurate tolerances to within thousandths of an inch, critical for optimal fit to the iPad Air.  The net result is an exceptional quality look and feel with outstanding durability.

For all your apps.  Watch movies.  Make FaceTime calls.  Email.  Play games.  Browse the web.  Get work done.  And more.  The Mobile Stand enhances your comfort and interaction with any app. 

Attaching the stand is a snap.  The new Mobile Stand attaches securely to the iPad in seconds.  Once the top corners of the iPad are aligned with the stand you simply snap the corners into place. 

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More for Less.

We are frequently asked how the Mobile Stand compares with other iPad cases.  The short answer is quite well!  With the HumanToolz Mobile Stand you get more viewing angles, more viewing orientations, a more stable stand, and overall more performance for less ... less bulk and less weight for a very affordable price.

Thank You!  And Next Steps.  

We remain grateful for all of our current supporters and want to thank everyone who is backing us for the first time.  The new Mobile Stand design for the iPad Air is going through a final phase of refinements, and we need your support.  Your pledge will help us move forward with tooling and procuring initial production materials.  

We have been working on the new Mobile Stand design for the past year -- includes seven iterations of prototype stands to evaluate design upgrades. New features include:

  • High grade fiber-reinforced plastic which cradles the iPad for remarkable shock and scratch resistance
  • Improved hinge performance and integration 
  • Even easier to attach to or remove from your iPad

Through thoughtful engineering redesign, the new iPad stand not only outperforms its predecessor but also significantly reduces its cost -- a great value for consumers, students, and business professionals.

Our current schedule looking forward is as follows:

  • May: Complete the detailed design.  Select a manufacturing partner.
  • June: Kickoff tooling. 
  • July-August: Build pre-production samples for product testing & supply chain evaluation.  Validate product performance and user experience.  Refine the product design as necessary.
  • September: Begin production and initial delivery of rewards.

We have created some incredible rewards -- over 50% more affordable vs our first generation Mobile Stand!  Please share our project with all of your family, friends, and colleagues that appreciate great products and are thinking about buying or already own an iPad Air.  

Apple, the Apple logo, Smart Cover, iPad, and iPad Air are registered trademarks of Apple Inc.  All rights reserved. 

Risks and challenges

We have been working on the new Mobile Stand design for the past year. Our team has worked through most of the design details through seven iterations of prototype stands. We are confident we now have a design that is manufacturable and delivers a great user experience.

In parallel we have benchmarked additional manufacturers to improve our supply chain speed, lower costs, and increase production capacity without sacrificing quality. We have two very strong candidates identified and will be able to select a partner by early June.

We are applying lessons learned from the initial Mobile Stand we successfully launched via Kickstarter two years ago. And we continue to be well served from our 22+ years of experience successfully creating world class consumer products and brands during our time working for large multinational companies.

However, there are always risks with any new product and we expect to encounter one or two unexpected issues along the way. Our team believes we have mitigated most risks given the amount of design validation we have already completed via the numerous samples built, and we believe our schedule will accommodate any potential new issues.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    [BE INVOLVED] Track our project and help us make this project successful. We appreciate your support as we grow our mobile stand into a larger portfolio of designs.

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  2. Select this reward

    Pledge $29 or more About $29

    [I'll TAKE ONE] One HumanToolz Mobile Stand for the iPad Air - Continuous and Precise Viewing Angles. Landscape or Portrait Orientation. Stable. 2.0 ounces. Perfect Rear Surface Protection. Works with the Apple Smart Cover. Free shipping in the USA.

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  3. Select this reward

    Pledge $49 or more About $49

    [2-PACK BUNDLE] Two HumanToolz Mobile Stands for the iPad Air -- one for you and one for a family member, friend, work colleague, or an important client. Plus we'll include one free Multi-Purpose Screen Cleaning Kit. Free shipping in the USA.

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Funding period

- (32 days)