Urban Loft Coffee Company
Urban Loft Coffee Company
Urban Loft Coffee Company exists to provide the best cup of coffee in the Montgomery, Al and to do good for the community.
Urban Loft Coffee Company exists to provide the best cup of coffee in the Montgomery, Al and to do good for the community. Read more
About this project
What if you could fund a coffee shop that has a mission to change a city? Welcome to Urban Loft Coffee Company where we invite you to journey with us to change a city and beyond! 5% of every dollar spent at Urban Loft Coffee Company goes back into our city, state, and beyond! Let's do this together!
WHO WE ARE
Urban Loft Coffee Company exists to provide the best cup of coffee in the Montgomery, Al and to do good for the community, state, and beyond!
We exist to be a profitable business from year one that is involved in the community with our Do Good Initiative by giving 5% of every sell back to the community while providing the highest quality craft coffee in the river region.
Urban Loft Coffee Company from it’s very beginning will begin to establish itself as a local brand and impact in the community. Urban Loft will offer a high-end craft coffee and espresso along with quality tasty pastries. The Alley has become a go-to spot in Montgomery for entertainment such as concerts, art, and minor league baseball! Over the next several years there are plans to bring in new hotels (2 directly across the road from Urban Loft), new apartments, and new businesses. The upside for Urban Loft in downtown Montgomery is endless!
DO GOOD INITIATIVE
Urban Loft Coffee Company cares about our city. Montgomery, Alabama is steeped in history, some of it good and some of it bad. We want to be a part of the new history of Montgomery. Urban Loft wants to give back to the community in financial resources, people resources, and more! Every year it is in our budget to give away 5% of sells back to the community to impact in the areas where Montgomery hurts the most. We will ensure that every organization that we give to is utilizing that money for the benefit of those in our community. So let’s build a business and city together by launching Urban Loft!
Risks and challenges
The first challenge that we have is money. This is the challenge that most people face when starting a business. We plan to overcome this challenge by bringing key investments and partners that will help us to overcome this hurdle.
The second challenge that we will have is developing a loyal customer base. We will overcome this challenge by focusing on 3 key things. The first thing we will focus on is our product. We have secured a partnership with Seeds Coffee Company in Birmingham, Al that will ensure a high-quality product. Seeds will provide a single origin fair trade coffee that we believe fits our core belief that our company exists to do good for others. The second thing we will focus on is our process. We will continually review our bar setup to ensure that we are not only handing out a quality product but also doing it as fast as possible. The third area of focus for us is people. We believe in honoring our customers, investors, farmers, and employees by treating them fairly. We will always pay our employees a fair wage and ensure that the farmers that harvest our beans are paid fairly and that our investors are paid. We believe that as we focus on people, product, and process that we will develop a loyal customer base.
We also have an extensive social media plan. We will document daily our journey to open Urban Loft on our Facebook page by utilizing the Facebook Live feature. We will be handing out cards with our social media information on it in the downtown are to generate the initial following. We believe that people will be excited to see a new coffee shop coming to downtown and will tell their friends and this will generate an organic following.Learn about accountability on Kickstarter
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