What we do:
RR Lingerie's streamlined silhouettes are classic yet modern and stand apart as an intimate apparel brand designed by women for women. Each piece is made in the USA with the utmost attention to craftsmanship and fit. Fabric, trim, and hardware are carefully sourced to fit the RR aesthetic. Styles include bras, underwear, bodysuits, and slips in an array of shapes and silhouettes to flatter many different body shapes and preferences. Not only do our customers look to RR Lingerie for support and comfort in beautiful everyday wear, but they choose our lingerie because it is unique, thoughtfully produced, and inspired by the desire to elevate a woman's confidence.
How we plan to do it:
We are committed to producing RR Lingerie in the USA.
We are currently establishing relationships with pattern makers and small factories in New York that will meet demands for detail and construction. We understand the significance of employing local manufacturers that thrive on relationships with independent designers. This relationship ensures a creative process based on communication and quality assurance.
RR Lingerie will be available for sale in our webstore as well as at boutiques throughout the United States.
What each pledge helps us do:
-To pay our our pattern makers. We employ freelance fit specialists to perfect each design's level of support and comfort.
-To purchase fabric, trim, and hardware. We carefully select high quality mesh, organic cotton lining, super soft elastic trim, and unique artisan crafted hardware.
-To cut. Believe it or not, cutting is an entire business of its own. Factories cut the fabric with electronic rotary blades, quickly, and consistently to scale.
-To pay our sewing operators. Our sewing operators are hardworking New Yorkers who love this city the way we do, and we're proud to support their dreams, too!
-To launch our webstore. We've heard your requests for RR Lingerie and we're eager to get it to you! We're creating an easy to navigate webstore with all of our products at your fingertips!
-Kickstarter fees and rewards. Crowdfunding isn't free, so a percentage of all donations goes to Kickstarter. We appreciate your support and want to reward our backers with interesting and creative gifts to say thanks!
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Risks and challenges
We are firmly committed to producing RR Lingerie in the USA, however local factories must charge more in order to run their businesses, and these businesses are becoming limited. Though it may be a challenge to produce in the USA, we see it as an opportunity to help build a stronger community of small factories, to build relationships that are long lasting and to have the most control and supervision over an impeccable end product.Learn about accountability on Kickstarter
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