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BRUJAS is launching a limited edition streetwear line called 1971 to benefit people targeted by the prison system.
BRUJAS is launching a limited edition streetwear line called 1971 to benefit people targeted by the prison system.
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389 backers pledged $22,739 to help bring this project to life.

About

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$22,739

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On September 9, 1971, 1,000 prisoners, most of them black and brown, rioted and seized control of Attica prison in New York. After four days of negotiations and taking hostages, authorities agreed to 28 of the prisoners' demands such as better medical treatment, fair visitation rights, and an end to physical brutality. 45 years later, prisoners launched a national work strike demanding an end to prison slavery, which entered its second consecutive month this week.

BRUJAS is releasing a limited edition streetwear line called 1971. The line is for all those who refuse to be governed by systems of exploitation and control. Support our first run by pre-ordering our 1971 P.E. two piece set. Designed by emerging artists CZARQUAN of Nocturnal Sons Posse and Robin Giordani of The Corner Society, the initial run is inspired by prison rebels, deviants, and the brujas of the past, present and future. All the profits from 1971 will go towards materially supporting people facing time in the prison system. 

Help us launch our line by placing pre-orders throughout the duration of this Kickstarter!

a closer look

 

 

 

 

 

 

 

 

 

 


about the design 

The words featured on 1971 two-piece are references to the writing of Neal Shirley, Angela Y. Davis, and the FTTP periodical, and the designs are inspired by uprisings inside of prisons: from Attica in 1971 and the Bedford Hills Women’s Correctional Facility riot in New York in 1974, to the queer prisoner who started a fire in a segregation unit at Holman in Alabama in 2015, to the prisoner work stoppages taking place across the country this past month. 

where the money is going

In the midst of massive social unrest, we find it increasingly important to materially support people being targeted by the state. As a collective, we believe that people who are impacted by policing and incarceration on a day-to-day should be in charge of allocating these funds as they see fit. Because of this, profits of the 1971 will be shared directly between Freedom2Live (F2L), a network of people supporting queer/trans people of color facing time in prison in NY, and affected members of the BRUJAS community. The funds may be used in various ways including but not limited to: giving people cash money upon their release from prison, keeping people’s commissaries stacked, contributing to a bond fund towards somebody’s bail, and paying lawyer fees and related costs. 

our initial run 

colors

Shirt:
  • White garments / black lettering 
  • Black garments / white lettering

Shorts:

  • White garments / black lettering 
  • Black garments / white lettering

Material details: Shirt: 100% Cotton, Shorts: Heavyweight 100% cotton jersey knit, Elastic waistband, 6-inch inseam, Double-needle hemmed bottom.

size guide

 

get yours!

FAQs

UPDATE: Will you continue to take pre-orders and pledges on this project now that you've reached your goal?

First of all, we want to thank all of our incredible backers for all the love and support for 1971 we've received, and all the vital feedback we've gotten from anti-prison activists along the way. You might be wondering what's next now that we've hit our goal. Well, we'll continue to take pre-orders of the 1971 shirts, and two-pieces (and 2 two-pieces in both black and white!) The more money we're able to raise through this Kickstarter, the more looks that we get pre-orders for, the more funds we'll be able to put into the newly formed BRUJAS Legal Fund. We're setting a stretch goal of $19,710 in hopes of expanding the BRUJAS x 1971 line into the next season (yes, that means SPRING 17 looks!) and being able to grow the legal fund even more which, as we spoke about in the project description, will materially support people in our community facing charges and persecution in the New York prison system as well as other vital prisoner solidarity organizing projects. Thanks so much again! Let's keep this thing going!

How do I tell you what size I want this product in?

Good question! Once we hit our goal of $10,000 to launch the 1971 line, you’ll receive a survey via email which will ask you to specify your sizes and confirm your shipping address.

Do you take orders from outside of the United States?

Unfortunately, no. We will not be taking international orders for this project. If you subscribe to updates on this project, we will announce when the 1971 line is available for sale on the BRUJAS website in which it may be available for international shipping. Please stay tuned.

I’ve never heard of this kind of thing before. What other anti-prison stuff is going on that I can plug into?

By no means is this a new idea; people have been selling stickers and T-shirts or throwing parties to get their friends out of prison for ages. 1971 is just one of many efforts by people on the outside of prisons to be in solidarity with people who are incarcerated — from noise demonstrations outside of jails to letter writing, to packing the court. On our part, BRUJAS will be facilitating workshops, letter writing sessions, and discussions during the release of this product to mobilize our communities and deepen our understanding of the prison society and the ongoing resistance on both sides of the wall. You can and should also check out these groups for more information on prisoner solidarity organizing in your area: Incarcerated Workers Organizing Committee, Free Alabama Movement, Free Ohio Movement, Bay Area Anti-Repression Committee, Black and Pink, F2L, and related groups. 

Where can I direct press inquiries? 

Please direct all inquiries regarding 1971 to Arianna Gil at gnarianna@gmail.com and Isabelle Nastasia at Isabelle.nastasia@gmail.com.

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Video Credits: 
Video production and editing: Alice Plati 
Creator: Arianna Gil 
Music: Arianna Gil, CZARQUAN, and Tony Seltzer 
Archival clips: Baltimore uprising following the murder of Freddie Gray by police in 2015, Attica uprising in 1971, Holman prison riot in 2015.

Product Credits:
Product designers: CZARQUAN and Robin Giordani
Project managers: Arianna Gil and Isabelle Nastasia
Screen printers: Brian Montesino at Pure Prints USA
Photos: Laurel Golio 
White Team Group Shot (FILM): Jacob Consenstein 
Every aspect of production was dreamed up and executed by kids who grew up in New York City.
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Risks and challenges

Lead time and delivery: Our goal is to produce our garments and get them on you within two-months. In the event of delays, we promise to keep you informed with an adjusted timeline. However, our team is highly experienced in producing wearable street fashion as well as product design and mail order fulfillment. Luckily our team is comprised of local NYC youth who will work closely with us through each step of the production process. We will keep in touch and if we do face any hurdles, you'll be the first to know about them.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

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    You can donate any amount without a perk just for the heck of it...

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    Brujas Sticker Pack

    A stack of square vinyl Brujas sticker

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    Brujas x 1971 Tee

    Limited edition tee designed by CZARQUAN and Robin Giordani.

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    197 backers
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    Pledge $85 or more About $85

    Brujas x 1971 Two-piece

    Limited edition two-piece (shirt and shorts) in Black designed by CZARQUAN and Robin Giordani.

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    96 backers
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    Pledge $170 or more About $170

    2 Brujas x 1971 Two-piece

    2 orders of limited edition two-piece (2 shirts and 2 shorts) in Black and White designed by CZARQUAN and Robin Giordani.

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Funding period

- (30 days)