What do we hope to achieve? We're taking a 100 year old $1 bill and slicing it up into 100 pieces, and in turn seek 100 backers in 100 different locations across the world to bring them all back together again as one, online.
Everything has a story to tell: The $1 bill is an icon of history, and this 100 year old artefact probably has one hell of a story to tell. Somehow along the way it's ended up in the UK, but rather than being stuffed in a draw somewhere to be forgotten again, we're adding a very new chapter to this particular banknotes tale.
What will you receive and what do we want you to do? At the very least all backers will receive their limited edition piece. Beyond this, we want to host further information about the pieces upon the website. So we will invite backers to share with us details on its new location, and hopefully even a photo of it in their hands. If backers also choose to share commentary or feedback on the idea, then that would be a bonus.
The available pieces: Below we have shown enlarged visuals of all the pieces available to backers. There are only 100 in total, they're all one of a kind and totally unique – so they're all truly limited edition. Take a look, find one you like, and scroll through probably the longest reward listing in Kickstarter history to find the relevant number, and pledge.
Why are we doing it? For us, Make 100 couldn't have taken us any further away from the routine of running of a design studio than it has. For once, we've got the opportunity to share an idea with a massive and diverse group of people, and to let it run wild, to find its own way. We're excited to see how people will engage and react to it, and to learn about what motivates each backer to pledge their support. Above and beyond all this though, we just want to have fun with it.
Which piece will you choose? There are any number of reasons why backers will pledge their support and choose one piece over another – which is one of the things we're fascinated by. For some it could be purely a financial thing, where they can only afford so much. For others; it might be the design of the piece, or the fact that the absolute highest and lowest numbers are seen as the most desirable amongst collectors, or the number has a particular significance - like a birth year.
Why are we using a $1 bill and not a £1 note? Have you ever seen a 1917 British banknote? It doesn't come close to the 1917 US dollar in terms of design. Basically, every part of the $1 bill is beautifully illustrated – so for us this makes each piece far more interesting to look at. Plus, the US Dollar is the global currency, so more people will relate to it.
Why are pledge values set in increments of scale? It you haven't guessed already, we've really pushed the boat out on the 100 theme. We looked at introducing a common value across all the pieces, but were really drawn to just seeing how people will engage with the system we've set. We hope to find backers for all the 100 pieces — but if not, our aim is to find just enough to help us hit our target and cover costs, so we can at least offer the remaining pieces through the website.
What's the plan after this project ends? 99.9% of our studio time is committed to fulfilling client projects – after all we all have bills to pay, and 99.9% of our personal time is committed to being with the kids – after all, we only get that time once. But no matter what, and as we have done before, we will honour the project if it successfully funds. If we have the fortune to exceed our target, then this will be used to buy studio time – which will allow us to get off the ground other ideas we would dearly love to push through Kickstarter.
Thank you for taking the time to get this far down the page. We hope that you find it interesting, and so much so that you see the bigger idea. If you have any question, then please do feel free to get in touch. David + Ruth
Risks and challenges
We run a small design studio by day, so are well equipped to overcome almost any challenge. Our only concern is with slicing the note into pieces, and how precise we can be when doing it - after all we've only got one chance - so that's why were getting help from an experienced illustrator who's a dab hand with a scalpel.Learn about accountability on Kickstarter