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The illuminating photo cube that brings new life to your Instagram and mobile device photos.
The illuminating photo cube that brings new life to your Instagram and mobile device photos.
363 backers pledged $19,342 to help bring this project to life.

About

Cubee: The Illuminating Instagram Photo Cube project video thumbnail
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$19,342

363

Press Coverage
Press Coverage

Cubee is the first and only photo cube frame specifically designed to display your printed Instagram and mobile device photographs. The Cubee unit combined with our interactive ordering system allows you to take 5 of your favorite photos and customize your own unique, portable table light. It makes the perfect personalized gift ...or keep it for yourself! Whoever Cubee is intended for, they'll be sure to enjoy and love.

Cubee: The Illuminating Instagram Photo Cube
Cubee: The Illuminating Instagram Photo Cube
Say hello to your new night light
Say hello to your new night light
Makes the perfect gift
Makes the perfect gift

How Cubee Works

We spent many months developing a beautiful website for you to customize and order your Cubee light. It's very easy to use. We added some special features to make the process as fun as it is efficient. Here's how it works:

Step 1: Connect

Choose 5 of your favorite photos
Choose 5 of your favorite photos

You connect to your Instagram account through the Cubee website and selects 5 of your favorite photos (you can also upload photos directly from your mobile device or computer - coming soon).

Step 2: Preview

Preview with the 3D simulator
Preview with the 3D simulator

Once you have your photos selected, you then can customize and preview your new Cubee using the website's 3D cube simulator. 

Step 3: Order

Your customized Cubee light
Your customized Cubee light

All satisfied? Just check out and the order is sent to the Cubee team. The photos are printed on KODAK Universal Backlit Film, placed into the device and shipped ready to enjoy.

You can see how it works yourself by making a test Cubee for FREE on our website: www.hellocubee.com OR just click on any of the photos on this page :)

Device Features

The photos are interchangeable so there is no limit to how many you can collect to customize. 

Slide open to access photos
Slide open to access photos

A single 12mm LED light illuminates Cubee with a nice uniform glow.

Illuminates nice and uniform
Illuminates nice and uniform

The device itself is rechargeable from any USB port and has a continuous light time of approximately 8 hours per 90 minute charge.

Base, power button and charging port
Base, power button and charging port

(additional details in the section below)

Development

The inventor and CEO of the startup, Justin Anthony Lemus says he came up with the idea while visiting his childhood home, noticing an old 1970’s acrylic photo cube.

“The original acrylic photo cube was able to take 5 or 6 flat pictures and turn them into something you couldn’ t help but want to pick up, touch and look at. I wanted to recreate that feeling with Cubee. By adding some of today's technology to the simplistic design of that classic cube, we were able to develop a more functional version that's not only fun, but also a tangible way to display your Instagram photos."

- Justin Anthony Lemus

Original 1970's photo cube & Cubee
Original 1970's photo cube & Cubee

We started with figuring out the perfect size, settling on a 3.25” cube design. Slightly smaller than the original 1970’s cube, our new size easily fits in one hand and won't overwhelm the space you have it displayed on. This size also allows for all 5 photos to be printed on a standard 8.5 x 11" paper scale (single sheet). This opens up possibilities for a "print-at-home” version in the future.

Next was figuring out the best way to illuminate and power Cubee. We tested dozens of lights and batteries. Configuring the inner components was also difficult with very little space to work, all while being careful to not have anything in front of where the light needed to shine (causing inner shadows). We settled on a re-chargeable Lithium battery, saving space and adding a 8-hour light time per 90 minute charge. For the light source we went with a single 12mm Warm White LED. The 3400K color temperature adds ambiance without being distracting. And with a 360º viewing angle, it allows Cubee its uniform glow.

A few test prototypes
A few test prototypes
Finalizing our design
Finalizing our design

Our background in large format printing came into play when deciding what the best material to use for the photos would be. The KODAK Universal Backlit Film is the same material we use when printing professional backlit posters. Unlike photo paper, this material doesn't contain any paper fibers so there is no dark or "blotchy" spots when light is shined through. You get an even translucent glow every time.

From the beginning, we knew we wanted to somehow incorporate Instagram and photos you take with your cell phone. We designed our website with Instagram API, making it easy to transfer those photos and customize your Cubee. Don't want to use Instagram? No problem! We are currently finishing up development on being able to upload photos directly from your phone or computer. As an added feature, we designed a 3D cube simulator into the website allowing you to preview what your Cubee will look like before you purchase. It's really fun! You can try it out here.

Pledges & Rewards

By making a pledge to the Cubee project you are not only getting a really cool table light, but also helping to get our small company off the ground. We worked night and day this past year to develop a product and website that we are very proud of. We hope that you will like it as much as we do :)

Support pledges start at $15. As a reward you will receive a personalized "thank you" card and a special edition Cubee lapel pin. This pin will be made exclusively for our Kickstarter backers. It's high quality hard enamel and measures .75 inches. This is a cool pin!

Support pledge: Cubee / Kickstarter pledge pin
Support pledge: Cubee / Kickstarter pledge pin

Product pledges start at $30 ($25 for 'Early Bird' pledges). As a reward you will receive 1 Cubee light, 1 USB charging cord, and 5 personalized backlit prints (1 set). You can get additional photo sets by adding $5 to any pledge tier.

Product pledge: 1 Cubee light, 1 USB charging cord, 5 personalized backlit prints
Product pledge: 1 Cubee light, 1 USB charging cord, 5 personalized backlit prints

Pledges with 2 Cubees or more will receive these nice plastic gift boxes along with their rewards. Remember, the holidays are just around the corner. Knock a few names off your list early!

Package Design Concept 1
Package Design Concept 1
Additional photos sets available ($5 per set)
Additional photos sets available ($5 per set)

Timeline

Sept. 15th

Launch of our campaign! Lasting 35 days and ending on Oct. 20th. We will continue our marketing, updating backers, and answering all questions through its entirety. 

October 1st

We plan on placing our orders for production on October 1st (pending our goal being reached). This will give us a bit of a jumpstart on prepping of production.

October 20th

The Kickstarter campaign will end on Monday, October 20th. By this time we should have already begun receiving some assembly materials and finishing up with prepping.

November 3rd

All materials will have been received and we will have started production assembly.

November 23rd

The bulk of the rewards will be assembled and started shipping. We will continue production through December, until all Kickstarter rewards are shipped. Also, we will not ship any new orders until all our Kickstarter rewards are fulfilled. 

Thank You

It has been a long and strenuous journey to get Cubee to this point. We now need your help to continue the project and "kickstart" our business. Anything you can do will be greatly appreciated.

Thanks for stoping by!

Sweet dreams Kickstarter... Zzz Zzz zzz
Sweet dreams Kickstarter... Zzz Zzz zzz

Visit www.hellocubee.com for more information and to create your own test Cubee now!

Risks and challenges

When developing any sort of product, be it physical or digital there are some risk and challenges along the way. It gets even more complicated when dealing with both. Fortunately, we have a great team with the skills and experience to finish the job correctly. Here is what we face in the upcoming months:

1. Financial Backing
Without your support, we can't cover the cost of tooling and get a handle on the minimum order quantity we need for the first batch. Only your help gets us there.

2. Tooling Cost
We have made a pretty good start on this and produced some great first samples. To get the tooling refined to produce Cubee at volume it’s going to take more time, money and effort.

3. Web
This part of the project is about 95% done. Getting funded means we can finish with a full e-commerce site and add some special features to make the ordering experience even better.

4. Rollout
Once we reach our funding goal, we'll need to send Cubee’s to all our backers. This will involve shipping from China, assembly in the US, developing each individual photo set, boxing them up and sending them across the world. We have experience in this from our previous ventures, but Cubee is just that much more complex.

We are looking to trickle units out in increasing volumes to test all our processes as we go and iron out any kinks as early as we can. With your support, we can tackle anything that comes our way and get Cubee out into the world.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thanks for the support! Every little bit helps us get closer to our goal. Stay tuned for Cubee product updates, company news and promotions.

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    4 backers
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  2. Select this reward

    Pledge $15 or more About $15

    Cubee Pin Pledge - Exclusively for our Kickstarter supporters, this lapel pin is made of a high quality enamel and measures .75 inches. You are now in our club! Wear it proudly. Along with the pin, you will also receive a personalized "thank you" card.

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    2 backers
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  3. Reward no longer available

    Pledge $25 or more About $25

    EARLY BIRD SPECIAL - Thanks for the early support! First 100 people get a Cubee for $25. You will receive 1 Cubee light, 1 USB charging cord, and 5 personalized backlit photo prints. Free US shipping.

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    Reward no longer available 100 backers
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  4. Select this reward

    Pledge $30 or more About $30

    Basic Cubee Pledge - This is it! You will receive 1 Cubee light, 1 USB charging cord, and 5 personalized backlit photo prints. Free US shipping.

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    152 backers
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  5. Select this reward

    Pledge $35 or more About $35

    Cubee + Pin Pledge - You're now in our club! You will receive 1 Cubee light, 1 USB charging cord, and 5 personalized backlit photo prints. You will also receive a Kickstarter exclusive Cubee lapel pin. Free US shipping.

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    17 backers
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  6. Select this reward

    Pledge $65 or more About $65

    2 Cubee Gift Pledge - One for you, one for a friend! You will receive 2 Cubee lights, 2 USB charging cords, and 10 personalized backlit photo prints. You will also receive 2 Cubee gift boxes and 1 Cubee lapel pin. Free US shipping.

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    49 backers
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  7. Select this reward

    Pledge $95 or more About $95

    3 Cubee Gift Pledge - One for you, 2 for your friends! You will receive 3 Cubee lights, 3 USB charging cords, and 15 personalized backlit photo prints. You will also receive 3 Cubee gift boxes and 1 Cubee lapel pin. Free US shipping.

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    20 backers
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  8. Select this reward

    Pledge $125 or more About $125

    4 Cubee Gift Pledge - One for you, 3 for your friends! You will receive 4 Cubee lights, 4 USB charging cords, and 20 personalized backlit photo prints. You will also receive 4 Cubee gift boxes and 1 Cubee lapel pin. Free US shipping.

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    13 backers
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  9. Select this reward

    Pledge $3,100 or more About $3,100

    100 Cubee Corp. Gift Pledge - The BEST office gifts. You will receive 100 Cubee lights, 100 USB charging cords, 100 Cubee gift boxes, 5 personalize photo prints in each unit and 1 Cubee lapel pin. In addition, each Cubee will come with a promo code for 5 additional photo prints (free) to be ordered on a later date. Free US shipping.

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    1 backer
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Funding period

- (35 days)