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Addicting the Nation, one bite of buttercream sugar cookie at a time!
Addicting the Nation, one bite of buttercream sugar cookie at a time!
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94 backers pledged $15,910 to help bring this project to life.

About this project

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$15,910

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In 2007, Swoon began as PS Sweets, when Paula Hahn started serving her delectable and beautifully decorated sugar cookies at art gallery openings hosted by her daughter-in-law, Sofia Varanka Hudson. When the crowds kept coming back for more sugar cookies, Sofia realized a business was to be had.


In 2010, Sofia joined creative forces with architect/moonlight baker, Lauren Wendlandt, who generously offered her kitchen to allow the business to grow. This spring Lauren had to sell her building and Swoon needs to build a new home. Due to their anticipated growth, Swoon would like to build a licensed commercial kitchen large enough for new wholesale and national opportunities.

The talented forces at Meers Advertising saw potential in the little cookie company and offered to assist in building a strong brand identity for the bakery. In 2011, PS Sweets morphed into the sophisticated Swoon. With a sleek new look and a name to match, this cookie company is ready to spread its wings conquer the country. 

Your generosity will not go unrewarded! Please consider donating a pinch, a tablespoon or a cup and Swoon will send you sweet thanks in return.

Visit us at www.justswoon.com and see our newest creations on facebook at http://goo.gl/cDJvl

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  1. Select this reward

    Pledge $5 or more About $5

    A sweet note of thanks.

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    3 backers
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  2. Select this reward

    Pledge $10 or more About $10

    A sweet note of thanks along with a Swoon-approved cookie cutter

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    6 backers
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  3. Select this reward

    Pledge $25 or more About $25

    All the sweetness above along with a festive bottle of candy sprinkles.

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    9 backers
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  4. Select this reward

    Pledge $50 or more About $50

    A Swoon pint glass, perfectly sized glass for milk to dunk your cookies in.

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    20 backers
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  5. Select this reward

    Pledge $75 or more About $75

    A Swoon-worthy apron to inspire you to create sweetness in your own kitchen.

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    1 backer
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  6. Select this reward

    Pledge $100 or more About $100

    1 dozen Swoon cookies - Summer or 4th of July assortment

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    19 backers
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  7. Select this reward

    Pledge $125 or more About $125

    1 dozen custom Swoon cookies of your choice. We can create to match your whim!

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    4 backers
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  8. Select this reward

    Pledge $175 or more About $175

    1 dozen Summer cookies and a Swoon-worthy apron . Put on the apron and say you made them. We won't tell!

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    2 backers
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  9. Select this reward

    Pledge $300 or more About $300

    3 dozen Swoon cookies of your choice along with all the other wonderful (non-cookie) prizes mentioned above.

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    3 backers
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  10. Select this reward

    Pledge $500 or more About $500

    A decorate-your-own cookie kit including all the necessary toppings to create 24 of your very own cookies. Makes a wonderful party gift for kids of all ages!

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    0 backers
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  11. Select this reward

    Pledge $1,000 or more About $1,000

    A 6-month membership to the Cookie-of-the-Month Club along with a Swoon apron. For your next dinner party throw on your apron, plate the cookies and everyone will think you made them yourself!

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    2 backers
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  12. Select this reward

    Pledge $2,000 or more About $2,000

    A 12-month membership to the Cookie-of-the-Month Club. Just imagine cookies showing up at your door step every single month! You'll become so popular, you may need to hide.

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    0 backers
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Funding period

- (31 days)