LAB. Bringing Watch Customization to a New Level.
Your chance to customize a one of a kind watch and mark it with a personal engraving on the case back.
This project will only be funded if it reaches its goal by Fri, December 7 2018 5:52 PM UTC +00:00.
Immerse yourself in our new unisex timepiece - chapter by chapter. Uncover the thought behind the arching shape. Find out what powers the LAB. Explore the opportunity to customize your one of a kind watch and mark it with a personal engraving to match your personality and style.
LAB is the most alterable watch you’ll ever encounter; nearly all components are customizable and in the infinite design expressions the watch comes to live. Explore all of your customizing options and test-drive your favorite design combinations with our customizing tool.
Nothing’s truly unique before you mark it with your own words. We’ve saved the full back side of the watch case for a personal engraving. The only restriction is the number of characters (up to 4 lines of each 25 characters) so let your imagination run wild. Your watch is delivered with your personal laser engraving at no extra charge – and alongside your message is your watch’s individual serial number. After all, you’re one of a kind. If you need inspiration on what to write, feel free to grab and modify one of these suggestions:
LAB is born out of a collaboration. We wanted to combine our years of expertise with the curled minds of 28 UCN design talents. To create a watch that would match current trends yet stay in vogue through times.
With a trained eye for graphic aesthetics, the group of selected students worked on both the logo and dial. And in the end, the most beautiful designs were presented to a group of opinioned people who made the final decision. Logo, dial, straps and hands took their form. LAB was born.
Selecting materials and movement has been one of the most essential tasks in the creation of LAB. And we are darn proud of the result. The precision of the Japanese quartz and the resilience of the surgical steel make LAB a timepiece that not only lasts a lifetime and beyond - but entails the aesthetic traits of true craft and diligence in every fiber.
To ensure the highest corrosion resistance as possible, we’ve used one of the best and most expensive steel qualities around, 316L Stainless Steel – also known as surgical steel. For the coloring, we went with a PVD coating instead of regular plating. This means that the color has actually penetrated the surface of the steel and thus won’t likely be worn off by time.
If you want perfection you go to Japan. And so we did. The LAB by Miang Copenhagen is equipped with a VD78 quartz from Seiko - a battery-driven movement with superior precision and operational reliability.
Read on to discover the most significant details of the design. The watch case is designed by Jens Ole Miang who found a way to accentuate the organic sensation through transitions and shape; The slightly domed crystal creates a seamless transition to the prominently arching watch case of stainless steel, making the two materials - despite their vast differences - appear as one. No beginning. No end. Just like time.
Case, bezel and crown come in three sleek colors: Steel, PVD Gun and PVD Rose Gold that will all add a luxury feel to the watch. Mix them to create an expression that reflects your personality. With its 38 mm in diameter the size of the case makes LAB a unisex model – we won’t let gender dictate your choice.
In a classic watch you’ll find a 12-hour circle displaying time through the movement of centrally mounted hour-, minute- and second hands. In LAB we’ve split this function in two; seconds are separated from hours and minutes and placed in a small and elegant subdial located beneath the center. This detail is quite costly but it changes the whole dynamic of the design, demonstrating the beauty of eccentricity in a context of the classic. To complete the sensation, we decided to sculpt the 12-hour circle and subdial with oil pressing instead of just printing them on. The dial comes in 10 different color combinations – we’re sure you’ll find one you love.
The logo is also found on the crown. Once again subtle and discrete. And in great contrast to the crown that is twice the size of a regular crown - to highlight the functionality and edge up the design. The regular 3-4 mm has become 6.5 mm. Furthermore, we’ve created a contrast to the arching and seamless design language by slightly moving the crown away from the case and making the top flat. In this way, the crown interrupts the smooth sensation and gives character to the watch.
LAB will empower you to express your personal style. Even when it changes. The many style combinations include 10 different types of straps that, with a quick-change system, allows you to alter your look within seconds, without any tools. Again and again. When seasons change. When occasion change. Or when you change.
You’ll find 2 straps made of Italian calf leather, 1 strap made of pure grey wool and 7 straps of Italian suede. All with a 316L stainless steel buckle that follows the color of the watch case – and thus follows your choice. All are sewn by hand with tone in tone stitching to support the organic, seamless feel of the watch and all are lined with a soft suede on the back for a luxurious feeling against the skin. When you purchase a LAB, one strap of your choice is included. But feel free to buy them all. Just add DKK 160 (approx. USD 25 / EUR 22) to your pledge for the extra strap including buckle - once the campaign is finished you can choose which extra strap(s) you want with your watch.
The color of time
The shape of the hands has been carefully chosen by our focus group. But it’s up to you to decide the colors. Choose between 9 different colors for the second hand and 5 different colors for hour- and minute hands.
And save money at the same time? We’ve build a reward system for the quickest and the most excited. There are two simple rules: #1 The more you buy, the more you save. #2 The sooner you buy the more you save. You can obtain a quantity discount on up to 61% and a super early bird discount of 51%. And remember that for 6 out the 7 rewards, we only got a limited amount of offerings, so we might run out before the campaign ends.
We are happy to deliver your reward as a gift certificate. This way, you can give the ultimate personal gift, as the receiver gets a code to customize his or her very own watch.
Every LAB by Miang Copenhagen watch comes with a 2-year international warranty. In fact we believe so much in our product that we provide each watch with a 100-days money back guarantee – no questions asked!
We created Miang Copenhagen with the goal of establishing a watch brand that gives the creative freedom and personal style choice back to the wearer. Personalized watches with the potential of many changing looks – essentially offering multiple watch designs in one. And we are offering it without expensive middlemen. Directly from us to you. This business model saves our customers more than 50% compared to the traditional retail model. And our concept works! We’ve had overwhelming success with our Flash Automatic and Bespoke - sold online to clients all over the world. With LAB we’ve made customizable watches even more accessible to our global fans. Expectations are high!
Watches are shipped with UPS, DHL, Fedex or a similar trackable service, depending on destination country. Shipping charges to backers doorstep are included in the pledge (so called incoterms DAP – delivery at place). Customs duties, fees and VAT are not included in the pledge and must be paid separately by the backer, if applicable.
Please feel free to drop us a line at firstname.lastname@example.org
Risks and challenges
A few things can potentially obstruct and delay a project of this kind. Every component except from the movement is custom made, made by different manufacturers before it's assembled to each order. The biggest risk of this process is a delay with a supplier, which in turn can delay the entire production. But it happens rarely!
We have more than 20 years of experience with production of small and custom watch series and excellent personal relations with our trusted supply partners built through more than 50 travels to Hong Kong and China. This, combined with our experience with our successful bespoke watch projects, we know better than any, what it takes to minimize risks and potential delays. We already have physical prototypes (not just 3D prints), which also minimize the risk of delays considerably. We’re ready when you are!
- All gone!