Re-launch of the LAB campaign
Dear backers and followers,
The LAB campaign is now 75% funded with 12 days to go, meaning that it will most probably be funded by the end of the campaign.
As good as this may sound, I have received quite a lot of feedback that the campaign itself is quite long and complex with a lot of information to digest.
It is my impression that this is holding back a substantial number of potential backers.
Based on this I have decided to cancel the campaign today, re-structure and simplify it and re-launch the new version in a few days.
This has not been an easy decision to make but I believe it is the right decision.
Furthermore, I have decided to amend the LAB crystal from sapphire glass to hardened mineral glass. This will make the LAB even more competitive pricewise, meaning that the price will be reduced by DKK 200 (app, US$ 30 / EUR 27).
On the new campaign LAB can be yours from only DKK 695 / US$ 106 / € 93. This reward tier will be available for the first 24 hours of the campaign.
I will keep you posted as for the new launch date and time next week.
I apologize for the inconvenience and hope that you will bear with me. Pledges cannot be moved automatically, so I hope you will back LAB again on the new campaign once it’s live.
For any questions you are welcome to email me at firstname.lastname@example.org
Jens Ole Miang