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Revolutionary veterinarian-designed product for cats. The NoBowl Feeding System enables cats to fulfill their natural hunting instinct.
Revolutionary veterinarian-designed product for cats. The NoBowl Feeding System enables cats to fulfill their natural hunting instinct.
Revolutionary veterinarian-designed product for cats. The NoBowl Feeding System enables cats to fulfill their natural hunting instinct.
1,959 backers pledged $136,186 to help bring this project to life.

About

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NoBowl Feeding System: A Brilliant Solution for Cat Wellness

$136,186

1,959

The NoBowl Feeding System
The NoBowl Feeding System

Inspired by Nature. Based in Science. Loved by Cats.™

The NoBowl Feeding System is a new and ingenious invention that replaces the bowl with the hunt. Developed and designed by veterinarian Dr. Liz Bales (TheCatvocate.com) this commonsense solution reawakens your cat’s natural instincts helping it become what it always wanted to be - a happy healthy hunter, all while indoors. Dr. Bales applied the science and behavioral findings of established leaders in veterinary medicine and designed a revolution in cat feeding that finally supports the cat’s physical and mental health.

Clean, safe and easy to use, the NoBowl Feeding System dispenses the dry food your cat loves in a way that triggers the inborn feline cycle of hunting, playing with prey, eating, grooming and sleeping.

5 NoBowls in a Feeding System Set
5 NoBowls in a Feeding System Set

The NoBowl Feeding System incorporates the science of feline behavior to focus on all of the senses that simulate the way cats hunt and incorporated them into a portion-controlled complete feeding system that meets all of their needs. Smell, predictable motion, precision release of food and a tactile skin.

What has been just as important in the creation of the NoBowl Feeding System is what Dr. Bales intentionally did NOT put into the design. While a portion of the cat population may enjoy motion, sound or lights, this can create avoidance behavior during eating and in some cases be terribly frightening to cats.

What separates the NoBowl Feeding System from other environmental enrichment products is that the NoBowl meets all of a cat's needs during the eating process. The tactile design of the NoBowl Skin stimulates your cat’s natural use of its claws and teeth to fulfill its need to grip and play with its food.

Your NoBowl Feeding System consists of:

Anatomy of a NoBowl™
Anatomy of a NoBowl™

1 x NoBowl Trainer™: Multiple dispensing holes - with quick and easy reward for effort. Shallow well - for 1/5th daily ration* You’ll have multiple daily training opportunities without overfilling your cat.

5 x Naked NoBowl™: Designed to mimic the body of prey, the oval shape intentionally rolls in a predictable way that cats associate with the hunt. Two dispensing holes - designed for any size kibble.

5 x NoBowl Skin™: Designed to simulate the tactile feel of prey allowing your cat to grab, claw and use its teeth as it would in the hunt.

1 x NoBowl Portion Filler™: Designed to hold 1.6 tablespoons (1/5th the daily ration of an average 10lb cat*)

*For quantity of daily portions for your cat, be sure to contact your veterinarian. Every cat is different.

Care and Cleaning:

The NoBowl Feeding System is easy to use and easy to clean. Naked NoBowls are plastic and easily cleaned with soap and water, or washed on the top shelf of your dishwasher. NoBowl Skins are machine washable, and quickly air dry.

NoBowl Feeding System Care and Cleaning
NoBowl Feeding System Care and Cleaning

 Why The NoBowl Feeding System? 

How a cat eats is every bit as important as what a cat eats. The instinct to hunt is hard-wired in every cat. In our homes, we have given our cats love, safety and food — but we have denied them the ability to fulfill their most essential survival instinct. Indoor cats can’t hunt. A frustrated hunting instinct impacts your cat’s physical and mental health, and over time, can cause behavioral and medical problems, such as scarf and barf, obesity, lethargy and anxiety that can lead to destructive behaviors. The NoBowl Feeding System will help manage your cat’s weight, promote exercise, alleviate anxiety and prevent digestive issues as it transforms cats back into hunters — happy healthy hunters.

The NoBowl Feeding System mimics a cat’s natural cycle of hunting - stalking, trapping, playing with prey, eating, grooming and sleeping, a cycle repeated all day and night. 

Instead of gorging from a bowl, a NoBowl™ cat hunts to find and eat a small meal, then rests to digest. After a rest, your cat gets hungry and hunts again.

Cat's Natural Hunting Cycle
Cat's Natural Hunting Cycle

The NoBowl Feeding System will reawaken your cat’s natural instincts helping it become what it always wanted to be - a happy, healthy hunter.

Mr Kitten hunting his NoBowl™
Mr Kitten hunting his NoBowl™

You can find more information about how the NoBowl may help restore instinctive cat behaviors at http://nobowlcat.com/why-nobowl/

How do cats like it?

We have completed a significant trial with some great cats and their owners. The results were fantastic!  We were able to collect a compelling set of data giving us insight into the transition process, the joy of cats using The NoBowl Feeding System, and its ease of use.

We have seen real results:

  • Cats act friendlier!
  • Owners perceive their cats as noticeably happier
  • Scarf and barf has stopped
  • Owners reported no 'Night Nudging' for a feed
  • Cats became more active
  • Aggressive cats have positive behavior changes
  • Fat cats have lost weight in a controlled way
  • Multi-cat households with inter-cat aggression reported the elimination of cat fighting
Verbatim quotes from our Trialists
Verbatim quotes from our Trialists

 Cats just love the hunt and the discovery of a NoBowl! This is Max finding a NoBowl his owner has hidden inside a paper bag.

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Why bet on us?

Our team:

Philadelphia-based veterinarian and cat lover Dr Elizabeth Bales invented this innovative indoor hunting system which allows your cat to re-awaken its inner hunter and satisfy its soul. Dr Bales is a devoted proponent of feline environmental enrichment, the study of the needs and well-being of indoor cats. Dr Bales is a prolific writer with a blog  TheCatvocate.com, an 'Ask the Vet' column on CatingtonPost.com and contributes regularly to Cat Talk magazine.

Dr Bales founded FEED Co, the Feline Environmental Enrichment Design Company, to bring her invention to the world. Dr Bales consulted with leading veterinary nutritionists and behaviorists to ensure that the NoBowl Feeding System was based in science and met their exacting standards of feline care. She partnered with an experienced team that consists of Medical Device manufacturers, product development specialists and marketing experts. 

We are raising funds to bring The NoBowl Feeding System to market. We have a 3D printed version of our NoBowl Feeding System ready now, but we want to improve our quality by moving to an injection molded process and be able to increase our quantities for production. 

Who has been looking at us?

Stretch Goal #1
Stretch Goal #1

 Our Cat-tastic T-shirt

Our Journey

We have been working on The NoBowl Feeding System for quite some time, testing, refining and developing the prototype which has now been used by a group of dedicated cat owners with tremendous success!

Our Journey
Our Journey
Thank You!
Thank You!

NoBowl™, The NoBowl Feeding System™, Naked NoBowl™,  NoBowl Trainer™, NoBowl Skin™, NoBowl Original Skin™, and NoBowl Portion Filler™ are trademarks of FEED Co. LLC and are registered in the U.S. Patent and Trademark Office. Patent Pending.

www.nobowlcat.com

                           

Risks and challenges

In scaling up from 3D printed NoBowls™ to an injection molded product there are some fine details of product design that need to be tweaked. The NoBowl team is experienced in product development having brought more than 10 new inventions to market and confident that we will be able to produce a final CAD design that is suitable for injection molding in the timeframe we have set out. We have sourced known manufacturers that we have worked with before on other projects to reduce risk in the production process, and will be fulfilling and shipping from our warehouse in Philadelphia. The team has worked together now on this project for over a year and we are very excited to deliver The NoBowl Feeding System™ to cats everywhere!

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Every little bit helps! Thank you for supporting us to bring The NoBowl Feeding System to cat owners everywhere! Your name will be added to the wall of thanks on our website.

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    80 backers
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    Pledge $19 or more About $19

    A fabulous cat-tastic NoBowl T-shirt. This 100% cotton T-shirt has an original design on front and back. This will become one of your fave shirts whether you have cats or not! Your name will also be added to the wall of thanks on our website.

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  3. Reward no longer available

    Pledge $35 or more About $35

    SUPER EARLY POUNCER!

    A complete NoBowl Feeding System. This is offered at a 30% discount over the expected retail price. Your cat will thank you for pouncing early! Reawaken your cat’s natural instinct and help it become what it always wanted to be - a happy, healthy hunter.

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  4. Reward no longer available

    Pledge $36 or more About $36

    KICKSTARTER SPECIAL! A complete NoBowl Feeding System. This is offered at a 28% discount over the expected retail price. Your cat will thank you for being an instinctive Kickstarter Backer! Throw out that bowl and reawaken your cat's natural instinct.

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    Pledge $38 or more About $38

    KICKSTARTER EXTRA! A complete NoBowl Feeding System. This is offered at a 24% discount over the expected retail price. Your cat will thank you for being an instinctive Kickstarter Backer! Your cat has never been so happy!

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  6. Select this reward

    Pledge $40 or more About $40

    NoBowl Catvocate!
    A complete NoBowl Feeding System. This is offered at a 20% discount over the expected retail price. Let the hunting, health and happiness begin!

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  7. Select this reward

    Pledge $45 or more About $45

    NoBowl Catvocate!
    A complete NoBowl Feeding System. This is offered at a 10% discount over the expected retail price. Let the hunting, health and happiness begin!

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    Ships to Anywhere in the world
    5 backers
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  8. Select this reward

    Pledge $58 or more About $58

    KITTY ON DISPLAY! You want a NoBowl Feeding System, but you also want our Cat-tastic T-shirt. Well you've got it!
    A complete NoBowl Feeding System. This is offered at a 20% discount over the expected retail price PLUS a 100% cotton T-shirt with an original design on the front and back!

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    Pledge $70 or more About $70

    SUPER EARLY DOUBLE POUNCER!

    Two complete sets of The NoBowl Feeding System. This is offered at a 30% discount over the expected retail price. Your cats will thank you for pouncing early! Reawaken your cats' natural instinct and help them become what they always wanted to be - happy, healthy hunters.

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  10. Reward no longer available

    Pledge $72 or more About $72

    KICKSTARTER SPECIAL! Two complete NoBowl Feeding Systems. This is offered at a 28% discount over the expected retail price. Your cat will thank you for being an instinctive Kickstarter Backer! Throw out that bowl and reawaken your cat's natural instinct.

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  11. Reward no longer available

    Pledge $76 or more About $76

    KICKSTARTER EXTRA DOUBLE! Two complete NoBowl Feeding Systems. This is offered at a 24% discount over the expected retail price. Your cat will thank you for being an instinctive Kickstarter Backer! Your cat has never been so happy!

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  12. Select this reward

    Pledge $80 or more About $80

    Double Catvocate!
    Two complete sets of The NoBowl Feeding System. This is offered at a 20% discount over the expected retail price. Let your cats awaken their hunting instinct.

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    Limited 272 backers
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  13. Select this reward

    Pledge $85 or more About $85

    Double Catvocate!
    Two complete sets of The NoBowl Feeding System. This is offered at a 10% discount over the expected retail price. Let your cats awaken their hunting instinct.

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    Ships to Anywhere in the world
    2 backers
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  14. Select this reward

    Pledge $95 or more About $95

    KITTY ON DISPLAY! You want two NoBowl Feeding Systems, but you also want our Cat-tastic T-shirt to show your pride. Don't mind if you do!
    Two complete NoBowl Feeding Systems. These offered at a 20% discount over the expected retail price PLUS one 100% cotton T-shirt with an original design on the front and back!

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    Pledge $105 or more About $105

    SUPER EARLY TRIPLE POUNCER!

    Three complete sets of The NoBowl Feeding System. This is offered at a 30% discount over the expected retail price. Your cats will thank you for pouncing early! Reawaken your cats' natural instinct and help them become what they always wanted to be - happy, healthy hunters.

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    Pledge $108 or more About $108

    KICKSTARTER SPECIAL TRIPLE ! Three complete NoBowl Feeding Systems. This is offered at a 28% discount over the expected retail price. Your cat will thank you for being an instinctive Kickstarter Backer! Throw out that bowl and reawaken your cat's natural instinct.

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  17. Select this reward

    Pledge $120 or more About $120

    Triple Catvocate! Three complete sets of The NoBowl Feeding System. This is offered at a 20% discount over the expected retail price. Let your multiple cats awaken their hunting instinct.

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    36 backers
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  18. Select this reward

    Pledge $160 or more About $160

    Quad Catvocate! Four complete sets of The NoBowl Feeding System. This is offered at a 20% discount over the expected retail price. Let your multiple cats awaken their hunting instinct.

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    21 backers
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  19. Select this reward

    Pledge $200 or more About $200

    Penta Catvocate! Five complete sets of The NoBowl Feeding System. This is offered at a 20% discount over the expected retail price. Let your multiple cats awaken their hunting instinct.

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    9 backers
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  20. Select this reward

    Pledge $250 or more About $250

    Ask the team! A 30-minute private phone consultation with any of The NoBowl Feeding System team. Our experienced product development team includes a veterinarian, an experienced inventor, successful entrepreneurs and business coaches. You choose whose brains you would like to pick (and when) and we will put ourselves at your disposal!
    Oh, and you also get a complete NoBowl Feeding System.

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  21. Select this reward

    Pledge US$ 2,000 or more About US$ 2,000

    Meet the inventor! Get your NoBowl Feeding System hand delivered to you by the inventor herself - the fabulous Dr Liz Bales. Liz will fly, drive or walk your NoBowl Feeding System(s)* anywhere in the US and over lunch will inspire you with her vision for improving the wellbeing of cats everywhere! She is also happy to consult with you about your cat household and how to enrich your Feline Environment.

    *We will supply however many kits you need for your cat household.

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Funding period

- (30 days)