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ZERO - Follow Focus Lens Gear by Broken Anchor Design project video thumbnail
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CA$ 21,272 pledged of CA$ 45,000 goal
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By Josh Turner
CA$ 21,272 pledged of CA$ 45,000 goal
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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

 

 

 

 

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ZERO is the world's first truly universal, seamless follow focus lens gear. The lens gear is designed to fit nearly any lens in your kit and boasts the fastest install time of any lens gear on the market, making lens changes a breeze. The seamless outer gear is completely free of any obstructions, meaning you can spend less time setting up your gear and focus on the shot. Featuring an oversized, fixed diameter, Zero gives you the highest degree of accuracy when pulling focus and offers you the most repeatable and consistent action, every time. 

But function isn't the only thing we care about at Broken Anchor Design. We believe a product should be beautiful, inside and out! The amazing technical capabilities are completely framed within a stunning physical appearance. We believe design should be so much more than just features and benefits, it should have that inspired human touch.

The highlight feature of Zero is our patent-pending universal sizing mechanism. Our clever design utilizes a scissor-like action that extends the grip pads toward the center of the ring. With a simple quarter-turn of the front half, the gripping arms reach inward to fit any lens diameter. The system features an intuitive, patent-pending tension system that allows for the front ring to continue rotating once the grip pads make contact with the lens. This preloads the system to ensure a secure fit. Zero truly is the greatest lens gear in the world!!

Unlike other "universal" follow focus lens gears, Zero has finally rid the world of various sizing spokes, the need for multiple sized rings, or excessively long rubber gear strips. Evolution has arrived!

 

 

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We've all been there, mid shoot, fading light, fumbling through a camera bag looking for some tiny allan key, screwdriver or sizing spoke, before that perfect golden light disappears for another day. Well say goodbye to time-sucking lens changes.

At Broken Anchor Design, we hate working with products that aren't simple and intuitive to use. We were tired of working with gears that had easily-lost sizing components and a generally annoying operation. We've never understood why some film tools, need other generic tools to work. So we set out to change this for good! Our core belief is that products should be exceptionally simple to operate. While this usually makes the engineering more difficult, we feel it's worth the fight.

ZERO is the fastest, and easiest installing follow focus gear on earth. With less than a quarter turn of the two gear halves, the ring is installed and locked into place. To remove the lens gear, all it takes is a simple press of the one-touch release button, and gear releases its grip to be quickly changed to your next lens.

One of our key objectives while developing Zero was to make a truly seamless lens gear. It had to be free of any zip-ties, excess rubber strips, mounting clamps or any other obstruction that interferes with the gear's operation.

We have worked very hard to develop a product that has internalized all of the working mechanics and the tensioning system, so that there is nothing that will interfere with it's operation. No more fussing around with constantly re-setting the hard stops on your follow focus. Forget the days of ruining a shot because of your jammed lens gear. Just attach Zero to your lens and you're set to go!

 

 

While optically, photo lenses are a great solution for filmmaking, they traditionally have a very short throw on the focus barrel. This makes very fine focus adjustments difficult to control. We have intentionally built Zero with a large, oversized diameter (125mm/4.9"). The oversized diameter results in a reduction of the gear ratio and produces a longer lens throw. This means it gives you significantly more control and accuracy while pulling focus and more closely resembles the action you would expect from an expensive cinema lens. By creating the outer gear with a fixed diameter, the lens size no longer determines the gear ratio, giving you unmatched consistency, regardless of what lens you are using.

Zero is precision machined with the industry standard 0.8 Module gear pitch, meaning it is compatible with almost any follow focus on the market. Unlike many gears on the market, we have not overlooked the importance of the gear tooth shape. We refuse to cut corners and a generic tooth profile just won't do! We use a specialized, involute gear cutter and manufacture the gear to extremely precise constraints. Why does this matter? One word you've probably heard a thousand times... BACKLASH!

Let's talk a little about backlash. Backlash is a term used to describe the clearance between mating gear teeth. Many follow focus manufacturers have gone to great lengths to minimize the effect of backlash in the follow focus itself, but have failed to address the fact that the gearing mate between the follow focus and lens gear is equally important.

There is a critical problem with any of the lens gear on the market that has  a flexible gear. When the gear flexes to accommodate various lens diameters, the precision angles and shape of the gear teeth become deformed, resulting in excessive backlash or grinding.

Zero is purposely built with a fixed, ridged outer gear. This ensures that the precision machining of the involute gear teeth are never compromised and backlash is nearly non-existent. Your precision follow focus deserves a precision lens gear. 

No detail has been overlooked!

 

  

 

 

 

 

  

 

 

 

 

 

 

 

Detailed Fulfillment Schedule

Nov.15, 2016 - Kickstarter Campaign Launches

Dec 15, 2016 - Project Funded

Dec 19-23, 2016 - All Machining, custom hardware, finishing contracts and packaging production will be commissioned. Due to the Christmas and New Years Holidays, we unfortunately cannot expect a lot of progress from our manufacturers other than receipt and scheduling of the work for the new year. Production is expected to begin Jan. 3, 2017.

January 3-27, 2017 - Machining of Tooling and Fixtures - The machining of the product is the most extensive portion of the production process. To maximize production efficiency, a series of specialized tools and fixtures must be made. These specialty tools and fixtures are specific to our products and are necessary to produce Zero as quickly and efficiently as possible.

January 30 - February  24, 2017 - Product machining is underway and the various components are being tested and inspected for quality as they come off the production line. This will ensure that once the products head to assembly there will be no re-tooling work required. Packaging and specialized hardware is to be delivered and be ready for assembly.

Feb 27-March 10, 2017 - The entire component finishing is being completed as the parts are going through the bead blasting and anodizing processes. The same quality-control processes we hold to the machining are in place with these secondary suppliers. This ensures you get a product that truly represents the level of quality that we at Broken Anchor Design want to be known for. Each part is inspected and passed before moving from the finishing facility to assembly.

March 13-17, 2017 - Assembly, packaging, and shipping prep. All units are assembled, tested and packaged in preparation for shipping. This is the final stage of the quality inspection process. After each product is assembled it is tested before being packaged. We have purposefully set our goal to account for a 10% overrun of all product. If anything should not meet our quality standards to this point, we have a dedicated supply stock so that no backer is left waiting any longer than promised or receives a compromised product (not that we would ever ship one).

March 20 - PRODUCTS SHIP!!! *** 

*** This is the day we look forward to the most. This is the day we get to fulfill our little part in changing the world. And when we get here, it's because of you, the early adopters, the ones willing to take a chance, the ones who believe in challenging the status quo. We sincerely thank you!

It is our fundamental goal to produce these products on time with a realistic production schedule. We definitely think it is possible to have our products shipping at a sooner date than March 20, 2017, but in an effort to be fair to our backers, and to account for unexpected delays, we are giving a conservative timeline for completion. We absolutely promise to do everything in our power to deliver early if it's possible.

We are extremely thankful for your support and vote of confidence in our mission to deliver amazing products for the people who create amazing things. We will list your name under our startup supporters at www.brokenanchordesign.com

 

 

                        

Risks and challenges

With any project there are inherent challenges. At Broken Anchor Design we have engaged in much more than just the product design over the last year. We have approached our product from a business mindset. Founder, Josh Turner, has completed a 4-month business boot camp earlier this year, which is specifically designed to take real business ideas to market. The course provided much of the groundwork to ensure that each part of the execution plans, including all of the Kickstarter logistics, have been addressed and planned for.

With that said, there are always challenges that can arise with any project fulfillment. While we have taken every measure to communicate with each manufacturer in our supply chain regarding timelines, production capacity and quality controls, moving into a full on production capacity for the first time has inherent unknowns. The largest potential risk is logistical delays in our production schedule. We have deliberately given ourselves a healthy timeframe to deliver the product, so that we create a realistic expectation for the backer and also allow for any potential growing pains that may arise.
Financially, we do not expect to have any major delays or problems in the production. This is because we have already worked through the prototyping process that has revealed any manufacturing oversights or challenges. Any problems have resulted in design revisions to increase manufacturability.
In the event that our project far exceeds our expects goal, and produces a significantly larger production challenge, we will revise our production schedule into a series of batch orders and production runs. The first run of product, based off our Kickstarter goal, represents a single run of product that is within each supplier's capabilities to produce in a timely manner. Small variances in the total number of units produced will not result in any delays, but should the product receive 3-5x the backer count we will be providing updated schedules to the backers in accordance with their priority status. If we significantly exceed our goal we will be producing updates throughout the campaign that outline the updated schedule. For instance if we are midway through the campaign, and have maxed out a single production run, we will mark that date and explain that any backer that pledges after the cut-off date, will fall into the second production cycle, which will include an updated delivery date and be listed on the page to provide an accurate timeline.

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  1. Select this reward

    Pledge CA$ 1 or more About $0.74

    A Huge Thank You!

    We are extremely thankful for your support and vote of confidence in our mission to deliver amazing products for the people who create amazing things.
    We will list your name under our startup supporters at brokenanchordesign.com

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    Pledge CA$ 53 or more About $39

    A BIGGER Thank You & USB Flash Card

    For those looking to support our vision with a little more generosity, we are extremely thankful for your support and will send you a custom made Broken Anchor Business Card with a built in 8GB Flash Drive.
    We will also list your name under our startup supporters at www.brokenanchordesign.com

    Includes:
    • USB 8GB Flash Drive - Broken Anchor Storage Card
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    Pledge CA$ 368 or more About $272

    Super Early Bird - Limited Offer

    ZERO - Follow Focus Ring

    Get in early and receive the revolutionary Zero - Follow focus gear for this limited time offer of $275 USD. Save $75 off our expected retail of $350USD.

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    • Zero - Follow Focus Gear
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    Pledge CA$ 400 or more About $295

    Early Bird - Limited Offer

    ZERO - Follow Focus Ring

    Receive the revolutionary Zero - Follow focus gear at $50 off expected retail. Be one of the first to own this amazing piece of gear.

    Includes:
    • Zero - Follow Focus Gear
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    Pledge CA$ 400 or more About $295

    Limited Edition ZERO - Follow Focus Ring

    Missed the Early Bird? Don't Stress! We have extended the Early Bird to everyone!
    And because we value your support so much, We are producing a Limited Edition packaging for those who are willing to pledge. Get your hands on this exclusive offer, and become a honoured member of our company's origin.

    Includes:
    • Zero - Follow Focus Gear
    • Limited Edition Packaging
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    Pledge CA$ 750 or more About $553

    Free Shipping Super Early Bird DOUBLE UP

    More than one rig in your bag? Double Up your order at the Super Early Bird Pricing and Receive Free Shipping!!
    Limited to The US & CANADA

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    Pledge CA$ 850 or more About $627

    Free Shipping Limited Edition Double UP

    More than one rig in your bag? Double Up on the Limited Edition and save Another $65US and a Bonus 37US in Free Shipping!!

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Funding period

- (30 days)