NCR is a team of recovery advocates with a mission to educate the general public about substance use disorders and methods for achieving recovery. By creating a safe space for conversation, we are helping to share resources and to discuss the various approaches that can be utilized in sustaining long-term recovery. The NCRaw team is comprised of co-creator/host Stephen Steen, co-creator and executive producer/engineer Courtney Stiwalt, and show host Kallup McCoy.
NCR began as a small hobby project with the intent of interacting with guests in our local community. In just a short time, we have gained a following of over 700 on our Facebook page alone. After only six episodes, we are averaging about 200 views per show. Since it's inception in February, our site has been visited around 1,500 times. What's more is that the Facebook Live videos that we stream at the beginning of each show as a "sneak peek" have been averaging 2k-4k views. This may not seem like much now, but it's a great start and our crew can feel the building anticipation in our community of Western North Carolina. We are confident that with releasing more quality content and gaining more exposure, our following will grow tenfold.
So far our guests have included some wonderful locals in our community such as our dear friend in long-term recovery Katelynn Ledford, certified peer support specialists Samantha Bradley and Dustin Roche, and CEO of Cherokee Indian Hospital Casey Cooper. Our goal is to approach the topic of recovery from a professional/experience-based standpoint and not only give accounts of personal experiences, but give statistical data and current, up-to-date information. We will continue to invite high-quality guests such as these to our round table discussions.
We record a new episode every other Monday with a guest who has a unique perspective on recovery. Upon receiving funding, we intend to increase our content to seven episodes per month and add a new video series that will feature our guests from a new viewpoint. This means taking the show to Youtube and adding a video component to all of our episodes. We want to highlight what our guests are doing within the community and recognize those who are strong Recovery Allies!
Our short-term goal with our Kickstarter campaign is to raise funds to purchase recording and filming equipment as well as procure a rental space for studio/office work.
As was mentioned in the promo video, our producer/engineer has had the privilege of utilizing school-owned equipment and space thus far. Beginning in May, we will no longer have access to these things and we need to become self-sufficient!
This includes purchasing mics, pop filters, cables, a mixing board, recording/editing software and licenses, cameras, headphones, headphone amps, monitors, computers, and everything necessary to create a studio that is treated for acoustics and set-worthy for our show. Besides this, we also need funding to cover the costs of operating through platforms such as Youtube, iTunes, Soundcloud, and Wix as well as renting a space of our own to build the studio within.
Our long-term goal is to monetize our show through sponsorships enough to be able to create and financially support a non-profit recovery community center where those in recovery and their allies can gather to attend communal events, share recovery methods and stories, obtain one-on-one peer support from certified peer support specialists, and attend support group meetings.
The NCR studio is predicted to exist within the same entity so that members of the community can attend studio recordings of the show and be a part of the safe space that we are attempting to create for conversations about recovery.
With all of that being said, help us help our community and open up new conversations about recovery! Our goal may be 8k, but stretching beyond that could help us become closer to our goals of starting our NCR Community Center. Thank you for reading our about our project and please consider backing our cause!
Risks and challenges
NCR faces the challenges of audience expansion and viewership. If funds are not achieved, we will continue to seek help through investors and grant writing.
As a team we plan to overcome these challenges of increasing our following by improving our social networking, providing quality content on a consistent basis, and bringing our show to other content distributors such as Youtube, iTunes, Soundcloud, etc. We intend to strengthen the recovery community through giving a safe outlet for conversation with those in recovery and their allies.Learn about accountability on Kickstarter
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