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Cat & Cloud is a coffee roasting and retail experience focused on exceptional service, quality, and personal development for our team.
Cat & Cloud is a coffee roasting and retail experience focused on exceptional service, quality, and personal development for our team.
325 backers pledged $34,423 to help bring this project to life.

About

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Cat & Cloud believes coffee can be the catalyst for positive experiences. We want to find passionate people, teach them to give thoughtful coffee service and create a culture of personal development and growth.

Chris Baca & Jared Truby (the Cat and the Cloud respectively) met at a regional barista competition in 2006. Although they lived hours apart, nothing could stop the magnetism that would eventually lead them to work together on many projects under the moniker “Trubaca”. Chris & Jared believe in pushing boundaries, never settling for the status quo, and assessing ways to improve both their lives and their work. 

In 2013, Charles joined the team. Charles' background is a mix of business analytics and NGO work. Charles previously worked on TechnoServe's East Africa Coffee Project, a project that helps more than 100,000 farmers in the region improve the quality and quantity of the coffee they grow, as well as connect them directly with buyers in the US, Europe, and Asia.. 

The three of them began to hang out, learn from each other, and dream big together. Through their time together at coffee competitions, camping trips, and at work - they realized it was time to create something special. Cat & Cloud was born.

The money raised from this campaign will allow us to finish the buildout of our first brick and mortar roasting and retail location. We have a small loan and all of our personal money into the project, but need just a bit more to put towards our main piece of equipment - our roaster, and to put the final touches on the interior of the building. Everything we're doing is on a tight budget, and we believe you can do a lot with a little; we're doing as much of the work as we can ourselves, and we promise we won't spend your money on overly fancy things that won't contribute to our customer experience!

Risks and challenges

Ultimately, our biggest challenge is our size. Our team is small - there are 3 of us, and managing a buildout along with all of our other current responsibilities- it's a large load. We do all of our design in-house so we'll have to set aside time to produce everything. We are absolutely crazy though, so we know we can get it handled.

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  1. Select this reward

    Pledge $15 or more About $15

    Get a link to see all the outtakes and B-roll from the kickstarter video. We're super cool...let us show you.

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    Pledge $25 or more About $25

    Limited Edition Cat & Cloud Mug. Scientifically proven to make coffee taste better.

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    80 backers
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    Pledge $50 or more About $50

    Limited Edition Cat & Cloud Mug + 10oz Bag of Coffee

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    94 backers
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    Pledge $100 or more About $100

    Limited Edition Cat & Cloud Mug + 10oz Bag of Coffee + Cat & Cloud T-Shirt

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    82 backers
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  5. Select this reward

    Pledge $125 or more About $125

    Taste the rainbow. We will ship all coffees we are using at open to your doorstep to try! That's 6-8 different offerings of hot, hot bean! Think no further, and click it or ticket.

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    Pledge $150 or more About $150

    Private Elixir Rainbow tasting + tour of Cat & Cloud before opening day + 2 bottles of Elixir & a Bag of coffee. Taste two (2) coffees at 1 hour intervals over 24hours as Elixir with some tasty snacks & a very fun presentation.

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    Pledge $250 or more About $250

    Your name on our espresso machine. We're making a custom back panel for our espresso machine with our contributors signatures on it. Legends never die.

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  8. Select this reward

    Pledge $500 or more About $500

    1 Year Coffee Subscription. One 10oz bag of coffee delivered to your home every two weeks for a year.

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    10 backers
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    Pledge $1,000 or more About $1,000

    Free Coffee for a Year: One coffee beverage of your choice every day for a year at our 3600 Portola retail location.

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    4 backers
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  10. Select this reward

    Pledge $5,000 or more About $5,000

    You're coming with us! All expenses paid trip to Panama or Guatemala for 1 person next year to come help us buy coffee.

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    Pledge $7,500 or more About $7,500

    Come to Cali & Party with us! Airfare, Hotel, Food, & Fun for 1 person to come and spend a weekend in Santa Cruz with Team Cat & Cloud as your tour guide.

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Funding period

- (30 days)